REMAX Expands Unmatched Global Footprint with New Master Franchise in Libya and Office Launch in Baku, Azerbaijan

Rhea-AI Summary

REMAX (NYSE:RMAX) announced expansion with a new master franchise in Libya and the opening of a REMAX office in Baku, Azerbaijan on Feb 10, 2026. The Libya region will be headquartered in Tripoli; REMAX 1st Realty opened a 2,000 sq ft office in Baku. The network counts >145,000 agents in 8,500+ offices across 120+ countries.

Key Figures

Countries & territories: more than 120 Agents: more than 145,000 Offices: over 8,500 +3 more

6 metrics

Countries & territories more than 120 REMAX global presence mentioned in expansion release

Agents more than 145,000 Size of REMAX network cited in global growth section

Offices over 8,500 Global office count referenced in article

Azerbaijan office size 2000 square foot Size of REMAX 1st Realty office in Baku

Construction experience 16 years Experience of REMAX 1st Realty leader in construction

Real estate consultancy six years Real estate investment consultancy experience of İdris Cengiz

Market Reality Check

Price: $7.71 Vol: Volume 206,371 is 22% abo...

normal vol

$7.71 Last Close

Volume Volume 206,371 is 22% above the 20-day average of 169,461, indicating elevated interest ahead of this expansion news. normal

Technical Shares trade below the 200-day MA of 8.23 with a current price of 7.71, still 27.33% under the 52-week high.

Peers on Argus

RMAX gained 0.95% while close peers showed mixed moves: FRPH +1.41%, HOUS +3.64%...

RMAX gained 0.95% while close peers showed mixed moves: FRPH +1.41%, HOUS +3.64%, HBNB +0.40%, MLP -0.53%, TCI flat. The positive reaction appears more company-specific to REMAX’s global expansion than a broad sector rotation.

Historical Context

5 past events · Latest: Feb 05 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 05	Leadership recognition	Positive	+3.5%	Executives and affiliates named across major industry power rankings.
Feb 03	Conference announcement	Positive	+0.3%	Flagship R4 conference with tech and growth focus for global agents.
Jan 26	Earnings date notice	Neutral	-1.4%	Announcement of Q4 and full-year 2025 results release and call timing.
Jan 21	Housing report	Positive	+0.9%	December 2025 housing data showing rising sales and balanced conditions.
Jan 15	Network expansion	Positive	+3.6%	Largest conversion in company history, adding Toronto offices and agents.

Pattern Detected

Recent positive brand and footprint news has typically been followed by modestly positive price reactions, suggesting investors often reward expansion and recognition headlines.

Recent Company History

Over the last month, REMAX has highlighted network strength and growth. On Jan 15, a major Toronto brokerage conversion added 17 offices and over 1,200 agents, with shares rising 3.56%. Subsequent housing data on Jan 21 and conference news on Feb 3 drew smaller gains. Leadership accolades on Feb 5 coincided with a 3.5% rise. Today’s international franchise expansion fits this pattern of brand- and network-focused milestones.

Market Pulse Summary

This announcement highlights continued international expansion, adding a master franchise in Libya a...

Analysis

This announcement highlights continued international expansion, adding a master franchise in Libya and an office in Baku to a network of over 145,000 agents and 8,500 offices across more than 120 countries and territories. It follows recent growth milestones and leadership recognition, reinforcing a strategy centered on global footprint and professionalization. Investors may watch how these new regions scale over time and how broader housing trends intersect with REMAX’s franchise-driven model.

Key Terms

ai-driven technology

1 terms

ai-driven technology technical

"including innovative AI-driven technology, a powerful global referral network and proven operational systems"

Computer systems that use data to identify patterns, make predictions, or automate decisions without explicit step-by-step instructions. For investors, ai-driven technology matters because it can lower costs, speed up decisions, enable new products or services, and create competitive advantages—similar to a smart assistant that learns how to do repetitive tasks more efficiently and scales its work as demand grows.

AI-generated analysis. Not financial advice.

Expansions highlight the global strength of the REMAX brand and the growing demand for professional, productive real estate agents

DENVER, Feb. 10, 2026 /PRNewswire/ -- REMAX^®, the No. 1 name in real estate¹, and a global leader in real estate franchising, today announced the continued growth of its worldwide network with the sale of master franchise rights in Libya as well as the opening of a new REMAX office in Baku, Azerbaijan. These milestones underscore the brand's ongoing global presence in more than 120 countries and territories – and its mission to elevate real estate business standards around the world.

"Expanding into Libya and opening an office in Azerbaijan reinforces our goal of delivering world‑class real estate professionalism everywhere people buy and sell homes or properties," said Shawna Gilbert, Senior Vice President of REMAX Global and Commercial. "We're thrilled to welcome such strong local leaders to the REMAX network."

REMAX Libya

The new regional operations of REMAX Libya are headquartered in Tripoli and is led by Region Owners Zyead Ghattour and Alhareth Ghattour, with Regional Director Ali Milad overseeing day‑to‑day operations.

With more than a decade of hands‑on experience buying and selling real estate in the Libyan market, the Region Owners bring both deep local insight and proven operational experience, including in franchise management of an international franchise brand.

"Throughout our travels, we saw REMAX thriving in markets around the world," said Alhareth Ghattour. "We believe Libya is ready for a more modern, structured approach to real estate. REMAX represents a chance to introduce global professionalism to a market that's evolving and full of long‑term potential."

REMAX Libya is positioned to play a transformative role in further shaping the country's real estate industry with its structure and global best practices. By leveraging the brand's comprehensive ecosystem – including innovative AI-driven technology, a powerful global referral network and proven operational systems – REMAX Libya aims to elevate national real estate standards and deliver a more consistent, transparent experience. The leadership team believes these tools will empower agents to be more productive and professional while providing buyers and sellers with trusted, modern and credible real estate services.

"Our philosophy has always been 'now, not tomorrow,' and we believe the timing is exactly right for the REMAX brand to enter the Libyan market," said Alhareth Ghattour. "While the industry is still developing, it grows stronger each year. This is the moment to establish a solid foundation, introduce true global standards and grow alongside the market as it matures."

REMAX Libya plans to sell and open its first independently owned and operated offices in Tripoli within the next few months. The region intends to roll out a phased expansion strategy, ultimately building a nationwide network rooted in transparency, education and globally consistent service standards.

REMAX 1st Realty

In Azerbaijan, REMAX welcomes REMAX 1st Realty, led by İdris Cengiz, an entrepreneur with 16 years of experience in the construction industry and six years in real estate investment consultancy. The already opened 2000 square foot impressive office is headquartered in Baku.

Cengiz was drawn to the REMAX brand for its global reputation, proven systems and the professionalism it brings to every level of the real estate process.

"The Azerbaijani real estate market is undergoing rapid growth with increasing urban development, foreign investment and a young, dynamic workforce," Cengiz said. "There's a clear need for international standards, reliable education and structured systems. REMAX offers exactly the type of model that can elevate the expectations of agents and consumers alike."

REMAX 1st Realty aims to introduce higher service standards, embrace REMAX technology and referral systems, and support the development of full‑time professional agents.

Global Growth Momentum

With these newest additions, REMAX continues its long‑standing commitment to strengthening its already unmatched global presence. The REMAX network is comprised of more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories, making it one of the largest and most productive real estate brands in the world.

"REMAX continues to see strong demand for our professional, productive real estate model in markets around the world," said Gilbert. "These expansions reflect both the power of the REMAX brand and the growing desire for the systems and standards our network delivers."

These additions add to a series of recent global growth milestones for REMAX, including significant expansions in Canada, Cote d'Ivoire, Morocco, Malaysia and Hawaii.

¹Source: MMR Strategy Group study of unaided awareness.

About the REMAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals^® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/remax-expands-unmatched-global-footprint-with-new-master-franchise-in-libya-and-office-launch-in-baku-azerbaijan-302684294.html

SOURCE RE/MAX, LLC

FAQ

What did REMAX (RMAX) announce on February 10, 2026 about Libya and Azerbaijan?

REMAX announced a new master franchise in Libya and an opened office in Baku, Azerbaijan. According to REMAX, Libya operations are headquartered in Tripoli and REMAX 1st Realty has an already opened 2,000 sq ft office in Baku.

How will the new REMAX master franchise in Libya affect local real estate services (RMAX)?

The Libya franchise aims to introduce global standards and systems to the market. According to REMAX, the region plans phased office openings in Tripoli and will use AI technology, referral networks and operational systems to boost agent productivity.

Who is leading REMAX 1st Realty in Baku and what experience do they bring to RMAX?

REMAX 1st Realty is led by İdris Cengiz, who has 16 years in construction and six years in real estate consultancy. According to REMAX, Cengiz intends to apply proven systems to raise service standards and develop full‑time agents.

What is REMAX's global footprint after these 2026 expansions and how large is the network (RMAX)?

After these additions, REMAX reports over 145,000 agents across more than 8,500 offices in 120+ countries and territories. According to REMAX, the network uses a global referral system and technology to support agent productivity worldwide.

When will REMAX Libya open its first owned offices and what is the expansion plan for RMAX in Libya?

REMAX Libya plans to sell and open its first independently owned offices in Tripoli within the next few months. According to REMAX, the region intends a phased nationwide rollout focused on transparency, education and consistent service standards.