REMAX Expands Unmatched Global Footprint with New Master Franchise in Libya and Office Launch in Baku, Azerbaijan

REMAX (NYSE:RMAX) announced expansion with a new master franchise in Libya and the opening of a REMAX office in Baku, Azerbaijan on Feb 10, 2026.

Rhea-AI Summary

REMAX (NYSE:RMAX) announced expansion with a new master franchise in Libya and the opening of a REMAX office in Baku, Azerbaijan on Feb 10, 2026. The Libya region will be headquartered in Tripoli; REMAX 1st Realty opened a 2,000 sq ft office in Baku. The network counts >145,000 agents in 8,500+ offices across 120+ countries.

Argus Feb 11 session

-7.91% close to close Open Argus

Details

News Market Reaction – RMAX

On Feb 11, the first trading day after this news, RMAX closed 7.91% below the previous close.

Data tracked by StockTitan Argus for the Feb 11 session.

Market Context

On Feb 11, the first trading day after this news, the stock closed 7.9% below the previous close. A ...

Analysis

On Feb 11, the first trading day after this news, the stock closed 7.9% below the previous close. A negative reaction despite upbeat expansion news would contrast with recent instances where similar announcements saw positive moves of up to 3.56%. Such a decline could reflect broader concerns around revenue trends or macro housing conditions rather than the specific Libya and Azerbaijan additions. With shares already below the 200-day MA and 52-week high, sentiment may remain sensitive to any perceived execution or demand risks.

Key Figures

Countries & territories: more than 120 Agents: more than 145,000 Offices: over 8,500 +3 more

Countries & territories

more than 120

REMAX global presence mentioned in expansion release

Agents

more than 145,000

Size of REMAX network cited in global growth section

Offices

over 8,500

Global office count referenced in article

Azerbaijan office size

2000 square foot

Size of REMAX 1st Realty office in Baku

Construction experience

16 years

Experience of REMAX 1st Realty leader in construction

Real estate consultancy

six years

Real estate investment consultancy experience of İdris Cengiz

Historical Context

5 past events · Latest: Feb 05

5 events

1. Feb 05

   Leadership recognition

   24h Move

   +3.5%

   Executives and affiliates named across major industry power rankings.

2. Feb 03

   Conference announcement

   24h Move

   +0.3%

   Flagship R4 conference with tech and growth focus for global agents.

3. Jan 26

   Earnings date notice

   24h Move

   -1.4%

   Announcement of Q4 and full-year 2025 results release and call timing.

4. Jan 21

   Housing report

   24h Move

   +0.9%

   December 2025 housing data showing rising sales and balanced conditions.

5. Jan 15

   Network expansion

   24h Move

   +3.6%

   Largest conversion in company history, adding Toronto offices and agents.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

master franchise, franchise rights, ai-driven technology

3 terms

master franchise financial

"with the sale of master franchise rights in Libya as well as the opening"

A master franchise is an arrangement where a person or company gets the exclusive right to open and run outlets and to sell franchise rights to others within a defined territory, acting like a regional developer or “landlord” for the brand. Investors care because it concentrates growth, revenue and risk in that regional partner — providing faster local expansion and recurring fees if successful, but also exposing the brand’s returns to the partner’s execution, capital needs and legal obligations.

franchise rights financial

"today announced the continued growth of its worldwide network with the sale of master franchise rights in Libya"

Franchise rights are the legal permission to use a brand’s name, business systems and products in a defined area or for a set period, similar to renting the recipe and storefront of a proven business. Investors care because these rights often create predictable revenue through fees and royalties, limit direct competition in a territory, and affect a company’s growth potential and risk profile—like owning the exclusive lease to a busy corner shop.

ai-driven technology technical

"including innovative AI-driven technology, a powerful global referral network and proven operational systems"

Computer systems that use data to identify patterns, make predictions, or automate decisions without explicit step-by-step instructions. For investors, ai-driven technology matters because it can lower costs, speed up decisions, enable new products or services, and create competitive advantages—similar to a smart assistant that learns how to do repetitive tasks more efficiently and scales its work as demand grows.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Expansions highlight the global strength of the REMAX brand and the growing demand for professional, productive real estate agents

DENVER, Feb. 10, 2026 /PRNewswire/ -- REMAX^®, the No. 1 name in real estate¹, and a global leader in real estate franchising, today announced the continued growth of its worldwide network with the sale of master franchise rights in Libya as well as the opening of a new REMAX office in Baku, Azerbaijan. These milestones underscore the brand's ongoing global presence in more than 120 countries and territories – and its mission to elevate real estate business standards around the world.

"Expanding into Libya and opening an office in Azerbaijan reinforces our goal of delivering world‑class real estate professionalism everywhere people buy and sell homes or properties," said Shawna Gilbert, Senior Vice President of REMAX Global and Commercial. "We're thrilled to welcome such strong local leaders to the REMAX network."

REMAX Libya

The new regional operations of REMAX Libya are headquartered in Tripoli and is led by Region Owners Zyead Ghattour and Alhareth Ghattour, with Regional Director Ali Milad overseeing day‑to‑day operations.

With more than a decade of hands‑on experience buying and selling real estate in the Libyan market, the Region Owners bring both deep local insight and proven operational experience, including in franchise management of an international franchise brand.

"Throughout our travels, we saw REMAX thriving in markets around the world," said Alhareth Ghattour. "We believe Libya is ready for a more modern, structured approach to real estate. REMAX represents a chance to introduce global professionalism to a market that's evolving and full of long‑term potential."

REMAX Libya is positioned to play a transformative role in further shaping the country's real estate industry with its structure and global best practices. By leveraging the brand's comprehensive ecosystem – including innovative AI-driven technology, a powerful global referral network and proven operational systems – REMAX Libya aims to elevate national real estate standards and deliver a more consistent, transparent experience. The leadership team believes these tools will empower agents to be more productive and professional while providing buyers and sellers with trusted, modern and credible real estate services.

"Our philosophy has always been 'now, not tomorrow,' and we believe the timing is exactly right for the REMAX brand to enter the Libyan market," said Alhareth Ghattour. "While the industry is still developing, it grows stronger each year. This is the moment to establish a solid foundation, introduce true global standards and grow alongside the market as it matures."

REMAX Libya plans to sell and open its first independently owned and operated offices in Tripoli within the next few months. The region intends to roll out a phased expansion strategy, ultimately building a nationwide network rooted in transparency, education and globally consistent service standards.

REMAX 1st Realty

In Azerbaijan, REMAX welcomes REMAX 1st Realty, led by İdris Cengiz, an entrepreneur with 16 years of experience in the construction industry and six years in real estate investment consultancy. The already opened 2000 square foot impressive office is headquartered in Baku.

Cengiz was drawn to the REMAX brand for its global reputation, proven systems and the professionalism it brings to every level of the real estate process.

"The Azerbaijani real estate market is undergoing rapid growth with increasing urban development, foreign investment and a young, dynamic workforce," Cengiz said. "There's a clear need for international standards, reliable education and structured systems. REMAX offers exactly the type of model that can elevate the expectations of agents and consumers alike."

REMAX 1st Realty aims to introduce higher service standards, embrace REMAX technology and referral systems, and support the development of full‑time professional agents.

Global Growth Momentum

With these newest additions, REMAX continues its long‑standing commitment to strengthening its already unmatched global presence. The REMAX network is comprised of more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories, making it one of the largest and most productive real estate brands in the world.

"REMAX continues to see strong demand for our professional, productive real estate model in markets around the world," said Gilbert. "These expansions reflect both the power of the REMAX brand and the growing desire for the systems and standards our network delivers."

These additions add to a series of recent global growth milestones for REMAX, including significant expansions in Canada, Cote d'Ivoire, Morocco, Malaysia and Hawaii.

¹Source: MMR Strategy Group study of unaided awareness.

About the REMAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals^® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.

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SOURCE RE/MAX, LLC

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did REMAX (RMAX) announce on February 10, 2026 about Libya and Azerbaijan?

REMAX announced a new master franchise in Libya and an opened office in Baku, Azerbaijan. According to REMAX, Libya operations are headquartered in Tripoli and REMAX 1st Realty has an already opened 2,000 sq ft office in Baku.

How will the new REMAX master franchise in Libya affect local real estate services (RMAX)?

The Libya franchise aims to introduce global standards and systems to the market. According to REMAX, the region plans phased office openings in Tripoli and will use AI technology, referral networks and operational systems to boost agent productivity.

Who is leading REMAX 1st Realty in Baku and what experience do they bring to RMAX?

REMAX 1st Realty is led by İdris Cengiz, who has 16 years in construction and six years in real estate consultancy. According to REMAX, Cengiz intends to apply proven systems to raise service standards and develop full‑time agents.

What is REMAX's global footprint after these 2026 expansions and how large is the network (RMAX)?

After these additions, REMAX reports over 145,000 agents across more than 8,500 offices in 120+ countries and territories. According to REMAX, the network uses a global referral system and technology to support agent productivity worldwide.

When will REMAX Libya open its first owned offices and what is the expansion plan for RMAX in Libya?

REMAX Libya plans to sell and open its first independently owned offices in Tripoli within the next few months. According to REMAX, the region intends a phased nationwide rollout focused on transparency, education and consistent service standards.