Annual REMAX R4 Conference Brings 'One Global Network' Together for Masterminding, Networking and Business Growth
Rhea-AI Summary
REMAX (NYSE:RMAX) will hold its flagship R4 conference February 22-25, 2026, at the MGM Grand in Las Vegas to convene thousands of agents under the theme One Global Network. The event includes 125+ speakers, education tracks on technology, lead generation, and REMAX platform enhancements such as MaaS, MAX AI, MAXRefer, MAXEngage and Lead Concierge.
The conference emphasizes networking, masterminding, and business growth for REMAX's network of more than 145,000 agents across 120+ countries.
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News Market Reaction – RMAX
In the Feb 4 session, RMAX gained 0.28%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jan 26 | Earnings date notice | Neutral | -1.4% | Announced timing for Q4 and full-year 2025 earnings release and call. |
| Jan 21 | Housing data update | Positive | +0.9% | Reported December 2025 housing data showing rising sales and modest price gains. |
| Jan 15 | Network expansion | Positive | +3.6% | Largest conversion in company history, adding Toronto brokerages, offices and agents. |
| Dec 17 | Housing report | Neutral | +1.0% | National Housing Report highlighting seasonal slowdown with elevated inventory levels. |
| Dec 04 | Buyer survey | Positive | +0.0% | Survey showing 88% of prospective buyers planned to purchase a home in 2026. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent positive housing and network expansion updates have generally seen modestly aligned share price gains, with only occasional flat reactions.
Over the past few months, RE/MAX news has focused on market data, network expansion, and upcoming earnings. The company highlighted buyer demand and housing normalization in reports dated Dec 4, 2025 and Dec 17, 2025, which saw small positive price moves. A major Toronto brokerage conversion on Jan 15, 2026 brought 17 offices and over 1,200 agents into the network, coinciding with a stronger gain. The latest item before this conference announcement was the Feb 19–20, 2026 earnings date notice, which drew a mild negative reaction.
Key Terms
marketing as a service (maas) financial
AI-generated analysis. How Rhea-AI works. Not financial advice.
The global brand's flagship event returns to
Recognized as the No. 1 name in real estate1, REMAX unites more than 145,000 agents in over 8,500 offices in more than 120 countries and territories. R4, which will be held at the MGM Grand Hotel & Casino in
"Following a transformative year of innovation and bold strategies, the energy throughout the REMAX network is extremely high right now – and R4 attendees will experience it firsthand," said REMAX CEO Erik Carlson. "With an incredible agenda of world-class speakers and mastermind sessions, R4 is where productive professionals come together to learn from one another, embrace new ideas, build lifelong relationships and position themselves for an exciting, rewarding future."
A renewed vision and forward momentum will provide the foundation of the 2026 REMAX R4 event, which is designed to deliver the best possible experience for today's future-focused agents. From strategically tailored Learning Tracks to high-impact keynote speakers, R4 will blend proven models with fresh ideas, major announcements and meaningful enhancements.
Education sessions this year will cover important areas such as technology adoption, lead generation, business planning, consumer trends and leadership skills. The REMAX leadership team will also cover recent enhancements and upcoming advancements to REMAX specific tools and platforms – including Marketing as a Service (MaaS), MAX AI, MAXReferSM, MAXEngageSM and Lead Concierge – reinforcing the brand's commitment to innovation that moves business forward.
This year's lineup features an impressive roster of more than 125 industry thought leaders, change pioneers and global influencers, including:
• Erik Carlson, CEO, RE/MAX Holdings
• James Clear, #1
• Brian Buffini, industry icon and Chairman and CEO of Buffini & Company
• Vanessa Van Edwards, Behavioral Researcher and Bestselling Author of Captivate: The Science of Succeeding with People
• Ryan Estis, Bestselling Author, Former Fortune 500 Chief Revenue Officer, and globally recognized sales and leadership expert
• Elliot Eisenberg, Ph.D. and Chief Economist at GraphsandLaughs, LLC
• Marc Davison, creative visionary and Co-Founder of 1000WATT
• Michael Thorne, AI practitioner and team leader of Thorne Maisey Bonger Real Estate Group at REMAX Lifestyles Realty
"REMAX is committed to equipping agents with innovative solutions to help them stay at the forefront of the trends shaping real estate today," said Carlson. "But even as technology makes the headlines, we know that the real estate experience is built on trust and human connection. So, our goal is to partner that innovation with the personal and professional service REMAX agents are known for – and R4 is where that happens."
While attendees will have ample time for educational and entrepreneurial advancement, R4 also features elements of entertainment including the R4 Fun Night – an exclusive REMAX concert featuring a three-time Grammy Award-winning band.
For more information, visit remaxevents.com/event/2026R4/home
1 Source: MMR Strategy Group study of unaided awareness. |
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in over 8,500 offices and a presence in more than 120 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC