REMAX Survey Reveals Strong Demand: 88% of Prospective Buyers Plan to Purchase a Home in 2026

Rhea-AI Summary

REMAX (NASDAQ:RMAX) released a Q4 2025 consumer survey showing continued buyer commitment despite affordability headwinds. Key findings: 88% of prospective buyers say they are likely to purchase a home in 2026, while 71% report market conditions delayed their timeline. 78% would buy within six months if prices were more affordable; 60% would pay a premium for shared community amenities and 76% of those would pay 5%+ of home price for them. Safety, commute proximity and future neighborhood development rank high in buyer priorities.

Positive

• 88% of respondents likely to buy in 2026
• 78% would buy within six months if prices drop
• 60% willing to pay premium for shared amenities
• 76% of amenity-preferrers would pay 5%+

Negative

• 71% delayed purchase plans due to market conditions
• Under 10% would accelerate purchases at 5–6% interest
• Safety concerns cited by nearly 80% of buyers

News Market Reaction – RMAX

%

1 alert

% News Effect

On the day this news was published, RMAX declined NaN%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Likely to buy 2026: 88% Plans delayed: 71% Buy if prices lower: 78% +5 more

8 metrics

Likely to buy 2026 88% Survey respondents very or somewhat likely to purchase a home in 2026

Plans delayed 71% Respondents reporting current market conditions delayed homebuying timeline

Buy if prices lower 78% Would buy within six months or less if home prices were more affordable

Pay premium amenities 60% Would pay a premium for shared community amenities like pools and gyms

5%+ amenity premium 76% Of those amenity-seeking buyers willing to pay 5% or more of home price

Prefer suburbs 51% Respondents looking to buy a home in a suburb

Pay more for community 71% Willing to pay more for neighborhoods with strong community engagement

Survey sample size 1,000 people U.S.-based men and women surveyed in Q4 2025

Market Reality Check

Price: $6.29 Vol: Volume 164,090 is 1.08x t...

normal vol

$6.29 Last Close

Volume Volume 164,090 is 1.08x the 20‑day average 151,794. normal

Technical Price $8.36 is trading just above the 200-day MA $8.33 after the survey release.

Peers on Argus

RMAX gained 2.3% while peers were mixed: FRPH -0.3%, HBNB -0.14%, but HOUS +2.64...

RMAX gained 2.3% while peers were mixed: FRPH -0.3%, HBNB -0.14%, but HOUS +2.64%, MLP +2.79%, and TCI +6.73%, suggesting a company-specific move rather than a broad sector shift.

Historical Context

5 past events · Latest: 2025-12-04 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
2025-12-04	Buyer survey update	Positive	+0.0%	Consumer survey shows strong 2026 homebuying intent despite affordability issues.
2025-11-18	Housing report data	Positive	+1.2%	National Housing Report shows higher closed sales, prices and inventory in October.
2025-11-10	Leadership appointment	Positive	-1.1%	REMAX Canada adds VP Commercial to drive growth and modernization initiatives.
2025-11-03	Community initiative	Positive	-3.5%	Global REMAX Week highlights community service and philanthropy across 110+ countries.
2025-10-30	Q3 2025 earnings	Neutral	-0.4%	Q3 revenue declined YoY but EBITDA margin remained solid and outlook was narrowed.

Pattern Detected

Recent news often showed flat or negative price reactions even when headlines were operationally or sentiment-wise positive, with only the October housing report seeing a modest positive move.

Recent Company History

Over the last several months, RMAX news has focused on housing activity, network initiatives, leadership and Q3 financials. The October housing report highlighted YoY growth in closed sales, median price of $445,000, and higher inventory, and drew a +1.19% reaction. Corporate and community updates, including Global REMAX Week and a new commercial VP in Canada, saw negative price moves. The Q3 2025 earnings release reported $73.3M revenue and $25.8M adjusted EBITDA and was followed by a small decline. Today’s buyer-survey release fits this pattern of sentiment-focused, macro-related updates.

Market Pulse Summary

This announcement centers on a Q4 2025 consumer survey showing that 88% of respondents are likely to...

Analysis

This announcement centers on a Q4 2025 consumer survey showing that 88% of respondents are likely to buy a home in 2026 and that affordability, safety, and community are key priorities. Recent housing reports and Q3 earnings already framed a market adjusting to softer revenue but stable operations. Investors may watch how demand intentions translate into actual transactions, alongside future housing reports and earnings, to gauge how these buyer preferences influence RE/MAX’s operating trends over time.

Key Terms

schedule 13g, form 144, restricted stock units, term loan, +4 more

8 terms

schedule 13g regulatory

"filed Amendment No. 3 to Schedule 13G reporting beneficial ownership"

A Schedule 13G is a formal document that investors file with the government when they acquire a large ownership stake in a company, usually for investment purposes rather than control. It helps keep the public informed about who owns significant parts of a company's shares, which can influence how the company is managed and how investors make decisions. Filing this schedule is important for transparency and understanding the ownership landscape of publicly traded companies.

form 144 regulatory

"filed a Form 144 notifying the proposed sale of 9,100 common shares"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

restricted stock units financial

"was granted 75,000 Restricted Stock Units (RSUs) on 08/18/2025"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

term loan financial

"gross Senior Secured Credit Facility $440,450, with a term loan rate of 6.8%"

A term loan is a type of loan that is borrowed for a set period of time, with a fixed schedule for repaying the money, usually in regular payments. It matters to investors because it represents a company's borrowing costs and financial stability; reliable repayment of these loans can indicate strong financial health, while difficulties may signal potential risks.

leverage ratio financial

"a leverage ratio of 3.41:1. The revolving facility maturity was extended"

Leverage ratio measures how much a company relies on borrowed money compared with its own funds or assets, typically expressed as debt relative to equity or total assets. Like a homeowner with a mortgage, higher leverage can amplify returns when business is strong but also raises the chance of big losses or default if revenue falls, so investors use it to judge financial risk and resilience.

revolving facility financial

"The revolving facility maturity was extended to April 21, 2028, if drawn."

A revolving facility is a bank loan that works like a company credit card: the borrower can draw funds, repay them, and draw again up to a set limit during the agreement period. It matters to investors because it provides short-term cash flexibility for operations, investments, or emergencies, and the cost or availability of that credit can affect a company’s liquidity, interest expenses, and financial stability.

rule 10b5-1 regulatory

"references potential trading-plan disclosures under Rule 10b5-1."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

form 3 regulatory

"The filing is an initial Form 3 for RE/MAX Holdings, Inc. (RMAX)"

Form 3 is the initial public filing that officers, directors and large shareholders must submit to report their ownership of a company’s securities when they become insiders. It acts like an opening inventory sheet that gives investors a starting point to see who holds significant stakes and to spot later trades or potential conflicts of interest, helping assess insider confidence and transparency.

AI-generated analysis. Not financial advice.

71% say market conditions have delayed their plans but homeownership goals hold strong – connection, comfort and convenience remain top priorities.

DENVER, Dec. 4, 2025 /PRNewswire/ -- Homeownership remains a priority for many Americans despite housing market fluctuations this year. A recent consumer survey conducted by REMAX, the #1 name in real estate¹, highlights how market conditions and lifestyle preferences are shaping homebuyers' plans.

While affordability remains a key concern, buyers are also prioritizing neighborhood safety, social connection and access to lifestyle-enhancing amenities. These preferences underscore that buyers want homes and neighborhoods that support both their everyday lifestyle and long-term financial goals.

"Today's buyers aren't just looking for a house – they're looking for a sense of community," says Chris Lim, REMAX Chief Growth Officer. "It's clear that lifestyle and connection are just as important as the property itself. It's the job of real estate professionals to help prospective buyers find homes and neighborhoods that meet their financial needs while also supporting the way they want to live."

Key survey findings include:

Affordability is the Gatekeeper to Homeownership

Economic uncertainty and rising costs have led many prospective buyers to delay their purchase plans – but not abandon them. This reveals a strong commitment to homeownership, even in a tough market, but affordability still plays a big role:

• Eighty-eight percent of respondents say they are "very" or "somewhat likely" to purchase a home in 2026.
• Seven in 10 (71%) respondents report that current market conditions have caused delays in their homebuying timeline.
• More than three-quarters of buyers (78%) say more affordable home prices would prompt them to buy within the next six months or less.
  • Older respondents, aged 60-65, say the availability of affordable homes is most important (78%) when selecting a neighborhood.
• The second most important motivator is lower mortgage rates, with more than half (58%) indicating this would expedite their purchase plans.
  • Less than 10% of respondents said interest rates between 5-6% would speed up purchasing plans.

Amenities are Worth the Premium – If They Build Lifestyle

Homebuyers are willing to invest more in neighborhoods that offer lifestyle-enhancing amenities. Gen Z and Millennials are driving demand for spaces that foster connection and convenience:

• Sixty percent would pay a premium for shared community amenities, like pools and gyms.
  • Among these, three in four buyers (76%) are willing to pay 5% or more of the home's price for such amenities.
  • Gen Z (71%) and Millennials (67%) are most willing to pay for shared community amenities compared to Gen X (46%) and Baby Boomers (44%), indicating a greater desire for creating community ties for younger generations.
• The most important amenities include:
  • Grocery stores/shopping – 29%
  • Restaurants/cafes – 20%
  • Parks, outdoor spaces, community gardens – 17%
• Least valuable amenities include:
  • Bike share programs or storage facilities – 10%
  • Fitness centers, gyms, clubs – 9%
  • EV charging stations – 7%
  • Entertainment, nightlife – 5%
  • Coworking spaces – 4%

Community is the New Currency

Beyond amenities, buyers – especially Gen Z and Millennials – are focused on building a sense of community in their future neighborhood. A strong neighborhood vibe and future development potential are now seen as key contributors to purchasing decisions:

• Over half (51%) of respondents are looking to buy a home in a suburb (outside the city center) while 32% are looking within the city (urban area).
• Seven in 10 (71%) respondents are willing to pay more for a neighborhood known for strong community engagement and friendly neighbors.
  • This is most important to Gen Z (78%) and Millennials (74%) compared to Gen X (64%) and Baby Boomers (55%).
  • Additionally, 74% of men are willing to pay more for a neighborhood known for strong community engagement and friendly neighbors compared to 66% of women.
• Over half (53%) of respondents say future neighborhood development – such as new housing, retail or transit improvements – is "very important" to their decision, citing its impact on property value and livability.
• Almost 40% of respondents list a sense of community or neighborhood vibe as a main priority.

Safety and Convenience Still Reign Supreme

When selecting a neighborhood, younger buyers prioritize safety, commute times and proximity to amenities:

• Safety is a top concern for nearly 80% of prospective homebuyers, followed by:
  • Availability of affordable homes – 69%
  • Type of homes available – e.g., condo, townhomes, single-family homes – 47%
• Geographic considerations also matter:
  • Fifty-eight percent of prospective homebuyers indicate proximity to work is an important geographic consideration when choosing a neighborhood to live in.
    • Other top location factors include proximity to:
      • Shopping, theaters, other public spaces – 57%
      • Restaurants – 54%
      • Schools – 45%

To connect with a local agent to find a neighborhood that fits your lifestyle, please visit www.remax.com.

Methodology: Data is based on a survey conducted in partnership with Pollfish and fielded during Q4 2025 among 1,000 U.S.-based men and women between the ages of 18-65 who plan to purchase a home in the next 18 months.

¹ Source: MMR Strategy Group study of unaided awareness.

About the REMAX Network

As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals^® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/remax-survey-reveals-strong-demand-88-of-prospective-buyers-plan-to-purchase-a-home-in-2026-302633393.html

SOURCE RE/MAX, LLC

FAQ

What did REMAX (RMAX) survey on December 4, 2025 find about 2026 homebuying intent?

88% of respondents said they are very or somewhat likely to purchase a home in 2026.

How many prospective buyers delayed plans due to market conditions in the RMAX December 4, 2025 survey?

71% of respondents reported current market conditions caused delays in their homebuying timeline.

What affordability triggers would speed purchases according to REMAX (RMAX) Q4 2025 survey?

78% said more affordable home prices would prompt buying within six months; lower mortgage rates also matter.

How much are buyers willing to pay for shared community amenities in the RMAX survey?

Among amenity supporters, 76% are willing to pay at least 5% of the home's price.

Which amenities did REMAX (RMAX) respondents value most in Q4 2025?

Top amenities: grocery stores/shopping (29%), restaurants/cafes (20%), and parks/outdoor spaces (17%).

How do neighborhood priorities like safety and development affect buyer choices in the RMAX survey?

Nearly 80% cite safety as a top concern and 53% call future neighborhood development very important.