Largest Conversion in REMAX History Brings Two Toronto Brokerages, 17 Offices into Global Network
Rhea-AI Summary
REMAX (NYSE:RMAX) announced the conversion of two Toronto brokerages—formerly Royal LePage Your Community Realty and Royal LePage Connect Realty—into REMAX Your Community Realty and REMAX Connect Realty effective Jan 15, 2026. The move brings 17 offices, over 1,200 agents and $3 billion in combined brokerage sales volume into REMAX's global network, expanding its footprint in the Greater Toronto Area and strengthening cross-border and luxury/commercial capabilities.
Positive
- 1,200+ agents added to REMAX network
- $3.0B combined brokerage sales volume integrated
- 17 offices expanded REMAX presence in GTA
- Strengthens luxury and commercial service offering
Negative
- All but one office are concentrated in the Greater Toronto Area
News Market Reaction
On the day this news was published, RMAX gained 3.56%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
RMAX gained 1.68% while peers were mixed: HOUS +3.64%, TCI +4.17%, FRPH +1.06%, MLP +0.35%, and HBNB -2.93%. With no peers in the momentum scanner and no same‑day peer headlines, today’s move appears more company‑specific than sector‑driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Housing report | Neutral | +1.0% | November housing data showing seasonal slowdown and elevated inventory. |
| Dec 04 | Buyer survey | Positive | +0.0% | Survey indicating 88% of buyers plan to purchase in 2026. |
| Nov 18 | Housing report | Positive | +1.2% | October report with higher closed sales and stable pricing. |
| Nov 10 | Leadership hire | Positive | -1.1% | Appointment of Damon Conrad to strengthen commercial division. |
| Nov 03 | Community initiative | Neutral | -3.5% | Global REMAX Week community and philanthropic activities worldwide. |
Recent company news has typically produced modest single-digit moves, with both positive and neutral headlines sometimes met by muted or even negative price reactions.
Over the last few months, RMAX news has focused on housing market data, consumer demand insights and strategic leadership moves. National Housing Reports in October 2025 and November 2025 showed mixed but generally stable metrics, prompting small price changes of +1.19% and +1.01%. A Q4 2025 buyer survey highlighting strong purchase intent in 2026 saw no immediate reaction. Canadian commercial leadership expansion and a global community initiative in late 2025 coincided with declines of -1.06% and -3.51%, underscoring that even positive or neutral news has not always translated into gains.
Market Pulse Summary
This announcement adds meaningful scale to REMAX by converting 2 prominent Toronto-area brokerages with 17 offices, over 1,200 agents and more than $3B in combined production. It reinforces the brand’s strategy around global reach, technology and support for high‑performing agents, consistent with recent leadership and market updates. Investors may watch future filings and housing reports to see how this added volume and expanded Canadian presence translate into revenue, margins and overall franchise network momentum.
Key Terms
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AI-generated analysis. Not financial advice.
Worldwide brand recognition, global opportunities, #1 national market share in
The two aligned but separate brokerages – representing over 1,200 agents and
The Risi family chose REMAX for its unmatched global presence, its notable brand recognition, and its powerful marketing and networking platforms – all key drivers in attracting and supporting high-caliber agents in today's evolving real estate landscape. In 2025 alone, REMAX introduced a refreshed brand identity, amplified its social reach, and launched next-generation technology tools including a global AI-powered referral system, enhanced AI-driven websites, and AI-driven marketing solutions.
"We're thrilled to welcome Vivian, Michelle, Justin and their sales associates into the global REMAX community," said REMAX CEO Erik Carlson. "Their decision reflects the strength of the REMAX brand and reinforces our current strategic direction. The many advancements we made last year – in technology, marketing, strategy, digital presence, social media, global presence and much more – played a huge role in bringing these tremendous leaders on board."
The Risis noted that aligning with a globally connected brand positions their agents for greater cross-border opportunities at a time when international sales and investment activity continue to grow. REMAX, with a presence in over 120 countries and territories, has an unmatched global footprint and is among the most recognized real estate brands in the world. REMAX agents are consistently voted the #1 most trusted real estate agents in the
"REMAX aligns with our growth ambitions and checks every box – opportunity for strategic growth, commercial and luxury emphasis, global reach, brand strength and recruiting power," said Vivian Risi, a prominent industry leader in
Vivian Risi purchased an 18-agent
"REMAX was created to help top performers thrive, and this outstanding family operation fits perfectly in our network of trusted, productive professionals," said REMAX Canada President Don Kottick. "With more tools, services, systems and competitive advantages, there's no limit on what these new affiliates can achieve. They'll quickly experience the edge that comes from being with the country's – and world's – most productive real estate network."
This conversion adds to a series of recent global growth milestones for REMAX, including significant expansions in
1 Source: MMR Strategy Group study of unaided awareness.
2Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2025, 2019 and 2017. Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2025 and 2019.
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 120 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by the use of words such as "believe," "intend," "expect," "estimate," "plan," "outlook," "project," "anticipate," "may," "will," "would" and other similar words and expressions that predict or indicate future events or trends that are not statements of historical matters. Forward-looking statements include statements related to brokerage conversions, agent count; agent productivity, housing and mortgage market conditions; growth opportunities, the REMAX brand, marketing, technology, strategic direction, and cross-border opportunities. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily accurately indicate the times at which such performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and/or management's good faith belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. These risks and uncertainties include, without limitation, (1) changes in the real estate market or interest rates and availability of financing, (2) changes in business and economic activity in general, including enacted and proposed tariffs and other trade policies which could impact the global economy, (3) the Company's ability to attract and retain quality franchisees, (4) the Company's franchisees' ability to recruit and retain real estate agents and mortgage loan originators, (5) changes in laws and regulations, (6) the Company's ability to enhance, market, and protect its brands, (7) the Company's ability to implement its technology initiatives, (8) risks related to recent changes in the Company's leadership team, (9) fluctuations in foreign currency exchange rates, (10) the nature and amount of the exclusion of charges in future periods when determining Adjusted EBITDA is subject to uncertainty and may not be similar to such charges in prior periods, and (11) those risks and uncertainties described in the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission ("SEC") and similar disclosures in subsequent periodic and current reports filed with the SEC, which are available on the investor relations page of the Company's website at www.remaxholdings.com and on the SEC website at www.sec.gov. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Except as required by law, the Company does not intend, and undertakes no obligation, to update this information to reflect future events or circumstances.
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SOURCE RE/MAX, LLC
FAQ
What did REMAX announce on Jan 15, 2026 regarding Toronto brokerages (RMAX)?
How many agents and offices did REMAX add in the RMAX conversion?
What is the combined sales volume associated with the converted brokerages (RMAX)?
How does the Jan 15, 2026 conversion affect REMAX's Canada footprint (RMAX)?
Who will lead the converted REMAX brokerages after the RMAX announcement?
Why did the Risi family choose REMAX according to the announcement?
