REMAX Harnesses Unmatched Global Footprint, Launches AI-Powered Referral Platform with RESAAS to Strengthen Agent Network and Drive Brokerage Profitability
Rhea-AI Summary
REMAX (RMAX) has launched MAXRefer, an AI-powered global referral platform developed in partnership with RESAAS. The platform connects REMAX's network of over 145,000 agents across 110+ countries, streamlining referral exchanges and payment processing. MAXRefer leverages artificial intelligence to facilitate smart matches between agents and automates referral payments at closing.
As the first global real estate franchisor to utilize RESAAS's enterprise software (used by 600,000+ agents worldwide), REMAX aims to enhance agent productivity, increase network referrals, and strengthen its global presence. The platform launched on May 7, 2025, offering end-to-end referral process management from agent matching to transaction completion.
Positive
- Implementation of AI technology to streamline and modernize referral processes
- Access to REMAX's extensive network of 145,000+ agents across 110+ countries
- Automated payment processing at closing, improving efficiency
- Partnership with RESAAS, an established platform used by 600,000+ agents
- Potential for increased revenue through more efficient referral processing
Negative
- Initial implementation and adoption costs
- Potential learning curve for agents adapting to the new system
Insights
RE/MAX's new AI-powered referral platform leverages its global network to potentially increase transaction volume and agent efficiency, though financial impact remains unquantified.
RE/MAX's launch of MAXRefer represents a strategic technological investment to capitalize on its extensive global network. This AI-powered referral platform connects 145,000+ agents across 110+ countries, streamlining how agents refer business to each other—a critical revenue stream in real estate.
The platform addresses several key friction points in the referral process by:
- Using AI to intelligently match referring agents with the most appropriate receiving agents
- Tracking referrals from initiation through completion
- Facilitating referral fee payments at closing
- Enhancing cross-border collaboration
From a competitive standpoint, RE/MAX becomes the first global real estate franchisor to implement RESAAS's enterprise-grade technology, which already serves 600,000+ agents worldwide. This suggests they've chosen a proven solution rather than building from scratch—likely reducing implementation risks while accelerating deployment.
For franchise operations like RE/MAX, referral optimization directly impacts the core business model. When more transactions stay within the network rather than leaking to competitors, it typically results in higher overall transaction volume. The platform's ability to track referrals end-to-end and facilitate payments could improve both agent satisfaction and fee capture efficiency.
What differentiates this initiative is how it leverages RE/MAX's uniquely global footprint as a competitive advantage. While many brokerages have referral systems, few have the international reach of RE/MAX, making this platform potentially more valuable for agents handling relocating clients across borders.
Without specific financial projections or implementation costs in the announcement, the magnitude of impact remains uncertain. The technology appears focused on optimizing existing business processes rather than creating entirely new revenue streams, suggesting an incremental rather than transformational effect on overall business performance.
The new industry-leading platform connects REMAX agents worldwide with smart matches and provides seamless at-closing fee payments.
MAXRefer is built to simplify every step of the referral process – from identifying the best agents to finalizing the transaction and facilitating referral payments at closing. The platform helps ensure a secure, efficient and transparent process by tracking referrals from initiation to completion, making it easier for REMAX agents to connect, collaborate and close transactions with speed and confidence.
"We are committed to elevating the experience for REMAX brokers and agents while enhancing the value proposition of our brand," said Erik Carlson, Chief Executive Officer of RE/MAX Holdings, Inc. "With the introduction of our AI-powered referral platform, we are leaning in to support the REMAX community, helping agents earn more listings, save time, and tap into the unmatched global connectivity that sets REMAX apart."
REMAX is the first global real estate franchisor to capitalize on RESAAS's proven, enterprise-grade software. More than 600,000 real estate agents worldwide use RESAAS.
"The networking effect works best at scale. With an unrivaled global network of agents, REMAX affiliates are perfectly positioned to support their business and enhance their clients' experience with RESAAS's industry-leading Enterprise referral platform," said Tom Rossiter, CEO of RESAAS. "The global referral platform is the combination of the power of AI, RESAAS's proven technology and at-the-close referral fee payment. This is the future of how referral business will be done."
Added Travis Saxton, Executive Vice President of Strategy for REMAX: "With MAXRefer, we are able to scale the power of the REMAX network and leverage AI to make agents' lives easier and process referrals faster, which we hope will ultimately increase the number of network referrals as well as agent productivity."
With the launch of MAXRefer, REMAX reaffirms its position as a technology-forward real estate network who embraces innovation – giving agents a faster, smarter way to close deals.
* Source: MMR Strategy Group study of unaided awareness
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
About RESAAS Services Inc.
RESAAS is an award-winning technology company serving the Global Residential and Commercial Real Estate Industry.
Over 600,000 Residential Real Estate Agents in 160 countries use RESAAS to obtain unique Real Estate Data, access to qualified international referrals and Coming Soon listings. Commercial Real Estate's largest Brokerages and Institutions leverage RESAAS as a Data Exchange to securely distribute their own data with designated third-parties.
For more information, please visit www.resaas.com.
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SOURCE RE/MAX, LLC
FAQ
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