RumbleOn, Inc. Reports Second Quarter 2025 Financial Results
RumbleOn (NASDAQ: RMBL) reported Q2 2025 results with revenue declining 11% to $299.9 million. The company posted a net loss of $32.2 million, which included a $34.0 million impairment charge related to franchise rights. Despite challenges, Adjusted EBITDA increased to $17.2 million from $16.2 million year-over-year.
The company announced significant changes including rebranding to RideNow Group, Inc., relocating headquarters to Chandler, AZ, and changing its ticker to "RDNW" effective August 13, 2025. Additionally, RumbleOn amended its term loan, extending maturity to September 2027 with a 50-basis point interest reduction, requiring a $20 million principal paydown.
In the powersports segment, new vehicle sales decreased 11.5% while pre-owned sales increased 10.2%. The company ended Q2 with $59.8 million in total cash and $185.7 million in total available liquidity.
RumbleOn (NASDAQ: RMBL) ha comunicato i risultati del secondo trimestre 2025, con ricavi in calo dell'11% a $299,9 milioni. La società ha registrato una perdita netta di $32,2 milioni, comprensiva di una svalutazione di $34,0 milioni relativa ai diritti di franchising. Nonostante le difficoltà, l'EBITDA rettificato è aumentato a $17,2 milioni da $16,2 milioni su base annua.
La società ha annunciato cambiamenti significativi, tra cui il cambio di nome in RideNow Group, Inc., il trasferimento della sede a Chandler, AZ, e la modifica del ticker in "RDNW" con efficacia dal 13 agosto 2025. Inoltre, RumbleOn ha emendato il proprio prestito a termine, estendendo la scadenza a settembre 2027 con una riduzione del tasso di interesse di 50 punti base e richiedendo un rimborso del capitale di $20,0 milioni.
Nel segmento powersports le vendite di veicoli nuovi sono diminuite dell'11,5%, mentre le vendite di usato sono cresciute del 10,2%. La società ha chiuso il secondo trimestre con $59,8 milioni di liquidità totale e $185,7 milioni di liquidità disponibile complessiva.
RumbleOn (NASDAQ: RMBL) informó los resultados del 2T 2025, con ingresos que cayeron un 11% hasta $299,9 millones. La compañía registró una pérdida neta de $32,2 millones, que incluyó una carga por deterioro de $34,0 millones relacionada con derechos de franquicia. A pesar de los retos, el EBITDA ajustado aumentó a $17,2 millones desde $16,2 millones interanual.
La empresa anunció cambios importantes, entre ellos el cambio de nombre a RideNow Group, Inc., el traslado de la sede a Chandler, AZ, y la modificación de su ticker a "RDNW" con efecto desde el 13 de agosto de 2025. Además, RumbleOn enmendó su préstamo a plazo, extendiendo el vencimiento hasta septiembre de 2027 con una reducción de 50 puntos básicos en la tasa de interés y requiriendo un pago del principal de $20,0 millones.
En el segmento powersports, las ventas de vehículos nuevos bajaron un 11,5%, mientras que las de usados aumentaron un 10,2%. La compañía cerró el 2T con $59,8 millones en efectivo total y $185,7 millones en liquidez disponible total.
RumbleOn (NASDAQ: RMBL)는 2025년 2분기 실적을 발표했으며, 매출은 11% 감소한 $299.9 million을 기록했습니다. 회사는 $34.0 million의 프랜차이즈 권리 관련 손상차손을 포함해 $32.2 million의 순손실을 보고했습니다. 어려움에도 불구하고 조정 EBITDA는 전년 동기 대비 $16.2 million에서 $17.2 million으로 증가했습니다.
회사는 사명을 RideNow Group, Inc.로 변경하고 본사를 애리조나주 챈들러(Chandler, AZ)로 이전하며, 2025년 8월 13일부터 "RDNW"로 티커를 변경하는 등 주요 변화를 발표했습니다. 또한 RumbleOn은 기한부 대출을 수정해 만기를 2027년 9월로 연장하고 이자율을 50 베이시스 포인트 낮추는 대신 $20.0 million의 원금 상환을 요구합니다.
파워스포츠 부문에서는 신차 판매가 11.5% 감소한 반면 중고차 판매는 10.2% 증가했습니다. 회사는 2분기 말에 총 현금 $59.8 million과 총 이용 가능 유동성 $185.7 million을 보유하고 있었습니다.
RumbleOn (NASDAQ: RMBL) a publié ses résultats du 2e trimestre 2025 : le chiffre d'affaires a diminué de 11% pour s'établir à $299,9 millions. La société a enregistré une perte nette de $32,2 millions, incluant une charge de dépréciation de $34,0 millions liée aux droits de franchise. Malgré ces difficultés, l'EBITDA ajusté est passé de $16,2 millions à $17,2 millions en glissement annuel.
La société a annoncé des changements importants, notamment un changement de nom en RideNow Group, Inc., le transfert du siège à Chandler (AZ) et la modification du ticker en "RDNW" à compter du 13 août 2025. Par ailleurs, RumbleOn a amendé son prêt à terme, prolongeant l'échéance jusqu'en septembre 2027 avec une réduction de 50 points de base du taux d'intérêt et demandant un remboursement du principal de $20,0 millions.
Dans le segment powersports, les ventes de véhicules neufs ont baissé de 11,5% tandis que les ventes de véhicules d'occasion ont augmenté de 10,2%. La société a clôturé le 2e trimestre avec $59,8 millions de trésorerie totale et $185,7 millions de liquidités disponibles au total.
RumbleOn (NASDAQ: RMBL) meldete die Ergebnisse für Q2 2025: Der Umsatz sank um 11% auf $299,9 Millionen. Das Unternehmen verzeichnete einen Nettoverlust von $32,2 Millionen, darunter eine Wertminderungsaufwendung von $34,0 Millionen im Zusammenhang mit Franchise-Rechten. Trotz der Herausforderungen stieg das bereinigte EBITDA gegenüber dem Vorjahr von $16,2 Millionen auf $17,2 Millionen.
Das Unternehmen kündigte weitreichende Änderungen an, darunter die Umbenennung in RideNow Group, Inc., die Verlegung des Hauptsitzes nach Chandler, AZ, und die Änderung des Börsenkürzels auf "RDNW" mit Wirkung zum 13. August 2025. Zudem wurde der Terminkredit angepasst: Die Laufzeit wurde bis September 2027 verlängert, der Zinssatz um 50 Basispunkte gesenkt und eine Kapitaltilgung in Höhe von $20,0 Millionen vereinbart.
Im Powersports-Segment sanken die Neuwagenverkäufe um 11,5%, während die Gebrauchtwagenverkäufe um 10,2% zunahmen. Zum Ende des zweiten Quartals verfügte das Unternehmen über $59,8 Millionen an liquiden Mitteln und $185,7 Millionen an verfügbarer Gesamtliquidität.
- Adjusted EBITDA increased by $1.0 million to $17.2 million
- Pre-owned powersports retail sales grew 10.2% year-over-year
- Successfully extended term loan maturity to September 2027 with 50bps interest reduction
- SG&A expenses reduced by $4.7 million to $66.7 million
- Total available liquidity of $185.7 million as of June 30, 2025
- Revenue declined 11% to $299.9 million year-over-year
- Net loss of $32.2 million, including $34.0 million impairment charge
- New powersports retail sales decreased 11.5%
- Operating cash flow declined 86.3% to $4.0 million
- Cash position decreased 47.6% to $44.7 million from December 2024
Insights
RumbleOn shows mixed Q2 results with reduced revenue but improved EBITDA amid strategic rebranding and debt restructuring efforts.
RumbleOn's Q2 2025 results reveal a company in transition, with some concerning metrics alongside signs of operational improvement. Revenue declined
Despite these challenges, there are several positive indicators. Management has successfully reduced SG&A expenses by
The term loan amendment extending maturity to September 2027 with a 50-basis point interest reduction provides crucial financial flexibility, though it comes at the cost of a
The "back to roots" strategy, including rebranding to RideNow Group and relocating headquarters to Phoenix, appears to be a strategic reset focused on the company's core powersports business. This strategic narrowing makes sense given the
Rebranding Initiative, including Name Change to RideNow Group, Inc., Corporate Headquarters Relocation Back to
Amends, Reprices and Extends Credit Facility
Key Second Quarter 2025 Highlights (Compared to Second Quarter 2024):
- Revenue of
decreased$299.9 million 11.0% , driven by a 590 decline in unit sales in the Company's powersports segment and a decline in revenue in the vehicle transportation services segment$13.9 million - Net loss, which included impairment charge of
related to franchise rights, was$34.0 million compared to$32.2 million $0.7 million - Selling, general & administrative expense (SG&A) was
, a$66.7 million reduction compared to$4.7 million $71.4 million - Adjusted EBITDA(1) increased
to$1.0 million compared to$17.2 million $16.2 million
Other Highlights:
- Executed a term loan amendment to extend the maturity of the Company's term loan through September 30, 2027
- Rebranding of the Company's name to RideNow Group, Inc. ("RideNow"), aligning it back with the Company's roots of being a leading powersports dealership group and returning the corporate headquarters back to the Company's original RideNow flagship store location in
Chandler, AZ , each effective August 13, 2025. - Changing the Company's ticker symbol from "RMBL" to "RDNW" on The Nasdaq Capital Market, effective August 13, 2025. No action is required by existing stockholders with respect to the name and ticker symbol changes. Shares of the Company's Class B Common Stock currently trading on NASDAQ under the ticker symbol "RMBL" will automatically commence trading under the new ticker symbol as of the market open on August 13, 2025.
- You will be able to access the Investor Relations section of the Company's website at https://investors.rumbleon.com/ up to August 13, 2025, at which time the RideNow website officially launches.
"I am pleased to report that we are making good progress and our operating results improved over the course of the second quarter. While performance in the second quarter was nowhere close to where we want and expect to be, the Company's "back to our roots" strategy is working and driving improvement in our year over year results. We are improving our execution every day and have a very clear road map of work to do to continue to drive improvements and meaningful growth in the business. In addition, the successful closing of the term loan amendment provides us with operating flexibility to execute upon our strategy. I am as confident as ever that our current actions will lead to significantly improved results and shareholder value," said Michael Quartieri, Chairman, Chief Executive Officer and Interim Chief Financial Officer.
Second Quarter 2025 Results | |||||
Second Quarter | |||||
($ in millions) | 2025 | 2024 | YOY Change | ||
Revenue | $ 299.9 | $ 336.8 | (11.0) % | ||
Gross Profit | $ 83.9 | $ 89.9 | (6.7) % | ||
SG&A | $ 66.7 | $ 71.4 | (6.6) % | ||
Adjusted SG&A(1) | $ 64.9 | $ 70.8 | (8.3) % | ||
Operating Income (Loss) | $ (18.8) | $ 15.4 | (222.1) % | ||
Net Loss | $ (32.2) | $ (0.7) | NM | ||
Adjusted EBITDA(1) | $ 17.2 | $ 16.2 | 6.2 % | ||
Unit Retail Sales: | |||||
New Powersports | 10,618 | 12,004 | (11.5) % | ||
Pre-owned Powersports | 5,283 | 4,796 | 10.2 % | ||
Six Months Ended June 30, | |||||
($ in millions) | 2025 | 2024 | YOY Change | ||
Operating Cash Flow | $ 4.0 | $ 29.2 | (86.3) % | ||
Capital Expenditures | $ (2.9) | $ (1.0) | (190.0) % | ||
Free Cash Flow(1) | $ 1.1 | $ 28.2 | (96.1) % | ||
Jun. 30, | Dec. 31, | ||||
2025 | 2024 | Change | |||
Cash (unrestricted) | $ 44.7 | $ 85.3 | (47.6) % | ||
Long-term Debt, including Current Maturities | $ 218.4 | $ 251.1 | (13.0) % | ||
Non-Vehicle Debt | $ 229.8 | $ 267.4 | (14.1) % | ||
Non-Vehicle Net Debt(1) | $ 185.1 | $ 182.1 | 1.6 % |
(1) | Adjusted SG&A, EBITDA, Adjusted EBITDA, Free Cash Flow, and Non-Vehicle Net Debt are non-GAAP measures. Reconciliations of GAAP to non-GAAP financial measures are provided in accompanying financial schedules. |
NM = Not meaningful. |
Second Quarter 2025 — Segment Results
Powersports Segment
Second Quarter | |||||
$ in millions, except per unit | 2025 | 2024 | YOY Change | ||
Unit Sales (#) | |||||
Retail | |||||
New | 10,618 | 12,004 | (11.5) % | ||
Pre-owned | 5,283 | 4,796 | 10.2 % | ||
Total retail | 15,901 | 16,800 | (5.4) % | ||
Wholesale | 1,216 | 907 | 34.1 % | ||
Total Powersports Unit Sales | 17,117 | 17,707 | (3.3) % | ||
Revenue | |||||
New retail vehicles | $ 154.8 | $ 175.8 | (11.9) % | ||
Pre-owned retail vehicles | 59.2 | 54.1 | 9.4 % | ||
Wholesale vehicles | 5.0 | 5.1 | (2.0) % | ||
Finance & Insurance, net | 27.2 | 29.7 | (8.4) % | ||
Parts, Services, and Accessories | 52.4 | 56.9 | (7.9) % | ||
Total Powersports Revenue | $ 298.6 | $ 321.6 | (7.2) % | ||
Gross Profit | |||||
New retail vehicles | $ 20.5 | $ 21.6 | (5.1) % | ||
Pre-owned retail vehicles | 11.1 | 9.2 | 20.7 % | ||
Wholesale vehicles | — | 0.1 | NM | ||
Finance & Insurance, net | 27.2 | 29.7 | (8.4) % | ||
Parts, Services, and Accessories | 24.9 | 26.2 | (5.0) % | ||
Total Powersports Gross Profit | $ 83.7 | $ 86.8 | (3.6) % | ||
Powersports GPU(1) | $ 5,264 | $ 5,167 | 1.9 % |
(1) Calculated as total powersports gross profit divided by total retail units sold. |
Vehicle Transportation Services Segment
Second Quarter | |||||
($ in millions) | 2025 | 2024 | Change | ||
Vehicles Transported (#) | 1,993 | 23,334 | (91.5) % | ||
Vehicle Transportation Services Revenue | $ 1.3 | $ 15.2 | (91.4) % | ||
Vehicle Transportation Services Gross Profit | $ 0.2 | $ 3.1 | (93.5) % |
Balance Sheet, Liquidity and Cash Flow
The Company ended the quarter with
On August 10, 2025, the Company entered into an agreement with its lenders to extend the maturity date of its term debt credit agreement to September 30, 2027, at a 50-basis point reduction in interest, with revised financial covenants and other requirements. In connection with this amendment and extension, the Company will pay down
Investor Conference Call
The Company's management will host a conference call to discuss these results on August 11, 2025 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time). To access the conference call,
About the Company
RumbleOn, Inc. (NASDAQ: RMBL), operates through two operating segments: a powersports dealership group and a vehicle transportation services entity, Wholesale Express, LLC ("Express"). We believe our Powersports group is the largest powersports retail group in
Forward-Looking Statements
This press release contains "forward-looking statements" as that term is defined under the Private Securities Litigation Reform Act of 1995, which statements may be identified by words such as "expects," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release and are advised to consider the factors listed under the heading "Forward-Looking Statements" and "Risk Factors" in the Company's SEC filings, as may be updated and amended from time to time. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
Non-GAAP Measures
To supplement its condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in
RumbleOn, Inc. (Unaudited) (in millions, except per share amounts) | |||||||
Second Quarter | First Half | ||||||
2025 | 2024 | 2025 | 2024 | ||||
Revenue: | |||||||
Powersports vehicles | $ 219.0 | $ 235.0 | $ 391.0 | $ 449.8 | |||
Parts, service and accessories | 52.4 | 56.9 | 98.5 | 109.8 | |||
Finance and insurance, net | 27.2 | 29.7 | 48.3 | 55.5 | |||
Vehicle transportation services | 1.3 | 15.2 | 6.8 | 29.5 | |||
Total revenue | 299.9 | 336.8 | 544.6 | 644.6 | |||
Cost of revenue: | |||||||
Powersports vehicles | 187.4 | 204.1 | 335.2 | 389.2 | |||
Parts, service and accessories | 27.5 | 30.7 | 52.8 | 60.0 | |||
Vehicle transportation services | 1.1 | 12.1 | 5.5 | 22.9 | |||
Total cost of revenue | 216.0 | 246.9 | 393.5 | 472.1 | |||
Gross profit | 83.9 | 89.9 | 151.1 | 172.5 | |||
Selling, general and administrative | 66.7 | 71.4 | 127.8 | 145.3 | |||
Impairment of franchise rights | 34.0 | — | 34.0 | — | |||
Depreciation and amortization | 2.0 | 3.1 | 4.3 | 6.6 | |||
Operating income (loss) | (18.8) | 15.4 | (15.0) | 20.6 | |||
Other income (expense): | |||||||
Floor plan interest expense | (2.6) | (4.3) | (5.4) | (8.3) | |||
Other interest expense, net | (10.9) | (11.9) | (21.7) | (24.0) | |||
Other income (expense) | 0.2 | — | 0.4 | 0.3 | |||
Total other expense | (13.3) | (16.2) | (26.7) | (32.0) | |||
Loss before income taxes | (32.1) | (0.8) | (41.7) | (11.4) | |||
Income tax expense (benefit) | 0.1 | (0.1) | 0.2 | (0.4) | |||
Net loss | $ (32.2) | $ (0.7) | $ (41.9) | $ (11.0) | |||
Weighted average shares-basic and diluted | 37.9 | 35.2 | 37.8 | 35.2 | |||
Net loss per share - basic and diluted | $ (0.85) | $ (0.02) | $ (1.11) | $ (0.31) | |||
Common shares outstanding, at period end | 38.0 | 35.3 | 38.0 | 35.3 |
RumbleOn, Inc. ($ in millions) | ||||
(Unaudited) | ||||
Jun. 30, 2025 | Dec. 31, 2024 | |||
ASSETS | ||||
Current assets: | ||||
Cash | $ 44.7 | $ 85.3 | ||
Restricted cash | 15.1 | 11.4 | ||
Accounts receivable, net | 29.0 | 30.5 | ||
Inventory | 274.9 | 240.6 | ||
Prepaid expense and other current assets | 2.5 | 3.6 | ||
Total current assets | 366.2 | 371.4 | ||
Property and equipment, net | 61.6 | 63.5 | ||
Right-of-use assets | 155.5 | 157.1 | ||
Franchise rights and other intangible assets | 127.8 | 161.9 | ||
Other assets | 1.2 | 1.3 | ||
Total assets | $ 712.3 | $ 755.2 | ||
LIABILITIES AND STOCKHOLDERS' EQUITY | ||||
Current liabilities: | ||||
Accounts payable and other current liabilities | $ 76.3 | $ 75.4 | ||
Vehicle floor plan notes payable | 240.2 | 209.9 | ||
Current portion of long-term debt | 0.4 | 39.1 | ||
Total current liabilities | 316.9 | 324.4 | ||
Long-term liabilities: | ||||
Long-term debt | 218.0 | 212.0 | ||
Operating lease liabilities | 129.7 | 129.8 | ||
Other long-term liabilities, including finance lease obligation | 52.4 | 52.3 | ||
Total long-term liabilities | 400.1 | 394.1 | ||
Total liabilities | 717.0 | 718.5 | ||
Commitments and contingencies | ||||
Stockholders' equity: | ||||
Additional paid-in capital | 701.4 | 700.9 | ||
Accumulated deficit | (701.8) | (659.9) | ||
Treasury stock | (4.3) | (4.3) | ||
Total stockholders' equity | (4.7) | 36.7 | ||
Total liabilities and stockholders' equity | $ 712.3 | $ 755.2 |
RumbleOn, Inc. (Unaudited) ($ in millions) | |||
First Half | |||
2025 | 2024 | ||
CASH FLOWS FROM OPERATING ACTIVITIES | |||
Net loss | $ (41.9) | $ (11.0) | |
Adjustments to reconcile net loss to net cash from operating activities: | |||
Depreciation and amortization | 4.3 | 6.6 | |
Amortization of debt issuance costs | 5.0 | 4.4 | |
Stock-based compensation | 0.5 | 2.8 | |
Impairment of franchise rights | 34.0 | — | |
Deferred taxes | — | (0.4) | |
Gain on partial termination of warehouse lease | — | (0.9) | |
Interest paid-in-kind capitalized in debt principal | 1.3 | 0.6 | |
Changes in operating assets and liabilities, net of acquisitions: | |||
Accounts receivable | 1.5 | 14.9 | |
Inventory | (34.3) | (0.1) | |
Prepaid expenses and other assets | 1.1 | 3.4 | |
Other liabilities | 1.7 | 1.9 | |
Accounts payable and accrued liabilities | 2.3 | 5.0 | |
Floor plan trade note borrowings | 28.5 | 2.0 | |
Net cash provided by operating activities | 4.0 | 29.2 | |
CASH FLOWS FROM INVESTING ACTIVITIES | |||
Purchase of property and equipment | (2.9) | (1.0) | |
Technology development | — | (0.4) | |
Net cash used in investing activities | (2.9) | (1.4) | |
CASH FLOWS FROM FINANCING ACTIVITIES | |||
Repayment of debt | (39.0) | (35.5) | |
Increase in borrowings from non-trade floor plans | 1.8 | 2.1 | |
Other financing | (0.8) | (0.3) | |
Net cash used in financing activities | (38.0) | (33.7) | |
NET CHANGE IN CASH | (36.9) | (5.9) | |
Cash and restricted cash at beginning of period | 96.7 | 77.0 | |
Cash and restricted cash at end of period | $ 59.8 | $ 71.1 |
RumbleOn, Inc.
Non-GAAP Measures
(Unaudited)
($ in millions)
EBITDA and Adjusted EBITDA
We define EBITDA as net loss adjusted to add back interest expense, the impact of income taxes, depreciation and amortization. Adjusted EBITDA further adds back non-cash stock-based compensation, management transition costs, certain litigation expenses not associated with our ongoing operations, and other non-recurring costs and credits, as these recoveries, charges and expenses are not considered a part of our core business operations and are not necessarily an indicator of ongoing, future company performance. Adjusted EBITDA is reduced by floor plan interest expense. Our industry typically treats interest expense on vehicle floor plan debt as operating expense, as vehicle floor plan debt is integral to our operations and is collateralized by our powersports vehicles.
Adjusted EBITDA is one of the primary metrics we use to evaluate the financial performance of our business. We present Adjusted EBITDA because we believe it is helpful in highlighting trends in our operating results and it is frequently used by analysts, investors and other interested parties to evaluate companies in our industry.
A reconciliation of net loss to EBITDA and Adjusted EBITDA is provided below:
Second Quarter | First Half | ||||||
2025 | 2024 | 2025 | 2024 | ||||
Net loss (GAAP) | $ (32.2) | $ (0.7) | $ (41.9) | $ (11.0) | |||
Add back: | |||||||
Floor plan interest expense | 2.6 | 4.3 | 5.4 | 8.3 | |||
Other interest expense | 10.9 | 11.9 | 21.7 | 24.0 | |||
Depreciation and amortization | 2.0 | 3.1 | 4.3 | 6.6 | |||
Income tax expense (benefit) | 0.1 | (0.1) | 0.2 | (0.4) | |||
EBITDA (non-GAAP) | (16.6) | 18.5 | (10.3) | 27.5 | |||
Adjustments: | |||||||
Floor plan interest expense | (2.6) | (4.3) | (5.4) | (8.3) | |||
Stock-based compensation | 0.6 | 1.4 | 0.5 | 2.8 | |||
Lease expense associated with favorable | 0.2 | 0.2 | 0.5 | 0.5 | |||
Other non-recurring costs(1) | 1.6 | 0.4 | 3.8 | 1.3 | |||
Management transition costs | — | — | 1.1 | 0.1 | |||
Impairment of franchise rights | 34.0 | — | 34.0 | — | |||
Adjusted EBITDA (non-GAAP) | $ 17.2 | $ 16.2 | $ 24.2 | $ 23.9 |
_________________ |
(1) Other non-recurring costs, which include one-time expenses, such as costs incurred for litigation not part of our normal, ongoing operations. |
RumbleOn, Inc.
Non-GAAP Measures
(Unaudited)
($ in millions)
Free Cash Flow
We define Free Cash Flow as cash flows from operating activities less capital expenditures of property and equipment (not including acquisitions). We view free cash flow when assessing the Company's sources of liquidity and capital resources. We believe that free cash flow is helpful in understanding the Company's capital requirements and provides an additional means to reflect the cash flow trends in the Company's business. We believe Free Cash Flow is useful to investors because it represents the cash that our operating businesses generate, before taking into account non-operational cash movements. Free Cash Flow has certain limitations in that it does not represent the total increase or decrease in the cash balance for the period, nor does it represent the residual cash flow for discretionary expenditures. Therefore, we think it is important to evaluate Free Cash Flow along with our consolidated statement of cash flows.
A reconciliation of cash flows from operating activities to Free Cash Flow is provided below:
First Half | |||
2025 | 2024 | ||
Cash flows from operating activities (GAAP) | $ 4.0 | $ 29.2 | |
Less: | |||
Capital expenditures | (2.9) | (1.0) | |
Free Cash Flow (non-GAAP) | $ 1.1 | $ 28.2 |
Non-Vehicle Net Debt
We define Non-Vehicle Net Debt as total principal of long-term debt, including current maturities, less unrestricted cash. Our restricted cash is principally related to vehicle floor plan debt and is therefore not part of this calculation. Vehicle floor plan debt and finance lease obligations are not included in this measure. We believe that Non-Vehicle Net Debt is useful to investors and analysts as a measure of our financial position. We use Non-Vehicle Net Debt to monitor and compare our financial position from period to period.
A reconciliation of total long-term debt, including current maturities to Non-Vehicle Net Debt is provided below:
As of Jun. 30, 2025 | As of Dec. 31, 2024 | ||
Long-term debt, including current maturities (GAAP) | $ 218.4 | $ 251.1 | |
Add back: unamortized debt discount and issuance costs | 11.4 | 16.3 | |
Principal of long-term debt, including current maturities | 229.8 | 267.4 | |
Less: unrestricted cash | (44.7) | (85.3) | |
Non-Vehicle Net Debt (non-GAAP) | $ 185.1 | $ 182.1 | |
RumbleOn, Inc.
Non-GAAP Measures
(Unaudited)
($ in millions)
Adjusted SG&A
We define Adjusted SG&A as SG&A adjusted to deduct transaction costs, certain litigation expenses not associated with our ongoing operations, management transition costs and other non-recurring costs, as these charges and expenses are not considered a part of our core business operations and are not necessarily an indicator of the ongoing run rate of our SG&A. We use Adjusted SG&A to measure our progress toward achieving our goals. Adjusted SG&A is a non-GAAP financial measure and should not be used as a replacement for SG&A reported in compliance with GAAP. Adjusted SG&A has certain limitations in that it does not represent the total SG&A for the period. Therefore, we think it is important to evaluate Adjusted SG&A along with SG&A and our overall statement of operations.
A reconciliation of SG&A to Adjusted SG&A is below:
Second Quarter | First Half | ||||||
2025 | 2024 | 2025 | 2024 | ||||
SG&A (GAAP) | $ 66.7 | $ 71.4 | $ 127.8 | $ 145.3 | |||
% of Gross Profit | 79.5 % | 79.4 % | 84.6 % | 84.2 % | |||
Adjustments: | |||||||
Lease expense associated with favorable | (0.2) | (0.2) | (0.5) | (0.5) | |||
Other non-recurring costs(1) | (1.6) | (0.4) | (3.8) | (1.3) | |||
Management transition costs | — | — | (1.1) | (0.1) | |||
Adjusted SG&A (non-GAAP) | $ 64.9 | $ 70.8 | $ 122.4 | $ 143.4 | |||
% of Gross Profit | 77.4 % | 78.8 % | 81.0 % | 83.1 % |
(1) Other non-recurring costs, which include one-time expenses, such as costs incurred for litigation not part of our normal, ongoing operations. |
RumbleOn, Inc.
Supplementary Data
(Unaudited)
Key Term Loan Credit Agreement Covenant Compliance Calculations as of June 30, 2025(1)
Consolidated Total Net Leverage Ratio | 4.5x | |
Covenant | Maximum Allowed | 7.0x |
Consolidated Senior Secured Net Leverage Ratio | 4.5x | |
Covenant | Maximum Allowed | 6.75x |
(1) Calculated in accordance with our credit agreement. |
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SOURCE RumbleOn