Mean Green Multi-Purpose Concentrate Named 2025 Better Homes & Gardens Clean House Awards Winner

Rhea-AI Summary

Mean Green, a Rust-Oleum brand, has launched its Refillable Ultra Powered Concentrate nationwide, featuring a patent-pending dual-chamber design for effortless mixing of concentrate and tap water. The product has earned recognition as 'Best Concentrate' in the 2025 Better Homes & Gardens Clean House Awards.

The innovative cleaning system includes three variants: Multi-Purpose Cleaner (removes 100% of grease), Bathroom Cleaner (eliminates 100% of soap scum), and Glass Cleaner (streak-free, ammonia-free). Each refillable bottle equals four traditional 28-ounce bottles of non-concentrated cleaner, reducing plastic waste while maintaining cleaning efficacy.

The products feature plant- and mineral-derived ingredients, are EPA Safer Choice certified, and incorporate recyclable materials, demonstrating Rust-Oleum's commitment to sustainable innovation.

Positive

• Innovative dual-chamber design provides competitive advantage in concentrate market
• Each refillable bottle replaces 4 traditional bottles, reducing packaging costs
• EPA Safer Choice certification adds credibility and market appeal
• Recognition from Better Homes & Gardens awards increases brand visibility

Negative

• None.

• Mean Green Refillable Ultra Powered Concentrate now available nationwide
• Multi-Purpose Cleaner secures top honors in Concentrate category

VERNON HILLS, Ill., March 19, 2025 /PRNewswire/ -- Anyone seeking a balance between powerful cleaning and more gentle ingredients now have a new option to reach for to achieve a clean that satisfies. Now available nationwide, Mean Green Refillable Ultra Powered Concentrate from Rust-Oleum delivers powerful cleaning while reducing plastic waste, setting a new standard for sustainable home cleaning.

Its unique, patent-pending design keeps things effortless—one chamber holds the cleaning concentrate, and the other is for tap water, so users get the perfect mix every time without messy measuring. Each refillable bottle makes the same amount as four traditional 28-ounce bottles of non-concentrated cleaner. It's an innovative product that's simple and saves consumers money.

"Our R&D teams wanted to create more than a cleaner – we needed a complete cleaning system," said Bob McNulty, R&D director at Rust-Oleum. "Mean Green combines uncompromising performance with thoughtful design, giving users a mess-free cleaning solution they can trust to tackle everything from grease to glass."

Award-winning innovation
This fresh take on cleaning is already earning recognition. The innovative line's Multi-Purpose Cleaner was named 'Best Concentrate' in the 'Cleaners' category in the 2025 Clean House Awards from Better Homes & Gardens. The April issue of Better Homes & Gardens, featuring this year's award winners, hits newsstands on March 21, and online on BHG.com here.

Powerful peace of mind
Mean Green's formulas pack a punch with plant- and mineral-derived cleaning ingredients, giving peace of mind that your home is clean. The formulas are certified by the EPA's Safer Choice program, and the bottles includes recyclable materials, further underscoring Rust-Oleum's commitment to exploring sustainable innovations.  

Tried, tested and trusted
From greasy stovetops and bathroom soap scum to streak-free glass, Mean Green features a versatile lineup tailored to one's biggest cleaning tasks:

• Multi-Purpose Cleaner: Removes 100% of grease and grime¹ with a refreshing citrus and green tea scent.
• Bathroom Cleaner: Bleach-free formula removes 100% of soap scum², all while delivering a tropical breeze fragrance.
• Glass Cleaner: Provides a streak-free shine³ without ammonia and delivers a fresh scent.

"Mean Green is the best of both worlds – strong and effective, yet free from harsh chemicals," added McNulty. 

Whether you're revamping your cleaning routine or taking your first step toward eco-efficient products, Mean Green makes it easy. Explore the future of cleaning at www.meangreen.com.

About Rust-Oleum
For more than a century, Rust-Oleum® has been a global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high-performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum®, Stops Rust®, Painter's Touch®, Universal®, EpoxyShield®, Varathane®, Zinsser®, Watco®, MultiSpec®, X-I-M®, Krud Kutter®, RockSolid®, Wipe New®, Testors®, Seal-Krete®, Mean Green®, Modern Masters®, Moldex®, Whink®, Miracle Sealants®, Roto-Rooter®, Concrobium®, and Gator® Finishing Products. Visit rustoleum.com for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, and Instagram.

¹Based on ASTM D4488-A6 on hard, non-porous surfaces after 2 passes
²Based on ASTM D5343 on hard, non-porous surfaces after ~20 cycles
³Based on HCPA DCC-09 on glass panels

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SOURCE Rust-Oleum

FAQ

What makes Mean Green's new concentrate system unique in the cleaning market?

It features a patent-pending dual-chamber design that automatically mixes concentrate with tap water, eliminating measuring and providing perfect mixture ratios every time.

How much plastic waste does Mean Green's refillable concentrate system save?

Each refillable bottle replaces four traditional 28-ounce bottles of non-concentrated cleaner, significantly reducing plastic waste.

What recognition did Mean Green receive in the 2025 Better Homes & Gardens Awards?

Mean Green's Multi-Purpose Cleaner won 'Best Concentrate' in the Cleaners category of the 2025 Better Homes & Gardens Clean House Awards.

What environmental certifications does Mean Green's new concentrate line have?

The products are certified by the EPA's Safer Choice program and use recyclable materials in their packaging.