Red Robin Introduces New Big YUMMM® Deals Value Menu Starting at $9.99
Rhea-AI Summary
Red Robin (NASDAQ: RRGB) is launching the Big YUMMM® Deals value menu nationwide starting Jan. 26, 2026, with more than six entrée options priced from $9.99. Each Big YUMMM meal includes a choice of bottomless side and a bottomless beverage at participating dine-in locations for a limited time. New items include the Cowboy Ranch Double Burger, expanded crispy chicken sandwiches (Buzz Ranch and Bacon Club), and three signature salmon entrées (Grilled, Teriyaki, Santa Fe).
The company also announced all-day drink deals: a $5 Coors Light pint and an $8 House Margarita at participating locations. Terms and location availability apply; alcohol purchases require age 21+.
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News Market Reaction
On the day this news was published, RRGB gained 1.25%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
RRGB was down 4.07% while several peers like STKS (-4.29%) and TWNP (-4.39%) also declined, but others such as THCH (+0.43%) and DENN (0%) were flat-to-up. Mixed moves and no momentum scanner flags point to a stock-specific reaction rather than a clear sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 10 | ATM equity program | Negative | +0.2% | Announced $40M at-the-market equity offering for balance sheet uses. |
| Nov 10 | Q3 earnings update | Positive | +0.2% | Reported improved Adjusted EBITDA despite modest revenue and comp declines. |
| Nov 05 | Leadership changes | Negative | -1.1% | CFO resignation and COO promotion with softer comparable sales outlook. |
| Nov 03 | Holiday value promo | Positive | -6.5% | Launched seasonal value offers and gift-card bonuses for holiday period. |
Recent promotional menu news has sometimes coincided with negative price reactions, while earnings and financing updates have seen modestly positive or mixed responses.
Over the past few months, RRGB balanced operational updates, financing moves, and promotional campaigns. On Nov 10, 2025, it reported Q3 revenue of $265.1M, a net loss of $18.4M, and Adjusted EBITDA of $7.6M, with shares little changed. The same day it launched a $40M ATM equity program to support working capital and debt reduction, again with minimal reaction. Earlier, leadership transitions and preliminary Q3 metrics on Nov 5 saw a modest decline, while a holiday value and gifting promotion on Nov 3 coincided with a sharper selloff.
Market Pulse Summary
This announcement highlights Red Robin’s push to attract cost-conscious diners via the Big YUMMM Deals menu starting at $9.99 and all-day drink specials at $5 and $8. In recent quarters, the company reported a net loss but stronger Adjusted EBITDA and has leaned on promotional strategies to drive traffic. Investors may focus on how these offers affect mix, margins, and guest counts relative to past seasonal value campaigns and the broader restaurant backdrop.
AI-generated analysis. Not financial advice.
Along with expanded value menu, Red Robin expands menu offerings and adds everyday drink deals, available Jan. 26
Designed for anyone who wants to ditch the drive-thru bag but keep their budget in check, the Big YUMMM Deals menu brings big flavor and satisfying portions at a great value. The line-up features a variety of budget-friendly meals made with quality ingredients to satisfy every craving. Guests can choose from favorites like Red Robin's hand-breaded Classic Crispy Chicken Sandwich and new Cowboy Ranch Double Burger. Every Big YUMMM Deals meal comes with a choice of standard bottomless side – like Red Robin's iconic steak fries – and a bottomless beverage*. To see all the Big YUMMM Deals, visit RedRobin.com/new-items.
To give fans even more bang for their buck, Red Robin is introducing new drink specials available all day, every day. Whether pairing them with a Big YUMMM Deals meal or a fan-favorite burger or entrée, guests can enjoy a cold, crisp
"Guests no longer want to compromise their dining experience just to have a cheap meal," said Dave Pace, CEO and President of Red Robin. "With Red Robin's expanded Big YUMMM Deals menu starting at
The new menu offerings don't stop at burgers, Red Robin is also expanding its popular hand-breaded crispy chicken sandwich lineup. Two new flavor-forward options join the Classic Crispy and Mike's Hot Honey ® Crispy Chicken Sandwiches, including the Buzz Ranch Crispy Chicken Sandwich featuring Frank's RedHot® Buffalo-style Buzz Sauce, ranch and pickles, and Bacon Club Crispy Chicken Sandwich featuring smoky bacon, ranch, lettuce and tomato, each served on a brioche bun with a choice of bottomless side.
For guests craving something fresh and flavorful beyond the bun, Red Robin is also introducing three new protein-packed signature salmon entrées, including Grilled, Teriyaki and ancho-marinated Santa Fe, each served with steamed broccoli and choice of a bottomless side.
To learn more about Red Robin's new menu items and find a location near you, visit RedRobin.com.
*Available for dine-in only at participating locations for a limited time. Offer not valid for to-go or delivery. Additional fees apply to burger, wrap or sandwich add-ons. Additional fees apply to premium side upgrades and all non-alcoholic or alcoholic beverage upgrades. Donatos Pizza available only at select locations. Full terms and conditions at redrobin.com/the-big-yummm.
**Available at participating locations, dine-in only. Must be 21 years or older to purchase or drink alcohol.
About Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), is a casual dining restaurant chain founded in 1969 that operates through its wholly owned subsidiary, Red Robin International, Inc., and under the trade name, Red Robin Gourmet Burgers and Brews. We believe nothing brings people together like burgers and fun around our table, and no one makes moments of connection over craveable food more memorable than Red Robin. We serve a variety of burgers and mainstream favorites to Guests of all ages in a casual, playful atmosphere. In addition to our many burger offerings, Red Robin serves a wide array of salads, appetizers, entrees, desserts, signature beverages and Donatos Pizza at select locations. It's easy to enjoy Red Robin anywhere with online ordering available for to-go, delivery and catering. Sign up for the royal treatment by joining Red Robin Royalty® today and enjoy Bottomless perks and delicious rewards across nearly 500 Red Robin locations in
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SOURCE Red Robin Gourmet Burgers, Inc.
FAQ
When does Red Robin's Big YUMMM Deals menu (RRGB) start and where is it available?
What items and price points are on Red Robin's Big YUMMM Deals menu (RRGB)?
Do Big YUMMM Deals at Red Robin include sides and drinks (RRGB)?
What are the new Red Robin drink specials and are they available all day (RRGB)?
Are Red Robin's Big YUMMM Deals and drink offers valid for delivery or takeout (RRGB)?
Are there age or extra-fee restrictions on Red Robin's new menu deals (RRGB)?
