ENHANCED NAMES RUMBLE PREMIER PARTNER AND OFFICIAL DISTRIBUTION CHANNEL OF THE ENHANCED GAMES IN CONTENT AGREEMENT

Rhea-AI Impact

(Moderate)

Rhea-AI Sentiment

(Positive)

Rhea-AI Summary

Rumble (NASDAQ:RUM) has been named a premier partner and official distribution channel for the inaugural Enhanced Games, a new elite sports competition created by Enhanced (NYSE:ENHA).

Rumble will livestream the Games from Las Vegas on Sunday, May 24 at 6:30pm EST/3:30pm PST and gains content distribution rights for future Enhanced events. The agreement also uses the Rumble Advertising Center to promote Enhanced’s Live Enhanced consumer platform, which offers supervised enhancement products. Enhanced believes targeted campaigns on Rumble can lower customer acquisition costs and improve metrics such as average order value and subscription duration.

AI-generated analysis. Not financial advice.

Positive

Rumble named official distribution partner for inaugural Enhanced Games
Livestream rights for May 24 Las Vegas Enhanced Games event
Content distribution rights for future Enhanced-produced events on Rumble
Partnership taps Rumble audience of over 50 million users
Advertising deal utilizes Rumble Advertising Center for Live Enhanced marketing

Negative

None.

Key Figures

Rumble audience: more than 50 million users Broadcast time: 6:30pm EST / 3:30pm PST

2 metrics

Rumble audience more than 50 million users Platform reach referenced for Enhanced Games distribution

Broadcast time 6:30pm EST / 3:30pm PST Start of opening events for inaugural Enhanced Games on Rumble

Market Reality Check

Price: $7.21 Vol: Volume 4,408,035 is about...

normal vol

$7.21 Last Close

Volume Volume 4,408,035 is about 1.25x the 20-day average of 3,521,126, indicating elevated trading interest ahead of this news. normal

Technical Price at $8.17 is trading above the 200-day MA at $6.65, while still 25.66% below the 52-week high.

Peers on Argus

RUM was down 1.8% while key peers like YELP (-7.58%), UPWK (-3.69%), WB (-2.57%)...

1 Down

RUM was down 1.8% while key peers like YELP (-7.58%), UPWK (-3.69%), WB (-2.57%), IAC (-2.34%), and GENI (-1.89%) also traded lower. Momentum data flagged only WBTN at -6.30%, so the move appeared more stock-specific than part of a broad sector rotation.

Historical Context

5 past events · Latest: May 13 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
May 13	Exchange offer update	Neutral	-1.8%	Announced initial results of Northern Data exchange offer with 81.3% secured.
May 05	Regulatory approvals	Neutral	+3.0%	Received all regulatory approvals for Northern Data business combination.
May 04	Earnings timing	Neutral	+3.0%	Announced date and time for Q1 2026 earnings release and call.
Apr 20	Cloud product launch	Neutral	-6.7%	Launched OpenClaw Starter package on Rumble Cloud with AI agent tools.
Apr 13	Exchange offer launch	Neutral	+3.8%	Launched exchange offer to acquire all Northern Data shares in share deal.

Pattern Detected

Recent news has produced mixed reactions: some corporate and AI/cloud updates saw gains, while product and infrastructure launches sometimes coincided with notable selloffs.

Recent Company History

Over the last month, Rumble has focused on its Northern Data exchange offer and broader platform build-out. On April 13, it launched the exchange offer to create an integrated video, cloud and AI platform, followed by a detailed prospectus and communications through multiple 425 filings. Regulatory approvals and offer progress updates on May 5 and May 13 highlighted growing acceptance levels. A separate cloud product launch on April 20 drew a negative price reaction. Today’s Enhanced Games distribution agreement fits into this content and platform expansion theme.

Market Pulse Summary

This announcement highlights Rumble’s role as premier partner and official distribution channel for ...

Analysis

This announcement highlights Rumble’s role as premier partner and official distribution channel for the inaugural Enhanced Games, leveraging an audience of over 50 million users. The agreement extends to future events and includes targeted marketing for Enhanced’s Live Enhanced consumer platform via the Rumble Advertising Center. In context with recent expansion into cloud, AI, and the Northern Data combination, this deal adds another content vertical. Execution, viewership metrics, and monetization of this partnership remain key data points to watch.

Key Terms

customer acquisition cost (CAC), average order value (AOV), subscription, peptides, +1 more

5 terms

customer acquisition cost (CAC) financial

"ability to lower customer acquisition cost (CAC) and improve other metrics"

Customer acquisition cost (CAC) is the average amount a company spends to gain a single new customer, calculated by dividing total sales and marketing expenses by the number of new customers acquired. Investors care because CAC shows how efficiently a business grows: like the fuel needed to drive a car, lower CAC means the company can expand profitably, while high CAC can erode margins or require unsustainably large spending to scale.

average order value (AOV) financial

"improve other metrics such as average order value (AOV) and subscription"

Average order value (AOV) measures the typical amount of money a customer spends each time they place an order, calculated by dividing total sales by number of orders over a period. Investors use AOV to judge how effectively a company turns visits into larger purchases—like checking the average sale per shopping trip—which helps predict revenue growth, pricing power, customer spending trends, and the efficiency of marketing and promotions.

subscription financial

"metrics such as average order value (AOV) and subscription duration"

A subscription is a recurring arrangement where a person pays regularly—such as monthly or annually—to access a product or service. Think of it like a magazine or gym membership: you pay consistently to keep enjoying the benefits. For investors, subscriptions generate steady income streams for companies, making them an important factor to consider in assessing a business’s financial health.

peptides medical

"enhancement products, ranging from supplements to prescription protocols and peptides."

Peptides are short chains of amino acids—the building blocks of proteins—that act like tiny messengers or tools in the body to trigger or block biological processes. Investors care because peptides are used as medicines, diagnostics, and research tools with potential for targeted treatments, often faster and cheaper to develop than large proteins; their commercial value depends on clinical results, manufacturing scalability, patent protection and regulatory approval.

AI-generated analysis. Not financial advice.

05/15/2026 - 08:00 AM

Partnership to Extend Beyond the Games to Include New Content Development & Distribution on the Rumble Video Sharing Platform

NEW YORK, May 15, 2026 /PRNewswire/ -- Enhanced, (NYSE: ENHA) the elite sports competition and consumer products company, today announced a content and distribution partnership with Rumble (NASDAQ: RUM) the Freedom-First Technology Platform. Under the terms of the agreement, Rumble becomes an official distribution partner of the inaugural Enhanced Games, which will be broadcast live from a purpose-built arena in Las Vegas on Sunday, May 24^th. Rumble will begin streaming opening events at 6:30pm EST/3:30pm PST) on Rumble.com. In addition to the Games distribution, the agreement provides Rumble with content distribution rights for future Enhanced produced events.

"The Enhanced Games represent one of sports newest and most talked about properties that is accessible to emerging brands and progressive media platforms in ways other professional sports properties are not," said Maximilian Martin, CEO of Enhanced. "We're excited to work with Rumble. This partnership is a proof-point that our model is resonating with sports fans but more importantly attracting meaningful partnership opportunities and revenue for the company."

"Rumble was built on a vision to provide a platform for cutting-edge content and entrepreneurial voices," said Chris Pavlovski, Founder and CEO of Rumble. "Alternative sports, such as the Enhanced Games, are perfect partners for Rumble's freedom-first vision. Our audience of more than 50 million users is prime for this bold new vision of sports that is authentic, unfiltered, and high-stakes."

Leveraging Rumble's Audience to Build Awareness for Live Enhanced Consumer Platform

Enhanced is building a multi-platform distribution strategy designed to bring the Games to a wide range of audiences while also driving awareness, that performance enhancements can be safely utilized under the right medical and clinical supervision. Through its Live Enhanced platform, the company provides consumers access to safe and supervised enhancement products, ranging from supplements to prescription protocols and peptides. To propel awareness of the Live Enhanced platform, the company has entered into the agreement with Rumble to market the platform and grow its consumer base leveraging the Rumble Advertising Center (RAC), an in-house advertising marketplace. Following a strategic audience analysis of Rumble, Enhanced believes in its ability to lower customer acquisition cost (CAC) and improve other metrics such as average order value (AOV) and subscription duration using a very targeted and differentiated marketing strategy on the Rumble platform.

Watch the Enhanced Games live on Rumble Sunday, May 24^th at 6:30pm EST/3:30pm PST at www.rumble.com

About Rumble

Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.

About Enhanced Group, Inc.

Enhanced Group, Inc. (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Live Enhanced platform provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category. For more information about mission of Enhanced please visit www.enhanced.com

About The Enhanced Games

The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.

Forward-Looking Statements

This communication only speaks at the date hereof and may contain, and related discussions contain, "forward-looking statements" within the meaning of U.S. federal securities laws. These statements include descriptions regarding the intent, belief, estimates, assumptions or current expectations of Enhanced or its officers with respect to the consolidated results of operations and financial condition, future events and plans of Enhanced. These forward-looking statements may be identified by a reference to a future period or using forward-looking terminology. Forward-looking statements are typically identified by words such as "expect", "believe", "foresee", "anticipate", "intend", "estimate", "goal", "strategy", "plan", "target" and "project" or conditional verbs such as "will", "may", "should", "could", or "would" or the negative of these terms, although not all forward-looking statements contain these words. Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs, estimates and projections, and various assumptions, many of which are inherently uncertain and beyond Enhanced's control. Such expectations, beliefs, estimates and projections are expressed in good faith, and management believes there is a reasonable basis for them. However, there can be no assurance that management's expectations, beliefs, estimates and projections will be achieved, and actual results may differ materially from what is expressed in or indicated by the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction, or a definitive statement of fact or probability. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to: the outcome of any legal proceedings that may be brought against Enhanced following the announcement of the consummation of the transactions described herein; the inability to complete the transactions described herein; the failure to obtain required regulatory or shareholder approvals; the valuation of Enhanced in connection with the business combination, which was determined through negotiations among affiliated parties and may not represent a market-based valuation; Enhanced's unproven business model, limited operating history, and minimal revenue to date; the success of the inaugural 2026 Enhanced Games and subsequent events; audience, sponsor and media demand for performance-enhanced competition and related products; the availability of financing and proceeds from the private placement financing described herein; public, medical, regulatory, and ethical scrutiny of performance-enhancement substances and telehealth practices; the evolution of applicable sports, health, and data-privacy regulations; competition from established sports organizations and entertainment providers; insurance coverage limitations and increased operating costs; dependence on key management and medical personnel; exposure to litigation, antitrust or regulatory actions; risks related to market volatility, redemptions and the consummation of the business combination; Enhanced's ability to develop and, expand its information technology and financial infrastructure; Enhanced's intellectual property position, including the ability to maintain and protect intellectual property; the need to hire additional personnel and ability to attract and retain such personnel; the ability to recruit and retain athletes, coaches and partners; its ability to obtain additional capital and establish, grow and maintain cash flow or obtain additional and adequate financing; the effects of any future indebtedness on Enhanced's liquidity and its ability to operate the business; its expectations concerning relationships with third parties and partners; the impact of laws and regulations and its ability to comply with such laws and regulations including laws and regulations relating to consumer protection, advertising, tax, data privacy, and anti-corruption; any changes in certain rules and practices of U.S. and Non-U.S. entities, including U.S.A. Swimming, U.S.A. Track & Field, U.S.A Weightlifting, World Anti-Doping Agency, World Aquatics, World Athletics, the International Weightlifting Federation and other sport governing bodies; its expectations regarding the period during which Enhanced will qualify as an emerging growth company under the JOBS Act; the increased expenses associated with being a public company; and Enhanced's anticipated use of its existing resources and proceeds from the transactions described herein. There may be other risks not presently known to us or that we presently believe are not material that could also cause actual results to differ materially. Analysis and opinions contained in this communication may be based on assumptions that, if altered, can change the analysis or opinions expressed. In light of the significant uncertainties inherent in the forward-looking statements included in this communication, the inclusion of such forward-looking statements should not be regarded as a representation by us or any other person that the objectives and plans set forth in this communication will be achieved, and you are cautioned not to place substantial weight or undue reliance on these forward-looking statements. These forward-looking statements speak only as of the date they are made and Enhanced disclaims any obligation, except as required by law, to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.

References throughout this communication to websites and reports are provided for convenience only, and the content on the referenced websites or in the referenced reports is not incorporated by reference into this communication. Enhanced assumes no liability for any third-party content contained on the referenced websites or in the referenced reports.

Investor Contact
Asia Gilbert
Head of Investor Relations
investors@enhanced.com

Media Contact
Chris Jones
Chief Communications Officer, Enhanced Games
media@enhanced.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/enhanced-names-rumble-premier-partner-and-official-distribution-channel-of-the-enhanced-games-in-content-agreement-302773254.html

SOURCE Enhanced

FAQ

What partnership did Rumble (NASDAQ:RUM) announce with Enhanced Games in May 2026?

Rumble announced a content and distribution partnership making it an official distribution partner of the inaugural Enhanced Games. According to Enhanced, Rumble will livestream the Las Vegas event and receive distribution rights for future Enhanced-produced sports content on its video platform.

When and where can viewers watch the inaugural Enhanced Games on Rumble (RUM)?

Viewers can watch the inaugural Enhanced Games live on Rumble.com on Sunday, May 24 at 6:30pm EST/3:30pm PST. According to Enhanced, the event will be broadcast from a purpose-built arena in Las Vegas via Rumble’s video sharing platform.

How does the Enhanced Games content deal benefit Rumble (RUM) investors?

The partnership adds a new alternative sports property to Rumble’s content lineup, potentially increasing engagement. According to Rumble, its more than 50 million users will gain access to live and future Enhanced events, supporting platform growth and advertising opportunities.

Does Rumble’s agreement include future content beyond the first Enhanced Games?

Yes, the agreement grants Rumble content distribution rights for future events produced by Enhanced. According to Enhanced, this extends the relationship beyond the inaugural Games, creating an ongoing pipeline of alternative sports content for Rumble’s video sharing platform.

How will Enhanced use the Rumble Advertising Center as part of this deal?

Enhanced plans to use the Rumble Advertising Center to market its Live Enhanced consumer platform. According to Enhanced, targeted campaigns on Rumble are expected to lower customer acquisition cost and improve average order value and subscription duration metrics.

What is Enhanced’s Live Enhanced platform and how is Rumble involved?

Live Enhanced is Enhanced’s consumer platform offering supervised enhancement products, including supplements, prescriptions, and peptides. According to Enhanced, Rumble will help market this platform through its in-house advertising marketplace, aiming to grow Live Enhanced’s customer base via targeted campaigns.