Rumble Announces Initial Results of Exchange Offer for Northern Data
Rhea-AI Summary
Rumble (NASDAQ:RUM) reported initial results of its exchange offer for Northern Data, securing approximately 81.3% of outstanding shares, including committed shares. 5,708,665 shares were tendered by May 9, 2026.
An additional acceptance period runs from May 15 to June 1, 2026. The unchanged, “best and final” exchange ratio is 2.0281 Rumble Class A shares per Northern Data share. All regulatory approvals are received, closing is targeted for mid-June 2026, followed by a delisting of Northern Data shares, which is expected to reduce liquidity and price transparency for remaining holders.
Positive
- Rumble has secured approximately 81.3% of Northern Data shares
- Exchange ratio set at 2.0281 Rumble Class A shares per Northern Data share
- All required regulatory approvals for the exchange offer have been received
- Offer is not conditioned on a minimum tender threshold
- Northern Data boards unanimously recommend shareholders accept the exchange offer
- Closing expected in mid-June 2026, providing a clear transaction timeline
Negative
- Northern Data shares are expected to be delisted after closing
- Delisting likely to cause significant reduction in liquidity and price transparency
- Non-tendering Northern Data shareholders may face difficulty selling their shares post-delisting
News Market Reaction – RUM
In the May 14 session, RUM declined 1.80%, reflecting a mild negative market reaction. Argus tracked a trough of -10.4% from its starting point during tracking. Our momentum scanner triggered 26 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 05 | Regulatory approvals | Positive | +3.0% | Final regulatory clearance and ~77% of Northern Data shares secured. |
| May 04 | Earnings timing | Neutral | +3.0% | Announcement of Q1 2026 earnings release and conference call schedule. |
| Apr 20 | Product launch | Positive | -6.7% | Launch of OpenClaw Starter package on Rumble Cloud for AI agents. |
| Apr 13 | Exchange offer launch | Positive | +3.8% | Initiation of exchange offer to acquire all Northern Data shares. |
| Mar 26 | CFO transition | Positive | -5.6% | New CFO with AI and cloud experience to support Northern Data deal. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
News tied to the Northern Data combination has generally seen positive price alignment, while product and executive updates have sometimes produced negative or divergent reactions.
Over the last few months, Rumble has focused on building a combined video, cloud, and AI platform anchored by Northern Data. Key milestones included launching the exchange offer on Apr 13, 2026, securing regulatory approvals and roughly 77% of Northern Data shares by May 5, 2026, and now increasing secured ownership to about 81.3%. Alongside this, Rumble announced a CFO transition effective Mar 31, 2026 and launched OpenClaw on Rumble Cloud on Apr 20, 2026, underscoring its broader AI and cloud ambitions.
Key Terms
exchange offer financial
tender offer financial
delisting regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
5,708,665 Shares Tendered Within the Initial Acceptance Period, bringing Total Secured Shares to approximately
Additional Acceptance Period Commences on May 15, 2026 and Ends on June 1, 2026 – Last Chance for Northern Data Shareholders to Participate in the Exchange Offer Ahead of the Delisting of Northern Data Shares
Best and Final Offer with Exchange Ratio of 2.0281 Shares of Rumble Class A Common Stock in Exchange for Each Northern Data Share Remains Unchanged
Northern Data’s Management Board and Supervisory Board Unanimously Recommend Acceptance of the Offer
Closing Expected in mid-June 2026 with Delisting of Northern Data Shares to be Effected Promptly Afterwards
Longboat Key, FL, May 13, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ: RUM) (“Rumble”), the Freedom-First technology platform, today announced the results of the initial acceptance period for its exchange offer to acquire all outstanding shares of Northern Data AG (“Northern Data”). A total of 5,708,665 shares were tendered within the initial acceptance period that ended on May 9, 2026. Including shares committed under transaction support agreements, Rumble has now secured approximately
As previously announced, the remaining Northern Data shareholders will have a final opportunity to accept the exchange offer during a limited additional acceptance period, which will commence on May 15, 2026 and end on June 1, 2026, at 06:01 hrs (local time in Frankfurt am Main, Germany) / 00:01 hrs (local time in New York). The exchange offer can no longer be accepted after expiry of the additional acceptance period.
Each Northern Data shareholder that validly tenders into the exchange offer receives, subject to satisfaction or waiver of the remaining offer conditions, 2.0281 newly issued shares of Rumble Class A common stock in exchange for each Northern Data share at closing (with customary settlement mechanisms for fractional shares). This is Rumble’s best and final offer, and it will not be increased. All regulatory approvals have been received, and the offer is not conditioned upon a minimum tender threshold.
The exchange offer provides Northern Data shareholders with an opportunity to become stockholders directly in Rumble and thereby participate in the combined company’s drive towards becoming a leading, independent force in AI computation, cloud infrastructure, and digital video innovation. Together, the combined company would form the foundation of a fully integrated, independent AI and cloud platform with the scale, technology, and balance sheet strength to compete globally. Northern Data’s Management Board and Supervisory Board unanimously recommend that shareholders accept the offer.
The closing of the exchange offer is expected in mid-June 2026, subject to satisfaction or waiver of the remaining offer conditions. The Management Board of Northern Data will terminate the inclusion of the Northern Data shares in trading on the open market promptly following the closing of the tender offer. A separate delisting offer will not be required. Northern Data shareholders who do not tender their shares will continue to hold shares of Northern Data following closing, and should be aware that the delisting will likely result in a significant reduction in liquidity and price transparency for Northern Data shares, and they may not be able to sell their shares as a result. Rumble will not enter into a domination and/or a profit and loss transfer agreement for a period of at least three years after closing.
Additional information can be found at www.rumble-offer.com.
About Rumble Inc.
Rumble is a high-growth neutral video platform and cloud services provider. Rumble’s platform products include Rumble Video, a free and subscription-based video sharing and livestreaming platform; Rumble Studio, a multi-platform livestreaming and monetization service for creators; Rumble Advertising Center (RAC), an in-house advertising marketplace; Rumble Wallet, a non-custodial crypto wallet integrated into the platform; and Rumble Cloud, an infrastructure-as-a-service offering comprising compute, storage, security, and networking solutions. Rumble was founded in 2013 and is headquartered in Longboat Key, Florida.
About Northern Data Group
Northern Data AG (ETR: NB2) is a leading provider of full-stack AI and High-Performance Computing (HPC) solutions, leveraging a network of high-density, liquid-cooled, GPU-based technology to enable the world’s most innovative companies. Northern Data has one of the largest GPU clusters for HPC in Europe through its Taiga Cloud business, while its Ardent Data Centers business has approximately 250MW of power deployed or coming online across ten global data centers by 2027. Northern Data enjoys access to cutting-edge chips and hardware for maximum performance and efficiency. To learn more, please visit northerndata.de.
Important Information for Investors and Stockholders
This press release does not constitute an offer to sell or exchange, or the solicitation of an offer to buy or exchange, any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, sale or exchange would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offer of securities shall be commenced except by means of a prospectus meeting the requirements of the Securities Act of 1933, as amended (the “Securities Act”) and/or a prospectus pursuant to the Regulation (EU) 2017/1129, as amended (the “EU Prospectus Regulation”).
The tender offer referenced in this press release (the “Offer”) is only being made pursuant to (i) the Registration Statement on Form S-4 and related information statement and other relevant documents filed by Rumble with the Securities and Exchange Commission (“SEC”), which has been declared effective, (ii) a securities prospectus in accordance with the EU Prospectus Regulation (the “EU Prospectus”) filed by Rumble with and approved by the German Federal Financial Supervisory Authority (Bundesanstalt für Finanzdienstleistungsaufsicht, “BaFin”) and (iii) a separate offer document (the “Offer Document”) which contains the terms and conditions of the Offer in detail as well as other information regarding the Offer. BaFin’s approval only confirms that the EU Prospectus meets the standards of completeness, comprehensibility and consistency required by law and shall not be considered as an endorsement of the Offer or Rumble’s stock. The Offer Document is not subject to review or registration proceedings of any securities regulator neither in nor outside the Federal Republic of Germany, and the Offer Document has not been approved or recommended by any such securities regulator, including the SEC or BaFin. Before making any voting or investment decision, investors and security holders of Northern Data are strongly advised to read (i) the Registration Statement and related information statement and all other relevant documents filed or that will be filed with the SEC, (ii) the EU Prospectus and (iii) the Offer Document in connection with the Offer, as they contain important information about the transaction. Holders of Northern Data shares will need to make their own decision whether to tender shares in the Offer. Investors and security holders of Northern Data may obtain free copies of (i) the Registration Statement and related information statement and all other relevant documents filed or that will be filed with the SEC by Rumble through the website maintained by the SEC at www.sec.gov, (ii) the EU Prospectus and the Offer Document through the website relating to the Offer (www.rumble-offer.com).
Neither the SEC, any U.S. state securities commission nor the BaFin has approved, disapproved or passed any comment upon the adequacy, accuracy or completeness of the disclosure in this press release. Any representation to the contrary is a criminal offense in the United States.
Rumble reserves the right to acquire further Northern Data shares in a manner other than in the context of the Offer on or off the stock exchange and/or enter into corresponding acquisition agreements during the offer period, in each case in accordance with applicable law. Any information about such purchases that is made public in Germany will also be made publicly available in the United States on a comparable basis, including by press release and/or by filing a Form 8-K with the SEC. Rumble is not obliged to adjust the offer consideration as a result of such acquisitions. There will also be no increase of the offer consideration for any other reason.
Cautionary Note Regarding Forward-Looking Statements
Certain statements in this press release constitute “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Statements contained in this press release that are not historical facts are forward-looking statements and include, for example, results of operations, financial condition and cash flows (including revenues, operating expenses, and net income (loss)); our ability to meet working capital needs and cash requirements over the next 12 months; and our expectations regarding future results and certain key performance indicators. Certain of these forward-looking statements can be identified by using words such as “anticipates,” “believes,” “intends,” “estimates,” “targets,” “expects,” “endeavors,” “forecasts,” “could,” “will,” “may,” “future,” “likely,” “on track to deliver,” “continues to,” “looks forward to,” “is primed to,” “plans,” “projects,” “assumes,” “should” or other similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties, and our actual results could differ materially from future results expressed or implied in these forward-looking statements. The forward-looking statements included in this press release are based on our current beliefs and expectations of our management as of the date of this press release. These statements are not guarantees or indicative of future performance. Important assumptions and other important factors that could cause actual results to differ materially from those forward-looking statements include risks related to the pending Northern Data business combination, including our ability to successfully complete the transaction, and, if completed, the success of the business following the transaction; the ability to successfully integrate Rumble's and Northern Data's businesses; the risk that the conditions to closing of the transaction are not satisfied in a timely manner or at all; risks related to disruption of management time from ongoing business operations due to the transaction; the risk that the transaction can negatively impact the ability of Rumble and Northern Data to retain customers, retain or hire key personnel, maintain relationships with their respective suppliers and customers, and on their operating results and businesses generally; the risk that the combined business may be unable to achieve expected synergies or that it may take longer or be more costly than expected to achieve those synergies; the risk of fluctuations in revenue due to lengthy sales and approval process required by major and other service providers for new products; the risk posed by potential breaches of information systems and cyber-attacks; the risks that Rumble, Northern Data or the post combination company may not be able to effectively compete, including through product improvements and development; the risk that Rumble, Northern Data or the post-combination company may not be able to meet surging AI compute demand by establishing business relationships with hyperscalers; the risk that the cloud, video, and content delivery network capabilities of Rumble, Northern Data or the post-combination company may not be sufficient to attract and continue to attract interest from system integrators and content creators and to create powerful funnel partnership opportunities for the combined platform; the risk that Rumble, Northern Data or the post combination company may not be able to accelerate delivery of next-generation cloud solutions and AI applications; our ability to grow and manage future growth profitably over time, maintain relationships with customers, compete within our industry and retain key employees; weakened global economic conditions may affect our business and operating results; our limited operating history makes it difficult to evaluate our business and prospects; we may not grow or maintain our active user base, and may not be able to achieve or maintain profitability; we may fail to maintain adequate operational and financial resources; we may be unsuccessful in attracting new users to our mobile and connected TV offerings; our traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that we do not control; our business depends on continued and unimpeded access to our content and services on the internet and if we or those who engage with our content experience disruptions in internet service, or if internet service providers are able to block, degrade or charge for access to our content and services, we could incur additional expenses and the loss of traffic and advertisers; we face significant market competition, and if we are unable to compete effectively with our competitors for traffic and advertising spend, our business and operating results could be harmed; we rely on data from third parties to calculate certain of our performance metrics and real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; changes to our existing content and services could fail to attract traffic and advertisers or fail to generate revenue; we derive the majority of our revenue from advertising and the failure to attract new advertisers, the loss of existing advertisers, or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets may adversely affect our business and operating results; we depend on third-party vendors, including internet service providers, advertising networks, and data centers, to provide core services; new technologies have been developed that are able to block certain online advertisements or impair our ability to deliver advertising, which could harm our operating results; we have offered and intend to continue to offer incentives, including economic incentives, to content creators to join our platform, and these arrangements may involve fixed payment obligations that are not contingent on actual revenue or performance metrics generated by the applicable content creator but rather are based on our modeled financial projections for that creator, which if not satisfied may adversely impact our financial performance, results of operations and liquidity; changes in tax rates, changes in tax treatment of companies engaged in e-commerce, the adoption of new U.S. or international tax legislation, or exposure to additional tax liabilities may adversely impact our financial results; compliance obligations imposed by new privacy laws, laws regulating online video sharing platforms, other online platforms and online speech in certain jurisdictions in which we operate, or industry practices may adversely affect our business, financial performance, and operating results; we may become subject to newly enacted laws and regulations that restrict or moderate content on the internet; we are exposed to significant regulatory, operational, compliance, privacy, and legal risks related to age restriction or verification requirements and children's online safety laws contemplated or enacted in various U.S. states and foreign jurisdictions; paid endorsements by our content creators may expose us to regulatory risk, liability, and compliance costs, and, as a result, may adversely affect our business, financial condition and results of operations; we have incurred and will incur significantly increased expenses and administrative burdens as a public company, which could have an adverse effect on our business, financial condition, and results of operations; and those additional risks, uncertainties and factors described in more detail in Northern Data's annual and interim financial reports made publicly available and under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2025, and in our other filings with the SEC. We do not intend, and, except as required by law, we undertake no obligation to update any of our forward-looking statements after the issuance of this press release to reflect any future events or circumstances. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.
For investor relations and US-based media inquiries, please contact:
Shannon Devine
MZ Group, MZ North America
+1 203-741-8811
investors@rumble.com
For German-based media inquiries, please contact:
Thomas Krammer
FTI Consulting
+49 170 2827 848
rumble@fticonsulting.com
