OMNICOM MEDIA WAS AWARDED $3.3 BILLION IN NEW BILLINGS IN H1 2026, MORE THAN ANY OTHER GLOBAL MEDIA GROUP
COMvergence’s H1 2026 barometer highlights Omnicom Media’s leading new billings, strong agency rankings, and above-industry client retention.
Rhea-AI Summary
Omnicom Media (OMC) secured $3.3 billion in new billings in H1 2026, the highest volume among the five global media management groups tracked by COMvergence.
Total New Business, defined as wins minus losses including retentions, reached $3.15 billion, placing Omnicom Media in a near tie for the top global media group ranking. Agency-level momentum was broad, with PHD, Hearts United and OMD all in the global top five for total new business, and PHD, Hearts United and Initiative taking the top three spots for net new business. Hearts United retained 69% of its H1 business, compared with a 28% overall industry retention rate, and the group reported a long roster of new global and regional client wins and key relationship retentions.
Positive
- $3.3 billion in new billings in H1 2026, highest among five global media groups
- H1 2026 Total New Business of $3.15 billion (wins minus losses including retentions)
- Three agencies (PHD, Hearts United, OMD) in global top five for total new business
- PHD, Hearts United and Initiative ranked global top three for net new business
- Hearts United retained 69% of H1 business vs 28% overall industry retention rate
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
PHD ranked #1 globally, joined by Hearts United and OMD in top five for total new business, while PHD, Hearts United and Initiative sweep the top three for net new business in H1 2026
Looking at Total New Business performance (defined by COMvergence as wins minus losses, including retentions) this translated to
Omnicom Media's H1 results come as marketers continue to rigorously evaluate agency partners for their ability to bring together data, analytics, AI, technology, and transformation to drive measurable business growth.
"There's a lot of noise in the industry about what marketers are looking for from their agencies - our view is that clients are far more rigorous than that conversation sometimes suggests. They are actively stress-testing capabilities - across data and analytics, AI, technology, and transformation - and looking hard at who can actually bring them together to drive growth," said Omnicom Media CEO Florian Adamski. "Our leading new-business volume in the first half of 2026 is powerful validation of what we've built at Omnicom Media. By combining intelligence at scale, trusted identity solutions, and unmatched commercial signal strength, we've created a connected growth ecosystem that few can replicate. It gives our agencies a distinct ability to understand consumers, identify growth opportunities and turn intelligence into action at scale. When sophisticated marketers put the market's competing propositions to the test, the results speak for themselves."
An OM sweep across the agency rankings
The group-level performance was powered by broad-based momentum across Omnicom Media's agency portfolio, as three of its agencies – PHD, Hearts United and OMD – claimed three of the top five spots on the global total new business ranking, including the #1 spot for PHD.
Omnicom Media's performance was even stronger when measured by net new business, with PHD, Hearts United and Initiative taking the top three positions globally.
PHD's #1 global ranking for both total and net new business was fueled by a streak of wins that included Adidas, Roku, SkyShowtime and Xiaomi.
Hearts United, Omnicom Media's newest agency, ranked among the global top five for total new business and #2 for net new business, driven by wins including Royal Caribbean International and Major League Soccer. The agency also retained
Initiative ranked #3 globally for net new business, with IBM among its major wins.
For PHD, the results provide a tangible demonstration of its Outthink, Outpace, Outgrow philosophy.
"Outthink, Outpace, Outgrow is not a positioning line for PHD. It is how we approach growth," said Christian Flouch, Global Brand President, PHD. "We outthink by seeing the opportunity differently, challenging assumptions and turning intelligence into momentum. We outpace by connecting the right capabilities, removing friction, and moving with clarity and confidence. And we outgrow by connecting the work to measurable outcomes, demonstrating value, and identifying what comes next. The H1 results show what happens when that mindset is applied consistently to the challenges clients are facing."
A robust roster of wins and retentions
Omnicom Media's first-half performance was driven by a combination of major global wins and broad-based regional momentum across its agency portfolio.
Global wins included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International.
Regional wins included Major League Soccer, NinjaTrader, PushCare, Raymour & Flanigan, Roku and Subway in the
The group also retained a significant portfolio of major global and regional relationships, including Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm.
The COMvergence results reflect the momentum Omnicom Media has built following Omnicom's acquisition of IPG, as the group continues to connect media expertise with capabilities across identity, data, AI, commerce, and technology.
"Growth is ultimately the measure that matters," Adamski added. "The breadth of these results, across new relationships, competitive wins and retained clients, shows that marketers are choosing partners based on what they can do for their businesses. That is the opportunity Omnicom Media was built to deliver."
CONTACT: isabelle.gauvry@omc.com
ABOUT OMNICOM MEDIA
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage
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SOURCE Omnicom Media Group
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What does COMvergence mean by Total New Business for Omnicom Media?
COMvergence defines Total New Business as wins minus losses, including retentions. On this basis, Omnicom Media recorded $3.15 billion in H1 2026, placing it in a photo finish for the top slot in the global media group ranking.
Which major global clients contributed to Omnicom Media’s H1 2026 performance?
Global wins included Adidas, Bloomberg, IBM, Mark Anthony Brands, On and Royal Caribbean International. Regional wins cited include Major League Soccer, Roku, Subway, SkyShowtime, Xiaomi, Xiaopeng Motors, Masdar, Riyadh Expo, Wynn Resorts, Aviva/Direct Line Group, Spire Healthcare, The Quality Group, Nordea Bank, Association of Mutual Funds of India, Netflix, Geely Auto, Grupo Lala and Stan Entertainment.
Which major client relationships did Omnicom Media retain in H1 2026?
Retained relationships included Uber, Delta Air Lines, Dyson, Epic Games, Cox Automotive, Canada Goose, Travel Alberta, Xiaomi Auto, Yili Digital, Alibaba, Etsy, Take-Two Interactive and Fujifilm, among others.
How did Hearts United and Initiative perform individually in the COMvergence rankings?
Hearts United, Omnicom Media’s newest agency, ranked among the global top five for total new business and #2 globally for net new business, with wins including Royal Caribbean International and Major League Soccer and a 69% retention rate. Initiative ranked #3 globally for net new business, with IBM among its major wins.