Rumble and Cumulus Media Announce Joint Strategic Partnership
Rumble (NASDAQ:RUM) and Cumulus Media have announced a strategic partnership aimed at revolutionizing digital media content distribution and monetization. The collaboration will integrate content across Cumulus Media's radio stations, Westwood One, and the Cumulus Podcast Network with Rumble's video platform.
The partnership focuses on creating multi-platform advertising solutions and expanding distribution channels for both companies. Westwood One will distribute audio and video content on Rumble's platform, while both companies will work together to develop unique advertising opportunities for brand partners.
Rumble (NASDAQ:RUM) e Cumulus Media hanno annunciato una partnership strategica volta a rivoluzionare la distribuzione e la monetizzazione dei contenuti digitali. La collaborazione integrerà i contenuti delle stazioni radio di Cumulus Media, Westwood One e la Cumulus Podcast Network con la piattaforma video di Rumble.
La partnership si concentra sulla creazione di soluzioni pubblicitarie multi-piattaforma e sull'espansione dei canali di distribuzione per entrambe le aziende. Westwood One distribuirà contenuti audio e video sulla piattaforma di Rumble, mentre le due società collaboreranno per sviluppare opportunità pubblicitarie uniche per i partner di brand.
Rumble (NASDAQ:RUM) y Cumulus Media han anunciado una alianza estratégica destinada a revolucionar la distribución y monetización de contenido digital. La colaboración integrará el contenido de las estaciones de radio de Cumulus Media, Westwood One y la Cumulus Podcast Network con la plataforma de video de Rumble.
La asociación se centra en crear soluciones publicitarias multiplataforma y en ampliar los canales de distribución para ambas compañías. Westwood One distribuirá contenido de audio y video en la plataforma de Rumble, mientras que ambas empresas trabajarán juntas para desarrollar oportunidades publicitarias únicas para sus socios de marca.
럼블(NASDAQ:RUM)과 큐뮬러스 미디어가 디지털 미디어 콘텐츠 유통 및 수익 창출을 혁신하기 위한 전략적 파트너십을 발표했습니다. 이번 협력은 큐뮬러스 미디어의 라디오 방송국, 웨스트우드 원, 큐뮬러스 팟캐스트 네트워크의 콘텐츠를 럼블의 비디오 플랫폼과 통합하는 것을 목표로 합니다.
이 파트너십은 멀티플랫폼 광고 솔루션을 구축하고 양사의 유통 채널을 확장하는 데 중점을 둡니다. 웨스트우드 원은 럼블 플랫폼에서 오디오 및 비디오 콘텐츠를 배포하며, 양사는 브랜드 파트너를 위한 독창적인 광고 기회를 함께 개발할 예정입니다.
Rumble (NASDAQ:RUM) et Cumulus Media ont annoncé un partenariat stratégique visant à révolutionner la distribution et la monétisation des contenus numériques. Cette collaboration intégrera les contenus des stations de radio de Cumulus Media, Westwood One, et du réseau de podcasts Cumulus avec la plateforme vidéo de Rumble.
Le partenariat se concentre sur la création de solutions publicitaires multiplateformes et l'expansion des canaux de distribution pour les deux entreprises. Westwood One distribuera des contenus audio et vidéo sur la plateforme de Rumble, tandis que les deux sociétés travailleront ensemble pour développer des opportunités publicitaires uniques pour leurs partenaires de marque.
Rumble (NASDAQ:RUM) und Cumulus Media haben eine strategische Partnerschaft angekündigt, die darauf abzielt, die Verbreitung und Monetarisierung digitaler Medieninhalte zu revolutionieren. Die Zusammenarbeit wird Inhalte der Radiosender von Cumulus Media, Westwood One und des Cumulus Podcast Network mit der Videoplattform von Rumble integrieren.
Der Fokus der Partnerschaft liegt auf der Schaffung von plattformübergreifenden Werbelösungen und der Erweiterung der Vertriebskanäle für beide Unternehmen. Westwood One wird Audio- und Videoinhalte auf der Rumble-Plattform verbreiten, während beide Unternehmen gemeinsam einzigartige Werbemöglichkeiten für Markenpartner entwickeln.
- None.
- None.
Insights
Rumble's partnership with Cumulus creates significant cross-platform advertising opportunities and expands Rumble's content distribution network.
Rumble's newly announced strategic partnership with Cumulus Media represents a meaningful expansion of Rumble's advertising capabilities and content distribution network. This collaboration connects Rumble's video platform with Cumulus's extensive audio empire, which includes radio stations, Westwood One, and the Cumulus Podcast Network.
The partnership creates a multi-platform advertising bridge between traditional audio and digital video audiences. For Rumble, this unlocks access to Cumulus's established advertising relationships and premium podcast inventory, potentially accelerating monetization for both the platform and its creators. By packaging assets across both portfolios, the companies can offer advertisers more comprehensive reach across diverse media formats.
For content distribution, Westwood One will distribute audio and video content on Rumble's platform, bringing established media personalities and professionally produced content to Rumble. This potentially enhances Rumble's content library with mainstream programming while giving Cumulus creators another distribution channel.
The strategic logic centers on combining Rumble's creator-focused video platform with Cumulus's audio network to create a more comprehensive advertising ecosystem. This aligns with industry trends toward integrated cross-platform media consumption and advertising solutions.
The partnership positions both companies to better compete against larger digital media platforms by combining complementary strengths in different media formats. For Rumble specifically, partnering with an established traditional media company adds institutional credibility while expanding its potential revenue streams beyond its current creator ecosystem.
Longboat Key, FL, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the high-growth video-sharing platform and cloud services provider empowering creators and brands, and Cumulus Media (OTCQB: CMLS), one of the largest audio creators and distributors, today announced a multi-pronged strategic partnership that recognizes the evolution of podcasting and video in today’s media landscape. This collaboration will unlock new opportunities across Cumulus Media radio stations, Westwood One, the Cumulus Podcast Network, and Rumble.com, including expanded distribution of content from both companies.
This initiative reflects both companies’ commitment to innovation in digital media and their shared vision for the future of creator-driven content and monetization opportunities. Under the agreement, Rumble and Westwood One will collaborate to maximize advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform.
“This partnership represents a powerful alignment between two media innovators,” said Collin Jones, President, Westwood One and EVP, Corporate Strategy & Development, Cumulus Media. “By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.”
Rumble CEO, Chris Pavlovski, added, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
About Rumble
Rumble is a high-growth video platform and cloud services provider that creates an independent infrastructure. Rumble's mission is to restore the internet to its roots by making it free and open once again. For more information, visit corp.rumble.com.
About Cumulus Media
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Contacts:
Rumble: press@rumble.com
Cumulus Media | Westwood One: Lisa Dollinger Strategic Communication lisa@dollcom.com
###
FAQ
What is the strategic partnership between Rumble (NASDAQ:RUM) and Cumulus Media?
How will the Rumble-Cumulus partnership benefit content creators?
What content will be shared between Rumble and Cumulus Media?
When was the Rumble (NASDAQ:RUM) and Cumulus Media partnership announced?
How will advertising be handled in the Rumble-Cumulus partnership?
