Rumble App Now Includes Rumble Shorts on iPhones Following Apple Approval
Rhea-AI Summary
Rumble (NASDAQ:RUM) announced on February 25, 2026 that Rumble Shorts has been approved by the Apple App Store, enabling iPhone users to download or update Rumble apps to access Shorts on iOS.
Rumble Shorts previously debuted on the web and is already available on Google Play, making the feature accessible across desktop and mobile.
Positive
- Apple App Store approval enables iPhone access to Rumble Shorts
- Cross-platform availability after web and Google Play debuts
- Creator discovery and earnings emphasized as platform benefits by management
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
RUM gained 3.44% while several peers were also positive (e.g., UPWK +3.91%, IAC +2.29%, WB +1.78%, GENI +1.39%), but YELP declined 1.4% and no peers appeared in the momentum scanner, indicating a stock-specific move rather than a broad sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| 2026-02-18 | Crypto wallet integration | Positive | +1.9% | Added Tether’s USA₮ stablecoin to non-custodial Rumble Wallet for creator payments. |
| 2026-02-13 | Android Shorts launch | Positive | -1.0% | Google Play approval enabling Android users to access Rumble Shorts in app. |
| 2026-02-04 | Web Shorts launch | Positive | -6.5% | Launched web-based Rumble Shorts vertical video feed with integrated tipping. |
| 2026-01-27 | Conference participation | Positive | -0.5% | Management participation and meetings at Oppenheimer Emerging Growth Conference. |
| 2026-01-12 | Content rights deal | Positive | -4.7% | Secured exclusive video and live streaming rights for The Dan Bongino Show. |
Recent product and partnership announcements have often seen muted or negative next-day price reactions despite generally positive news tone.
Over the last few months, Rumble announced several growth-focused initiatives. The web launch of Rumble Shorts on 2026-02-04 and subsequent Android rollout on 2026-02-13 drew next-day moves of -6.47% and -1%, respectively. An exclusive rights deal for The Dan Bongino Show on 2026-01-12 saw a -4.73% reaction, and participation in an Oppenheimer conference on 2026-01-27 was followed by a -0.5% move. By contrast, the Tether USA₮ wallet integration on 2026-02-18 aligned with a positive +1.91% reaction. Today’s full iOS rollout of Rumble Shorts extends this product sequence across platforms.
Market Pulse Summary
This announcement completes the rollout of Rumble Shorts by adding Apple App Store approval for iOS, following earlier launches on web and Android. It highlights a strategy centered on mobile-first, short-form content and creator monetization within a “freedom-first” positioning. In context of prior product and content deals, investors may watch how Shorts affects user engagement, creator earnings, and advertising performance, especially given the stock’s current trade well below its 52-week high and under its 200-day moving average.
AI-generated analysis. Not financial advice.
LONGBOAT KEY, FL, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, today announced that Rumble Shorts has been approved by the Apple App Store. This means iPhone users are now able to download or update their Rumble apps to experience Rumble Shorts on iOS.
Rumble announced the debut of Rumble Shorts on the web at rumble.com/shorts earlier this month. Google Play already approved Rumble Shorts for Android phones, so Apple’s approval means Rumble Shorts is available on Rumble across desktop and mobile.
“Rumble Shorts delivers quick, easy-to-consume videos, with free speech built into every swipe,” said Rumble CEO Chris Pavlovski. “At Rumble, we are reinforcing our commitment to protecting open expression at the same time we’re helping creators get discovered, expand their audiences, and increase their earnings. Once again, Rumble is showing why it’s the top destination for content creators.”
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
Contact: press@rumble.com
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FAQ
When did Rumble (RUM) get Apple App Store approval for Rumble Shorts?
Does the Apple approval mean Rumble Shorts is available on all devices for RUM users?
How can iPhone users get Rumble Shorts after the February 25, 2026 approval for RUM?
What did Rumble (RUM) say about creators and monetization with Rumble Shorts?
Was Rumble Shorts available anywhere before Apple approved it for RUM iPhones?
