Rumble Secures Exclusive Video and Live Streaming Rights for The Dan Bongino Show
Rhea-AI Summary
Rumble (NASDAQ:RUM) secured exclusive video and live streaming distribution rights for The Dan Bongino Show, with the podcast relaunching on February 2, 2026. The show will stream weekdays 10:00 a.m.–12:00 p.m. ET on Rumble as the sole platform for full video episodes; an audio-only version will remain available across major podcast platforms. Westwood One is named the exclusive sales partner. Rumble said the two-hour daily format expands its long-form programming and leverages an existing strategic partnership with Westwood One to package multi-platform advertising solutions ahead of the 2026 midterms.
Positive
- Exclusive video and live streaming rights for The Dan Bongino Show
- Daily two-hour live stream weekdays 10:00 a.m.–12:00 p.m. ET
- Relaunch date set for February 2, 2026
- Westwood One named exclusive sales partner
- Existing Rumble–Westwood One partnership enables packaged ad solutions
Negative
- Video distribution limited to Rumble, restricting full-episode viewers to the platform
- Concentration of show traffic around a single host increases content dependence
News Market Reaction
On the day this news was published, RUM declined 4.73%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
RUM gained 1.96% while peers were mixed: UPWK -2.2%, WB -1.59%, GENI -2.9%, versus IAC +0.54% and YELP +1.85%, suggesting a stock-specific move tied to company news rather than a sector-wide rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 07 | Product launch | Positive | -1.6% | Launch of non-custodial Rumble Wallet with crypto tipping features. |
| Jan 06 | M&A/combo update | Positive | +4.8% | Confidential Form S-4 submission for proposed Northern Data combination. |
| Jan 06 | Leadership hire | Positive | +4.8% | Appointment of first President of Sales to scale Rumble Advertising. |
| Jan 05 | Content partnership | Positive | +0.6% | Exclusive preview window for Surviving Barstool Season 5 on Rumble Premium. |
| Dec 04 | Content partnership | Positive | +0.9% | Exclusive premium livestream of Misfits Boxing event featuring Andrew Tate. |
Recent news has generally been followed by positive price reactions, with one notable divergence on a crypto product launch.
Over the last two months, Rumble has focused on exclusive content and a potential AI‑focused combination. On Nov 10, 2025, it announced a business combination with Northern Data, followed by multiple Rule 425 communications detailing GPU and advertising agreements. In early January 2026, Rumble highlighted exclusive shows and a crypto wallet rollout. Today’s creator partnership fits this trajectory of expanding exclusive content and platform capabilities.
Market Pulse Summary
This announcement adds another exclusive programming pillar to Rumble, securing video and live streaming rights for The Dan Bongino Show, relaunching on February 2, 2026 in a weekday two-hour format. In context with recent exclusive content deals and the proposed Northern Data combination, it underscores a strategy centered on differentiated creators plus infrastructure. Key factors to watch include audience growth, engagement, and how effectively Westwood One monetizes this inventory.
Key Terms
live streaming technical
AI-generated analysis. Not financial advice.
LONGBOAT KEY, FL, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, today announced that it has entered into an exclusive video and live streaming distribution agreement with The Dan Bongino Show. Dan Bongino will return to podcasting with the relaunch of the show beginning February 2, 2026. The agreement grants Rumble exclusive video distribution rights, making it the only platform where audiences can watch the show’s daily live stream. The audio-only version of the program will be available across all major podcast platforms. Westwood One will serve as the exclusive sales partner for The Dan Bongino Show.
The relaunch marks Bongino’s most extensive digital commitment to date, designed to meet growing audience demand for long-form and in-depth content. The show will stream weekdays from 10:00 a.m to 12:00 p.m. ET and will feature headline analysis, guest interviews, cultural commentary, and highly engaging listener segments.
“I'm excited to get back behind the mic and reconnect directly with the audience,” said Bongino. “This show has always been about cutting through the noise and talking honestly about what matters. We’re coming back bigger, bolder, and always unfiltered — exactly how people want it.”
A two-hour format strengthens the show’s position as a major voice in independent media, offering a daily destination for people seeking commentary in a long-form, on-demand format. Audiences can watch full episodes exclusively on Rumble and listen to the podcast across multiple platforms.
“We’re thrilled to welcome Dan Bongino back to Rumble! His voice has been a cornerstone of free speech and independent media, and his return marks a powerful moment for our platform,” said Rumble CEO Chris Pavlovski. “Dan Bongino was America's number one livestreamer on most days, and on some days, he was number one on the planet. Having Dan’s livestream exclusively on Rumble marks a new era, one where Rumble takes the lead going into the 2026 midterms.”
Rumble and Cumulus Media’s Westwood One enjoy a strong strategic partnership, which was announced last August. The partnership maximizes advertising opportunities for brand partners by packaging assets to create unique and exclusive multi-platform solutions.
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
Contact: press@rumble.com
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FAQ
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