Rumble Names Greg Sherrill its First President of Sales for Rumble Advertising
Rhea-AI Summary
Rumble (NASDAQ:RUM) named Greg Sherrill its first President of Sales for Rumble Advertising effective Jan 6, 2026. Sherrill, based in New York, joins from Magnite where he was Senior Vice President of Demand and oversaw "billions in programmatic ad spend". Rumble framed the hire as a move to introduce the company to Madison Avenue and expand advertiser relationships across video, CTV, and programmatic formats. Leadership comments highlight Rumble’s large, engaged audiences and cloud video platform as the basis for commercial growth under the new sales role.
Positive
- First President of Sales appointment on Jan 6, 2026
- Sherrill joins from Magnite where he oversaw billions in programmatic ad spend
- Focus on video, CTV, programmatic and Madison Avenue advertiser outreach
Negative
- None.
News Market Reaction 5 Alerts
On the day this news was published, RUM gained 4.84%, reflecting a moderate positive market reaction. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $141M to the company's valuation, bringing the market cap to $3.06B at that time.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
Several peers in Internet Content & Information showed gains, with GENI up 3.97%, WB up 2.38%, and UPWK up 1.88%, while IAC slipped 0.26%. Moves were mixed rather than a clear sector-wide trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Exclusive content deal | Positive | +0.9% | Exclusive Misfits Boxing event streamed on Rumble Premium. |
| Nov 13 | Cloud partnership | Positive | -6.7% | Rumble Cloud infrastructure deal with the Cleveland Browns. |
| Nov 12 | Conference participation | Neutral | -1.0% | Announcement of participation in ROTH Technology Conference. |
| Oct 30 | Earnings timing notice | Neutral | -1.3% | Scheduling of Q3 2025 earnings release and call. |
| Oct 15 | Product bundle launch | Positive | -6.3% | Launch of Rumble Premium and Perplexity Pro subscription bundle. |
Recent positive content, partnership, and product announcements often coincided with negative next-day price moves, suggesting a pattern of selling into good news.
Over the past few months, Rumble announced several strategic developments, including an exclusive Misfits Boxing event on Rumble Premium on Dec. 20, 2025, an NFL cloud partnership with the Cleveland Browns, and a subscription bundle with Perplexity Pro. It also flagged earnings timing and conference participation. Despite generally constructive themes around premium content, cloud partnerships, and AI-enhanced search, shares often fell after these updates, with multiple post-news moves of -6%+, framing today’s advertising-leadership hire within a backdrop of selling on positive headlines.
Market Pulse Summary
This announcement highlights Rumble’s focus on scaling its advertising business by appointing an experienced sales leader with a background in video, CTV, and programmatic formats. In the past six months, the company emphasized premium content, cloud partnerships, and AI-enhanced products. Investors may track how this hire affects ad demand and fill rates, especially given prior instances where upbeat strategic news did not translate into sustained share-price strength.
Key Terms
programmatic technical
AI-generated analysis. Not financial advice.
LONGBOAT KEY, FL, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, has named Greg Sherrill the company’s first President of Sales for Rumble Advertising. Sherrill, who joined Rumble on Monday, is a brand and agency market veteran based in New York City.
“We are thrilled about what Greg Sherrill brings to Rumble. The experience he has in the industry will bring our advertising business to Madison Avenue,” said Rumble CEO Chris Pavlovski. “Rumble offers advertisers an environment designed to deliver results by connecting brands with engaged, valuable, and passionate audiences at scale. We’re excited for Greg to introduce Rumble to media buyers and the greater advertising industry.”
“In my years in the advertising industry, I’ve seen a few companies have all the necessary infrastructure to be highly successful, and Rumble has all of those components,” Sherrill said. “The large and highly engaged audiences and professionally produced video hosted on their freedom-first Cloud technology, provides brands an independent destination to connect with viewers. I’m excited to put my experience and relationships to work and partner with the industry to develop the next chapter of Rumble.”
Sherrill has held senior leadership positions at Magnite, AT&T, and Comcast with a focus on video, CTV, programmatic, and emerging formats and technologies. He joins Rumble from Magnite, where he was Senior Vice President of Demand, overseeing billions in programmatic ad spend across the best advertisers, publishers, and technology partners in the world.
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
Contact: press@rumble.com
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FAQ
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