Rumble Unveils the Web Version of Rumble Shorts
Rhea-AI Summary
Rumble (NASDAQ:RUM) launched the web version of Rumble Shorts on rumble.com/shorts, a short-form vertical video feed featuring clips up to 90 seconds. Mobile app rollouts are expected later in February pending app store approvals. The feed is swipeable, personalized, and integrates tipping via Rumble Wallet to support creator monetization.
The feature appears on homepages and creator channels to boost discovery and let creators amplify long-form content.
Positive
- None.
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
While RUM is up 2.72%, key peers like UPWK (-8.2%) and YELP (-7.18%) are down, suggesting today’s move is stock-specific rather than a sector-wide internet content rally.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | Conference participation | Positive | -0.5% | Announced participation in Oppenheimer Emerging Growth Conference with investor meetings. |
| Jan 12 | Content deal | Positive | -4.7% | Secured exclusive video and live streaming rights for The Dan Bongino Show. |
| Jan 07 | Crypto wallet launch | Positive | -1.6% | Launched Rumble Wallet with USDT, XAUt, BTC support for creator tipping. |
| Jan 06 | Business combination | Positive | +4.8% | Submitted draft Form S-4 for proposed Northern Data business combination and GPU expansion. |
| Jan 06 | Leadership hire | Positive | +4.8% | Appointed first President of Sales for Rumble Advertising to grow ad relationships. |
Recent positive corporate updates have often seen mixed or negative next-day price reactions, indicating a tendency for the stock to sometimes sell off on good news.
Over the past month, Rumble has focused on strategic expansion and platform monetization. Announcements included a proposed business combination with Northern Data to add GPUs and data centers, new commercial agreements with Tether, the launch of the non-custodial Rumble Wallet, and exclusive rights for The Dan Bongino Show. Management also highlighted advertising growth with a new President of Sales and participation in the Feb. 3–4, 2026 Oppenheimer conference. Today’s Rumble Shorts web launch continues this push to deepen creator tools and engagement.
Market Pulse Summary
This announcement adds a short-form video layer to Rumble’s platform via web-based Rumble Shorts, complementing earlier initiatives like Rumble Wallet and the proposed Northern Data combination. The feature emphasizes vertical clips of up to 90 seconds, discovery, and tipping via Rumble Wallet to support creator monetization. Investors may watch for adoption metrics, creator uptake, and any follow-on updates when mobile app versions launch, alongside progress on AI and cloud infrastructure plans tied to Northern Data and Tether agreements.
AI-generated analysis. Not financial advice.
LONGBOAT KEY, FL, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, has unveiled Rumble Shorts, the platform’s home for short-form videos, on the web at rumble.com/shorts. The mobile app versions will follow later this month pending approval by the app stores.
Short vertical videos play in a continuous, swipeable feed, which introduces a fast, engaging way to watch and interact. Users can easily consume Shorts from their favorite creators, discover new ones, and send tips through Rumble Wallet, which fuels platform growth and enables monetization.
“Rumble Shorts provides a digestible viewing option, and of course, there’s free speech with every swipe,” said Rumble CEO Chris Pavlovski. “With Rumble Shorts, we stay true to our mission of defending free expression, while we also boost creator discovery and offer even more opportunities for creators and channels to grow and get paid. Once again, Rumble proves to be the best place on the Internet for content creators.”
The Rumble Shorts experience includes vertical videos that are 90 seconds or less, that appear on the homepage as a personalized feed, and on each creator’s channel. Creators can use Rumble Shorts to amplify long-form content, attract users to their channels, and improve their discovery.
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
Contact: press@rumble.com
###
FAQ
What did Rumble (RUM) announce about Rumble Shorts on February 4, 2026?
When will Rumble Shorts be available on mobile apps for RUM users?
How long can videos be in Rumble Shorts and where do they appear for RUM creators?
How does monetization work for creators on Rumble Shorts (RUM)?
What impact does Rumble Shorts aim to have on creator discovery and content strategy for RUM?
