Rumble and Tether Launch Crypto Wallet for Creator Economy
Rhea-AI Summary
Rumble (NASDAQ:RUM) and Tether launched Rumble Wallet, a non-custodial crypto wallet integrated into the Rumble platform on January 7, 2026. The wallet supports USDT, Tether Gold (XAUt), and BTC, enabling native tipping so creators can receive direct, borderless payments without intermediaries. Rumble Wallet is built on the Tether Wallet Development Kit (WDK), described as Tether's first real-world WDK deployment, while MoonPay will power on- and off-ramps to credit cards, Apple Pay, PayPal, and Venmo.
The product positions Rumble to embed crypto rails into its creator economy, keep custody with users, and offer instant stablecoin or Bitcoin payouts to creators.
Positive
- Non-custodial wallet integrated directly into Rumble platform
- Supports 3 assets: USDT, Tether Gold (XAUt), and BTC
- MoonPay on/off-ramps to credit cards, Apple Pay, PayPal, and Venmo
- First WDK deployment for Tether on a major platform
Negative
- None.
News Market Reaction – RUM
On the day this news was published, RUM declined 1.64%, reflecting a mild negative market reaction. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $51M from the company's valuation, bringing the market cap to $3.06B at that time.
Data tracked by StockTitan Argus on the day of publication.
Market Reality Check
Peers on Argus
RUM gained 4.84% while key peers were mixed: UPWK -1.17%, WB -1.20%, GENI -6.01%, IAC +2.01%, YELP +0.86%, indicating a company-specific move tied to the wallet news.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 05 | Content exclusive deal | Positive | +0.6% | Early access window for Surviving Barstool on Rumble Premium. |
| Dec 04 | Streaming rights deal | Positive | +0.9% | Exclusive Rumble Premium stream of high-profile boxing event. |
| Nov 13 | Cloud partnership | Positive | -6.7% | Rumble Cloud infrastructure deal with Cleveland Browns NFL team. |
| Nov 12 | Investor conference | Positive | -1.0% | Announcement of participation in ROTH Technology Conference. |
| Oct 30 | Earnings timing notice | Neutral | -1.3% | Scheduling update for Q3 2025 earnings release and call. |
Recent news has often produced modest moves, with both positive and neutral events sometimes met by negative price reactions.
Over the last few months, Rumble announced several platform- and investor-focused milestones. Content exclusives on Rumble Premium, including “Surviving Barstool” and the “Fight Before Christmas” boxing event, saw small positive price reactions of under 1%. In contrast, a partnership with the Cleveland Browns and participation in the ROTH Technology Conference coincided with declines of up to -6.74%. Today’s crypto wallet launch continues a pattern of product and partnership news aimed at deepening engagement and monetization.
Market Pulse Summary
This announcement adds a non-custodial Rumble Wallet directly into the platform, enabling tipping in assets like USDT, XAUt, and BTC. It builds on earlier crypto initiatives with Tether and blockchain partners, extending them into a creator monetization tool. Investors may watch adoption metrics, creator payout volumes, and any follow-on integrations with existing agreements, alongside how this feature fits within Rumble’s broader cloud, AI, and content strategy.
Key Terms
non-custodial technical
crypto wallet technical
Bitcoin financial
stablecoins financial
on- and off-ramps technical
peer-to-peer payments financial
AI-generated analysis. Not financial advice.
LONGBOAT KEY, Fla., Jan. 07, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, and Tether, the largest company in the digital assets industry, today launched the Rumble Wallet, a non-custodial crypto wallet integrated directly into the Rumble platform. At launch, the wallet supports Tether (USDT), Tether Gold (XAUt), and Bitcoin (BTC), enabling audiences to tip creators natively in crypto.
By embedding crypto payments into the video-sharing platform, Rumble Wallet eliminates the need for intermediaries like ad networks, banks, or payment processors. Creators can now receive direct, fast, and borderless payments from their audiences.
Built on the Tether Wallet Development Kit (WDK), Rumble Wallet keeps custody in the hands of users while connecting a global video-sharing ecosystem to crypto-native rails.
“Rumble represents free speech and liberty the same way that cryptocurrency and a decentralized internet represent freedom, and Rumble Wallet is the natural combination of those things,” said Rumble founder and CEO Chris Pavlovski. “We are putting more power into the hands of users and creators so they can engage with and financially support the content they like. That’s another parallel to free expression, and it’s all unique to Rumble.”
For Tether, the wallet is also the first real-world deployment of its WDK, a toolkit designed to let platforms spin up wallets without relying on centralized custodians.
“At Tether, we champion technologies that break boundaries and promote freedom, decentralization, and the fundamental right to free expression. Rumble Wallet brings those ideals together into one product that will give tens of millions of users more control than any platform has offered before, even in the United States,” said Paolo Ardoino, CEO of Tether. “We are proud to continue to collaborate with Rumble and keep pushing the envelope to spread liberty and independence to every corner of the internet, in as decentralized a fashion as possible.”
MoonPay, the global leader in crypto payments, will power all crypto on- and off-ramps for the users of Rumble Wallet. Users can move between crypto and traditional payment methods like credit cards, Apple Pay, PayPal, and Venmo.
“Peer-to-peer payments powered by crypto are the future of the internet economy,” said Ivan Soto-Wright, CEO of MoonPay. “Rumble is one of the first major platforms to adopt this model, giving creators the ability to get paid instantly in stablecoins or Bitcoin and easily move in and out of fiat.”
ABOUT RUMBLE
Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.
Contact: press@rumble.com.
ABOUT TETHER
Tether is a pioneer in the field of stablecoin technology, driven by an aim to revolutionize the global financial landscape. With a mission to provide accessible and efficient financial, communication, artificial intelligence, and energy infrastructure. Tether enables greater financial inclusion, and communication resilience, fosters economic growth, and empowers individuals and businesses alike.
As the creator of the largest, most transparent, and liquid stablecoin in the industry, Tether is dedicated to building sustainable and resilient infrastructure for the benefit of underserved communities. By leveraging cutting-edge blockchain and peer-to-peer technology, it is committed to bridging the gap between traditional financial systems and the potential of decentralized finance.
Contact: press@tether.to
ABOUT MOONPAY
Founded in 2019, MoonPay is a global financial technology company that helps businesses and consumers move value across fiat and digital assets. MoonPay has more than 30 million customers across 180 countries and supports more than 500 enterprise customers spanning crypto and fintech.
Through a single integration, MoonPay powers on- and off-ramps, trading, crypto payments, and stablecoin infrastructure, connecting traditional payment rails with blockchains. MoonPay maintains a broad regulatory footprint, including a New York BitLicense, a New York Limited Purpose Trust Charter, and money transmitter licenses across the United States, as well as MiCA authorization in the EU.
MoonPay is how the world moves value.
Contact: press@moonpay.com
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FAQ
What did Rumble announce on January 7, 2026 about RUM?
Which assets does Rumble Wallet support at launch for RUM users?
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Does Rumble Wallet keep custody with users for RUM transactions?
