"Surviving Barstool" Season 5 Uncensored - Exclusive Episode Access Window on Rumble Premium
Rhea-AI Summary
Rumble (NASDAQ:RUM) announced that every episode of season 5 of Surviving Barstool will stream on Rumble Premium for an exclusive preview window before episodes appear elsewhere. New episodes are scheduled for 2026 with exact dates and times to be set by Barstool.
The series features Barstool employees competing for a cash prize, with the final winner chosen by previously voted-out employees. Rumble markets Rumble Premium as an ad-free subscription with exclusive content and creator tools for viewers who want early access to the show.
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News Market Reaction 1 Alert
On the day this news was published, RUM gained 0.63%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus 1 Up
Pre-news, RUM was up 0.79% with mixed peers: UPWK and WB modestly positive, while GENI, IAC, and YELP were down. Momentum scanner only flagged DJT up 4.07%, suggesting today’s setup was stock-specific rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Exclusive content deal | Positive | +0.9% | Exclusive Misfits Boxing livestream on Rumble Premium requiring annual subscription. |
| Nov 13 | Cloud partnership | Positive | -6.7% | Rumble Cloud selected by Cleveland Browns as third NFL team customer. |
| Nov 12 | Conference participation | Positive | -1.0% | Management participation and investor meetings at ROTH Technology Conference. |
| Oct 30 | Earnings timing | Neutral | -1.3% | Scheduling of Q3 2025 earnings release and conference call details. |
| Oct 15 | Subscription bundle | Positive | -6.3% | Discounted Rumble Premium and Perplexity Pro bundle launched for new subscribers. |
Recent positive partnerships and content/premium initiatives often saw weak or negative next-day price reactions, with only one of the last five news events showing a positive alignment.
This announcement adds another exclusive content asset to Rumble Premium, consistent with prior moves to build differentiated offerings and partnerships. Over the last few months, Rumble highlighted exclusive combat-sports content on Dec 20, 2025, NFL cloud deals like the Cleveland Browns partnership, and a Rumble Premium–Perplexity Pro bundle priced at $19.99 per month versus a combined $29.99 list. Despite generally positive strategic news, four of the last five items saw negative 24-hour share reactions, underscoring a pattern of muted or adverse trading responses to upbeat announcements.
Market Pulse Summary
This announcement adds another exclusive series window to Rumble Premium, reinforcing a strategy of driving subscriptions through differentiated content. It follows earlier premium initiatives, including exclusive live events and bundled subscriptions, all aimed at deepening engagement on the platform. With the stock trading 55.36% below its 52-week high and below the 200-day MA, investors may watch for data on Rumble Premium uptake, viewership of “Surviving Barstool” Season 5, and broader trends in exclusive partnerships.
AI-generated analysis. Not financial advice.
LONGBOAT KEY, FL, Jan. 05, 2026 (GLOBE NEWSWIRE) -- Rumble Inc. (NASDAQ:RUM), the Freedom-First technology platform, today announced that each episode of the highly anticipated 5th season of “Surviving Barstool” will stream on Rumble Premium for an exclusive window before the episode is available anywhere else. New episodes are scheduled for 2026 on dates and times yet to be determined by Barstool.
“Surviving Barstool” follows a group of well-known Barstool employees competing against each other for a large cash prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.
“Barstool continues to be one of the best, fastest-growing sports and entertainment brands on the internet, so it’s natural for us at Rumble to partner with them,” said Rumble CEO Chris Pavlovski. “We’ve worked with Dave Portnoy and his team before, and they are experts in creating top-level content that people really want. This is an exciting addition to our growing content offerings on Rumble Premium.”
Viewers may purchase a subscription to Rumble Premium, an ad-free viewing experience with exclusive content and creator tools, to watch the exclusive previews of “Surviving Barstool.”
ABOUT RUMBLE
Rumble is a Freedom-First technology platform with a mission to protect a free and open internet. The platform spans cloud, AI, and digital media, including its namesake video service, and is built on a foundation of customer independence and free speech.
Contact: press@rumble.com
ABOUT BARSTOOL SPORTS
One of the most influential sports, lifestyle, and entertainment brands on the internet, Barstool Sports has built and fostered a loyal and engaged audience with innovative, comedic content that has wide-reaching distribution, including podcasts, video, social, live events, pay-per-view, and subscriptions. The brand currently reaches 200M fans across social media platforms and continues to grow rapidly.
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