Rumble and Perplexity Enter into a Strategic Partnership

Rhea-AI Summary

Rumble (NASDAQ:RUM) and Perplexity announced a strategic partnership on October 2, 2025 to integrate Perplexity’s AI search tools into Rumble.com to improve video discoverability. The deal includes a new subscription bundle combining Rumble Premium with Perplexity Pro and an advertising commitment by Perplexity to promote its AI browser Comet across the Rumble ecosystem, including the Rumble Advertising Center. Integration and the bundle will roll out progressively and launch alongside the enhanced search capabilities to help creators and viewers find relevant content.

Insights

Strategic Partnerships Analyst

Rumble and Perplexity formed a revenue-and-product partnership to boost discovery, bundle subscriptions, and promote Perplexity's Comet.

The deal includes integration of Perplexity search into Rumble.com, a new bundled subscription combining Rumble Premium and Perplexity Pro, and an advertising commitment to promote Comet.

Why it matters: the bundle creates a direct monetization path and cross-promotion channel, while the search integration targets a core product issue—content discoverability—potentially raising engagement for creators and viewers.

What to watch: the companies state the integration and bundle will roll out progressively and launch together with the enhanced search capabilities.

Collaboration to drive improved video discovery on Rumble by leveraging Perplexity AI tools

Rumble will introduce a new bundled subscription offer combining Perplexity Pro with Rumble Premium 

Partnership includes an advertising commitment from Perplexity to promote its new AI-based browser Comet to the Rumble audience 

LONGBOAT KEY, Fla., Oct. 02, 2025 (GLOBE NEWSWIRE) -- Rumble (NASDAQ:RUM), the video sharing platform and cloud services provider, today announced a strategic partnership with Perplexity, the AI-powered answer engine.

The partnership includes several initiatives, including the integration of Perplexity’s AI-powered tools to drive more discoverability on Rumble.com, the introduction of a new subscription bundle combining Rumble Premium with Perplexity Pro, and the promotion of Perplexity’s new product Comet across the Rumble ecosystem, including the Rumble Advertising Center.

The collaboration addresses a fundamental product challenge in digital video: helping users discover relevant content in an increasingly crowded media landscape. By integrating Perplexity’s AI search technology into Rumble.com, the partnership aims to improve content discoverability for both creators seeking to reach their audiences and viewers looking for specific topics or discussions.

“We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base,” said Rumble founder and CEO Chris Pavlovski. “We are excited that Perplexity is tapping Rumble’s audience to drive their launch of Comet and also to find new opportunities with their subscription product Perplexity Pro,” he added. “On the product side, we are excited to work with Perplexity and their AI technologies to drive substantial improvements to the discoverability across our platform.”

“Every video platform faces the challenge of connecting viewers with content that matches their interests,” said Dmitry Shevelenko, Chief Business Officer at Perplexity. “Our search technology is designed to understand user intent and surface relevant results efficiently. We’re focused on bringing these capabilities to Rumble’s platform while introducing their community to Comet’s browsing innovations.”

Comet, Perplexity’s AI-powered browser, transforms how users interact with web content by providing contextual assistance and intelligent search capabilities. The browser serves as a personal AI assistant that learns with users and enables deeper engagement with online content across any website.

The collaboration reflects both companies’ focus on technology solutions that enhance user experience in digital media consumption. As video content continues to proliferate across platforms, partnerships like this demonstrate the industry’s movement toward AI-enhanced discovery and engagement tools.

The integration of Perplexity’s search technology into Rumble.com will be rolled out progressively, with the subscription bundle and Comet browser promotion launching in conjunction with the enhanced search capabilities.

ABOUT RUMBLE

Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com.

Contact: press@rumble.com 

ABOUT PERPLEXITY

Perplexity is an AI-powered answer engine that draws from credible sources in real time to accurately answer questions with in-line citations, perform deep research, and more. Founded in 2022, the company’s mission is to serve the world’s curiosity by bridging the gap between traditional search engines and AI-driven interfaces. Each week, Perplexity answers more than 150 million questions globally. Perplexity is available in the app store and online at www.perplexity.com

Contact: press@perplexity.ai

FAQ

What did Rumble (RUM) announce in its October 2, 2025 partnership with Perplexity?

Rumble announced integration of Perplexity AI search, a Rumble Premium + Perplexity Pro subscription bundle, and Perplexity advertising to promote its Comet browser.

How will the Perplexity integration affect Rumble discoverability for creators and viewers?

Perplexity’s AI search aims to improve content discoverability by better understanding user intent and surfacing more relevant video results on Rumble.com.

Does the Rumble–Perplexity press release mention financial terms, revenue guidance, or capital commitments for RUM shareholders?

No. The release discloses no financial terms, valuation, revenue guidance, or capital commitments.

When will Rumble (RUM) roll out the Perplexity search integration and subscription bundle?

The release states the integration, subscription bundle, and Comet promotion will be rolled out progressively and launched in conjunction with enhanced search capabilities.

What is Comet and how will Perplexity promote it via Rumble (RUM)?

Comet is Perplexity’s AI-powered browser; Perplexity committed to advertising Comet across Rumble’s ecosystem, including the Rumble Advertising Center.

What should investors in RUM watch for after the October 2, 2025 announcement?

Watch for rollout timelines, user adoption metrics, subscription take rates for the bundled offer, and any future disclosure of financial terms or revenue impact.