Total Wine & More Partners with Rackspace Technology to Optimize Performance and Accelerate Innovation Across Its Retail Operations
Total Wine & More (RXT) partnered with Rackspace Technology to advance a strategic multicloud digital transformation on Oct. 15, 2025. The retailer adopted Microsoft Azure and Google Cloud for different workloads and selected Rackspace managed services for unified support.
Key solutions include Rackspace Elastic Engineering for inventory modernization and Azure backend migration, Rackspace DBA Services for ecommerce database reliability, and Rackspace Optimizer+ which helped reduce cloud costs by 20% year-to-date. Total Wine operates 284 superstores across 29 states, and the partnership aims to scale operations, improve cost efficiency, and accelerate innovation.
Total Wine & More (RXT) ha stretto una partnership con Rackspace Technology per avanzare una trasformazione digitale strategica multicloud il 15 ottobre 2025. Il rivenditore ha adottato Microsoft Azure e Google Cloud per carichi di lavoro differenti e ha scelto i servizi gestiti Rackspace per un supporto unificato.
Le soluzioni chiave includono Rackspace Elastic Engineering per l’aggiornamento dell’inventario e la migrazione del backend su Azure, Rackspace DBA Services per l’affidabilità del database ecommerce e Rackspace Optimizer+ che ha contribuito a tagliare i costi cloud del 20% da inizio anno. Total Wine gestisce 284 superstore in 29 stati, e la partnership punta a espandere le operazioni, migliorare l’efficienza dei costi e accelerare l’innovazione.
Total Wine & More (RXT) se asoció con Rackspace Technology para avanzar una transformación digital multicloud estratégica el 15 de octubre de 2025. El minorista adoptó Microsoft Azure y Google Cloud para diferentes cargas de trabajo y seleccionó los servicios gestionados de Rackspace para un soporte unificado.
Las soluciones clave incluyen Rackspace Elastic Engineering para la modernización del inventario y la migración del backend a Azure, Rackspace DBA Services para la fiabilidad de la base de datos de comercio electrónico y Rackspace Optimizer+ que ayudó a reducir los costos en la nube un 20% acumulado del año. Total Wine opera 284 tiendas en 29 estados, y la asociación busca escalar operaciones, mejorar la eficiencia de costos y acelerar la innovación.
Total Wine & More (RXT)가 Rackspace Technology와 협력하여 다중 클라우드 디지털 트랜스포메이션을 2025년 10월 15일에 추진했습니다. 소매업체는 서로 다른 워크로드를 위해 Microsoft Azure와 Google Cloud를 채택했고, 통합 지원을 위한 Rackspace 관리 서비스를 선택했습니다.
주요 솔루션으로는 재고 현대화를 위한 Rackspace Elastic Engineering과 Azure 백엔드 마이그레이션, 전자상거래 데이터베이스 신뢰성을 위한 Rackspace DBA Services, 그리고 클라우드 비용 절감을 돕는 Rackspace Optimizer+가 있으며 연초 누적 기준 20%의 비용 감소를 달성했습니다. Total Wine은 29개 주에 걸친 284개의 대형 매장을 운영하고 있으며, 파트너십은 운영 규모 확장, 비용 효율성 개선 및 혁신 가속화를 목표로 합니다.
Total Wine & More (RXT) a noué un partenariat avec Rackspace Technology pour faire progresser une transformation numérique multicloud stratégique le 15 octobre 2025. Le distributeur a adopté Microsoft Azure et Google Cloud pour différentes charges de travail et a choisi les services gérés Rackspace pour un support unifié.
Les solutions clés incluent Rackspace Elastic Engineering pour la modernisation des stocks et la migration du backend vers Azure, Rackspace DBA Services pour la fiabilité de la base de données du commerce électronique et Rackspace Optimizer+ qui a aidé à réduire les coûts du cloud de 20% à ce jour. Total Wine exploite 284 supers magasins dans 29 États, et le partenariat vise à étendre les opérations, améliorer l’efficacité des coûts et accélérer l’innovation.
Total Wine & More (RXT) hat eine Partnerschaft mit Rackspace Technology geschlossen, um eine strategische Multicloud-Digitale Transformation am 15. Oktober 2025 voranzutreiben. Der Einzelhändler hat Microsoft Azure und Google Cloud für verschiedene Workloads eingeführt und Rackspace Managed Services für ein einheitliches Supportangebot ausgewählt.
Zu den Schlüssellösungen gehören Rackspace Elastic Engineering für die Modernisierung des Inventars und die Migration des Azure-Backends, Rackspace DBA Services für die Zuverlässigkeit der Ecommerce-Datenbank und Rackspace Optimizer+, das dazu beigetragen hat, die Cloud-Kosten bislang um 20% zu senken. Total Wine betreibt 284 Superstores in 29 Bundesstaaten, und die Partnerschaft zielt darauf ab, den Betrieb zu skalieren, Kosteneffizienz zu verbessern und Innovation zu beschleunigen.
Total Wine & More (RXT) تعاونت مع Rackspace Technology لتعزيز تحول رقمي استراتيجي متعدد السحابات في 15 أكتوبر 2025. اعتمد بائع التجزئة Microsoft Azure و Google Cloud لخدمات تحميل عمل مختلفة، واختار Rackspace Managed Services للدعم الموحد.
تشمل الحلول الرئيسية Rackspace Elastic Engineering من أجل تحديث الجرد وهجرة خلفية Azure، Rackspace DBA Services من أجل موثوقية قاعدة بيانات التجارة الإلكترونية، وRackspace Optimizer+ الذي ساعد في تقليل تكاليف السحابة بنسبة 20% حتى تاريخه. Total Wine تدير 284 متاجر كبرى في 29 ولاية، والشراكة تهدف إلى توسيع العمليات، تحسين كفاءة التكاليف، وتسريع الابتكار.
Total Wine & More (RXT) 与 Rackspace Technology 合作推进战略性 多云 数字转型，时间为 2025年10月15日。该零售商为不同工作负载采用了 Microsoft Azure 和 Google Cloud，并选择 Rackspace 托管服务实现统一支持。
主要方案包括用于库存现代化的 Rackspace Elastic Engineering 与 Azure 后端迁移、用于电子商务数据库可靠性的 Rackspace DBA Services，以及帮助将云成本下降至 今年迄今为止 的 20% 的 Rackspace Optimizer+。Total Wine 在 29个州拥有284家超市，此次伙伴关系旨在扩展运营、提高成本效率并加速创新。
- Cloud costs reduced by 20% year-to-date
- 284 superstores operating across 29 states
- Multicloud deployment on Azure and Google Cloud
- Rackspace Elastic Engineering enabled inventory backend migration to Azure
- None.
Insights
Total Wine & More’s multicloud shift with Rackspace improves scalability and cut cloud costs by
The engagement moves core backend and inventory workloads to Microsoft Azure and other services to Google Cloud, while Rackspace provides Elastic Engineering, DBA support, and Optimizer+ for ongoing managed operations and automation with Terraform. This structure separates workload placement decisions from operational support, which should speed migrations and reduce lift for internal teams.
Key dependencies and risks include the effective execution of migrations, sustained database performance under Rackspace DBA Services, and continued realization of the reported
Watch execution milestones over the next 6–12 months, especially migration completion for the inventory system, database availability metrics, and continued cost trajectory tied to Rackspace Optimizer+. The announcement date is
The retailer’s strategic cloud adoption includes migrations to two public cloud platforms, backed by Rackspace managed services
SAN ANTONIO, Oct. 15, 2025 (GLOBE NEWSWIRE) -- Rackspace Technology®, a leading end-to-end hybrid cloud and AI solutions company, today announced Total Wine & More, America’s Wine Superstore®, has partnered with Rackspace to advance its digital transformation through a strategic, multicloud approach. The retailer adopted two public cloud platforms, Microsoft Azure and Google Cloud, selecting the best cloud for each of its major technology initiatives. It chose Rackspace to provide flexible, managed support and gained valuable cloud optimization expertise.
“We needed a partner who could support our multicloud strategy and provide consistent, expert guidance across both Azure and Google Cloud,” said Rob DeSantos, VP of Infrastructure and Workplace Solutions at Total Wine & More. “Rackspace Technology not only met those needs but exceeded our expectations with their technical depth and collaborative approach.”
“Total Wine & More’s multicloud strategy showcases the value of choosing the right cloud for the right workload,” said D K Sinha, President of Public Cloud at Rackspace Technology. “By leveraging both Microsoft Azure and Google Cloud and partnering with Rackspace Technology for unified expertise across platforms, they gained flexibility, cost efficiency, and speed. This approach is increasingly common among innovative retailers seeking to modernize faster and use multicloud as a driver of agility and customer experience."
Key Solutions Driving Innovation:
- Rackspace Elastic Engineering: Provides ongoing support for modernizing Total Wine’s inventory system and migrating backend operations to Azure, including automation with Terraform across cloud environments.
- Rackspace DBA Services: Ensures optimal performance, reliability, and availability of databases supporting ecommerce and inventory systems.
- Rackspace Optimizer+: Delivers strategic insights and automated optimizations that helped Total Wine reduce cloud costs by
20% year-to-date.
The partnership has empowered Total Wine to transform cost optimization into a catalyst for innovation.
“With the FinOps program and Optimizer+, we don’t just receive another set of dashboards or reports. We get actionable insights and the expertise to dig deeper,” said DeSantos. “We continue to improve efficiency and keep technology at the forefront of business growth and innovation.”
Total Wine & More continues to expand its footprint, now operating 284 superstores across 29 states. With Rackspace Technology as a strategic partner, the company has enhanced its ability to scale, innovate, and deliver exceptional customer experiences.
“With our Rackspace partnership, it’s not just the tools we’ve acquired; it’s the people,” added DeSantos. “Their team listens, adapts, and consistently delivers value. It’s a relationship built on trust and shared success.”
Read the full case study at: Total Wine | Rackspace Technology
About Total Wine & More
Founded in 1991, Total Wine & More is the largest independent retailer of fine wine in the U.S., offering over 8,000 wines, 3,000 spirits, and 2,500 beers. The company is committed to providing low prices, exceptional service, and a superior shopping experience.
About Rackspace Technology
Rackspace Technology is a leading end-to-end hybrid cloud and AI solutions company. We can design, build, and operate our customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of their cloud journey, enabling them to modernize applications, build new products, and adopt innovative technologies.
Disclaimer
This press release contains information believed to be accurate as of October 15, 2025. Rackspace Technology® makes no representations or warranties, express or implied, regarding the completeness, accuracy, or suitability of the information contained herein for any particular purpose. Results described in this press release, including cost savings and performance improvements, are based on the specific circumstances of Total Wine & More and may not be indicative of results that other clients may achieve. Actual results will vary based on individual client configurations, usage patterns, and business requirements. References to third-party companies, products, and services are provided for informational purposes only and do not constitute an endorsement by Rackspace Technology or Total Wine & More. Total Wine & More® and America's Wine Superstore® are registered trademarks of Total Wine & More. All other trademarks, service marks, and company names mentioned are the property of their respective owners. Rackspace Technology reserves the right to update or modify the information in this press release without prior notice.
Media Contact:
Cheryl Amerine, publicrelations@rackspace.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/99a84454-0134-45a8-8ca3-94bb9145fd15
FAQ
What did Total Wine & More announce with Rackspace Technology on Oct. 15, 2025 (RXT)?
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