Sabio Holdings Inc. reports developments in ad-supported streaming advertising technology, connected TV audience analytics, and creator-led streaming media. The company works with global brands and agencies through an end-to-end technology stack that includes proprietary ad-serving technology, App Science, a non-cookie-based SaaS analytics and insights platform, and Creator Television, its owned-and-operated creator-led streaming network and content studio.
Recurring updates cover financial results, revenue diversification across programmatic and international channels, Creator TV programming and distribution, brand integrations, content partnerships, and audience-measurement validation for connected TV campaigns. Company announcements also address trademark matters tied to Creator TV and the expansion of FAST and AVOD distribution for creator-led programming.
Sabio Holdings (SABOF) announced that its Creator TV network will premiere Ford's original series “La Caravana” on October 15.
All three episodes will air together, following the Ventura Twins on a 2,700-mile road trip from Miami through Dallas to Los Angeles in a Ford F-150 Lobo. The unscripted travel docuseries explores Hispanic culture, food and community as part of Creator TV's Hispanic Heritage Month programming. It will stream on Creator TV across VIZIO WatchFree+, Amazon Fire TV Channels, TCL tv+, Plex, Xumo Play and Anoki's LiveTVx.
Creator TV (SABOF) will have Co-Founder and General Manager Joe Ochoa join a Marketecture Live panel in Chicago on September 23, 2026 to discuss the changing nature of sports fandom and creator roles for brands. The breakout session, titled “Sports Influence Looks Different Now: Where Creators and Fandom Meet,” is set for 1:45 p.m. CT, moderated by Sabio advisor and former McDonald’s VP Caleb Pearson, with McDonald’s Global Media Lead Michelle Niblock also participating. Creator TV reports its audience is up 4.8x year to date, reached 305,000 unique viewers in August, and has seen a 138% increase in average monthly audience in 2026 versus 2025.
Sabio Holdings (SABOF) launched Creator Ad Spot, a new Creator TV+™ format that partners brands with creators to co-develop 15- and 30-second TV commercials plus companion social posts.
The product combines creator-produced ads with Sabio's CTV audience-targeting and App Science® behavioral intelligence, which maps viewing and behavior data across more than 80 million households. Creator TV® now reaches 88 million households across multiple streaming platforms and offers access to over 1,500 vetted creators. Creator TV® surpassed 1 million unique viewers in its first year, with viewership up 163% from Q1 to Q4 2025 and minutes viewed rising 45% month over month. Creator Ad Spot is available to brands and agencies as part of the three-product Creator TV+™ suite.
Sabio Holdings (OTCQB: SABOF) announced that its creator-led streaming network Creator TV has launched a FAST (free ad-supported TV) channel on VIZIO's WatchFree+ service. The move adds a curated slate of creator-driven comedy, lifestyle, culture and sports programming, including tentpole titles from Jenny Lorenzo, Trey Kennedy, QPark, Daphnique Springs, Julie Nolke and Lenarr Young, plus competition franchises like the Creator Poker Championship with World Poker Tour and the Creator Pickleball Tour.
The launch expands Creator TV's distribution to seven platforms, including TCLtv+, Xumo Play, Sling Freestream, Amazon Fire TV Channels, Plex and Anoki's LiveTVx. According to Sabio, Creator TV surpassed 1 million unique viewers in its first year, with viewership up 163% from Q1 to Q4 2025 and minutes viewed rising an average of 45% month over month. The audience skews Gen Z, sports-oriented, multicultural and younger, segments described as harder to reach via traditional linear TV.
Sabio Holdings (OTCQB: SABOF) announced a collaboration with enterprise AI firm Gentoro to introduce agentic AI into Sabio's DSP environment, starting with internal campaign management workflows and a natural language self-serve interface. Gentoro's Campaign Management Agent and MCP-based architecture will work across Sabio's unified tech stack, including its DSP, SSP, SSAI, Creator TV and App Science analytics, with plans to expand agentic AI applications across advertising operations to improve operational efficiency and value for advertisers.
Sabio (OTCQB: SABOF) reported Q2 2026 consolidated gross revenue of $9.7 million (net revenue $8.2 million), down from $11.7 million a year earlier, mainly due to lower political and advocacy spending. Core business revenue grew 6% year-over-year excluding political and advocacy.
Gross margin on net revenue rose to 61%, up 8 percentage points sequentially. Q2 EMEA revenue was $1.9 million, bringing 1H 2026 EMEA sales to $5.0 million, matching full-year 2025. U.S. Programmatic revenue reached $2.9 million, versus $0.8 million in Q2 2025, and together EMEA and U.S. Programmatic represented 49% of gross sales.
Adjusted EBITDA loss was $2.7 million (vs. $1.2 million loss in Q2 2025), improving from a $3.4 million loss in Q1 as margin and cost actions took hold. IFRS net loss widened to $3.9 million. Recurring revenue represented 82% of total (92% in the U.S.). Sabio secured more than $5 million in political and advocacy commitments for 2H 2026 and a $1.5 million non-dilutive term loan at 25% interest to support working capital. Management expects Adjusted EBITDA to return to profitability in the second half of 2026.
Sabio (OTCQB:SABOF) announced the creator lineup for Creator TV Sports'™ inaugural Creator Pickleball Tour at VidCon Anaheim 2026, running June 25–27, 2026.
The 16‑player tournament features major digital creators like NichLmao, Peet Montzingo, Merrick Hanna and DangMattSmith, with episodes streaming across Creator TV's® FAST network reaching 149.6 million households.
Sabio (OTCQB:SABOF) reported Q1 2026 consolidated gross revenues of $8.2M (IFRS revenue $7.2M), down from $9.1M as political and advocacy spend shifted to later in the year. Core business revenues excluding political and advocacy grew 6% year-over-year, with ad-supported streaming gross revenues of $6.5M and 18% normalized growth.
International revenues grew about 1,173% and programmatic CTV/OTT about 1,174%, together forming 62% of revenue. Gross margin was 53%. Sabio reported adjusted EBITDA loss of $3.4M and IFRS net loss of $4.4M, implemented $2.3M in annualized cost reductions, and secured over $5M in 2026 political and advocacy commitments.
Sabio (OTCQB:SABOF) announced that Creator TV Sports™ will distribute the World Chase Tag® World Championships (WCT 7) live from Paris on June 6–7, 2026. The partnership expands coverage across multiple FAST platforms, building on prior events that drew over 250 million digital views and 3.4 million syndication views.
Sabio Holdings (OTCQB:SABOF) announced that the Creator Poker Championship, produced with World Poker Tour, will premiere as a two-part series on CBS Sports Network on May 15, 2026, from 9–11pm EDT.
The show marks Creator TV Sports’ shift from livestream content to a produced national sports television property featuring creator-led poker competition.