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Sabio Holdings Inc. reports developments in ad-supported streaming advertising technology, connected TV audience analytics, and creator-led streaming media. The company works with global brands and agencies through an end-to-end technology stack that includes proprietary ad-serving technology, App Science, a non-cookie-based SaaS analytics and insights platform, and Creator Television, its owned-and-operated creator-led streaming network and content studio.
Recurring updates cover financial results, revenue diversification across programmatic and international channels, Creator TV programming and distribution, brand integrations, content partnerships, and audience-measurement validation for connected TV campaigns. Company announcements also address trademark matters tied to Creator TV and the expansion of FAST and AVOD distribution for creator-led programming.
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Sabio Holdings Inc. (TSXV: SBIO, OTCQX: SABOF) has released its 2023 U.S. Audience Trends Report: Life of a Streamer, analyzing streaming habits of diverse audiences in the U.S. The report indicates that viewers of SVOD platforms exhibit 'loyalist' traits, in contrast to AVOD users who tend to be more budget-conscious. Key findings show preferences for top streaming apps like PlutoTV, Netflix, and Tubi, with significant interest in gaming content among Hispanic audiences. Utilizing its proprietary Household Graph, Sabio provides advertisers with enhanced audience insights, crucial for targeted marketing strategies.
Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) announced its engagement of Independent Trading Group, Inc. as a market maker. The agreement, lasting an initial term of three months with automatic renewal, involves a monthly fee of C$5,000. ITG's role will focus on addressing supply and demand imbalances of Sabio's shares. Notably, there are no performance factors or stock options associated with this agreement. Established in 1992, ITG specializes in market making and liquidity provision. This strategic move aims to enhance the trading experience for investors in the rapidly growing CTV and OTT advertising market.
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Sabio Holdings Inc. has appointed Tim Russell as its first Chief Revenue Officer (CRO), aiming to enhance global expansion and revenue growth. With over 28 years in the TV industry, Russell will oversee sales strategies and identify new market opportunities. This follows significant growth in 2021, with a 116% YoY revenue increase reported in Q1 2022. The leadership expansion includes the recent addition of Chief Growth Officer Jon Stimmel, positioning the company for increased demand in the connected TV advertising space.
Sabio Holdings Inc. has achieved an upgrade to the OTCQX® Best Market, enhancing its market visibility and accessibility for investors. Trading under the ticker SABOF began on June 15, 2022, following strong financial performance in 2021 and Q1 2022. The OTCQX® is known for its high standards and corporate governance, positioning Sabio for increased investor interest. The company provides advanced advertising platforms for connected TV (CTV) and over-the-top (OTT) services, capitalizing on a growing market projected to reach over 221 million users in the U.S. by 2022.