Sabio Announces Household Graph Milestone of 80 Million, Representing 70% of All US Streaming Households

Rhea-AI Summary

Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) announced that its AI-powered analytics platform, App Science™, has reached a significant milestone of 80 million households in its household graph, representing 70% of all U.S. streaming households.

App Science matches mobile device and CTV streaming data from over 1 billion device IDs to deliver audiences at scale. The platform maintains a balanced representation of iOS and Android devices, connected TVs, and other streaming platforms. The household graph provides exclusive validated segments to Sabio and emphasizes deduplication at the household level for more accurate targeting.

This achievement coincides with Sabio's 10-year anniversary and demonstrates the company's commitment to scaling precision and inclusivity in targeting, activating, and measuring streaming audiences.

Positive

• Reaches 80 million households, covering 70% of U.S. streaming market
• Processes data from over 1 billion device IDs
• Provides balanced coverage across iOS, Android, and connected TV platforms

Negative

• None.

News Market Reaction

+8.11%

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+8.11% News Effect

On the day this news was published, SABOF gained 8.11%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

App Science™, an AI-powered analytics platform wholly owned by Sabio Holdings, captures majority of streaming TV viewers, enabling larger scale for advertisers

TORONTO, Feb. 11, 2025 /PRNewswire/ -- Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) (the "Company" or "Sabio"), a Los Angeles-based Adtech company specializing in helping top global brands reach, engage, and validate streaming TV audiences, today announced that its wholly-owned App Science™ household graph now reaches 80 million households. This milestone equates to 70% of all U.S. streaming households.

App Science™ ("App Science") is an independent data entity that is wholly owned by Sabio Holdings. It matches mobile device and CTV streaming data from more than 1 billion device IDs to deliver audiences at scale. Leveraging its 80 million household graph, App Science provides exclusive validated segments to Sabio.

This scale of data enables App Science to capture all segments of the population and maintain a graph that is truly representative of the entire U.S. population. Data is collected across multiple devices with near-equal representation of iOS and Android, as well as connected TVs and other streaming platforms.

"App Science's household graph is not static; it's a living, breathing entity that evolves daily with new traffic and updates," said Josh Melick, SVP of Product and Data at App Science. "This achievement exemplifies our commitment and that of Sabio to scale precision and inclusivity in targeting, activating, and measuring streaming audiences."

App Science emphasizes deduplication at the household level to create a more accurate and actionable dataset. The 80 million household graph was achieved through continuous updates to internal systems, ensuring compliance with evolving regulations and adaptability to newer devices.

"Aligning with our organization's 10-year anniversary, this milestone for the household graph reaffirms Sabio's position as a leader in capturing the diverse mass market. Sabio drives results for brands and agencies by offering unparalleled scale and precision," said Aziz Rahimtoola, CEO and Co-Founder of Sabio.

Key Highlights of the App Science Household Graph:

• Captures 70% of U.S. streaming households (based on 115 million U.S. CTV Households, per Emarketer).
• Represents a balanced mix of iOS, Android, connected TVs, and other devices.
• Reflects evolving consumer behaviors and regulatory requirements.

For more information, please visit sabio.inc.

About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a Los Angeles-based Adtech company specializing in helping top 100 global brands reach, engage, and validate (R.E.V) streaming TV audiences in a highly fragmented media ecosystem. Sabio leverages its complete end-to-end ad-supported streaming tech stack, which features App Science™—a non-cookie-based SaaS analytics and insights platform with a proprietary 80 million household graph and AI capabilities—alongside its ad-serving technology and direct supply.

For more information, visit: sabio.inc

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc

View original content:https://www.prnewswire.com/news-releases/sabio-announces-household-graph-milestone-of-80-million-representing-70-of-all-us-streaming-households-302372735.html

SOURCE Sabio Inc.

FAQ

What percentage of US streaming households does Sabio's (SABOF) App Science platform cover?

Sabio's App Science platform covers 70% of U.S. streaming households, reaching 80 million households.

How many device IDs does Sabio's (SABOF) App Science platform process?

App Science processes data from more than 1 billion device IDs to deliver audiences at scale.

What types of devices does Sabio's (SABOF) App Science household graph include?

The App Science household graph includes a balanced mix of iOS, Android, connected TVs, and other streaming platforms.

How does Sabio (SABOF) ensure accuracy in its household graph data?

Sabio ensures accuracy through household-level deduplication and continuous updates to internal systems, maintaining compliance with evolving regulations and adaptability to newer devices.