Gray Dawes Group appoints Sabre as exclusive global distribution partner
Sabre Corporation and Gray Dawes Group have announced a significant multi-year partnership, making Sabre the exclusive global distribution platform partner for the independent travel management company. The collaboration aims to accelerate Gray Dawes' growth through AI-driven technology and automation.
Gray Dawes will access Sabre's content through their YourTrip corporate travel platform, powered by Atriis. The partnership focuses on expanding operations in key markets, including the UK, Netherlands, North America, and Australia. The integration supports Gray Dawes' "Always On" service model and allows seamless access to comprehensive travel options.
The strategic alliance enables Gray Dawes to streamline technology management and enhance operational efficiency by consolidating their entire global operation on a single GDS. Sabre's open approach and API connectivity ensure Gray Dawes can maintain their existing technology while accessing Sabre's travel marketplace, supporting continued high-value service delivery to clients.
Sabre Corporation e Gray Dawes Group hanno annunciato una partnership pluriennale significativa, designando Sabre come partner esclusivo per la distribuzione globale per l'azienda indipendente di gestione viaggi. La collaborazione mira ad accelerare la crescita di Gray Dawes attraverso tecnologie basate sull'intelligenza artificiale e l'automazione.
Gray Dawes potrà accedere ai contenuti di Sabre tramite la piattaforma di viaggio aziendale YourTrip, alimentata da Atriis. La partnership si concentra sull'espansione delle operazioni in mercati chiave come Regno Unito, Paesi Bassi, Nord America e Australia. L'integrazione supporta il modello di servizio "Always On" di Gray Dawes e consente un accesso fluido a opzioni di viaggio complete.
Questa alleanza strategica permette a Gray Dawes di semplificare la gestione tecnologica e migliorare l'efficienza operativa consolidando l'intera operazione globale su un unico GDS. L'approccio aperto di Sabre e la connettività API garantiscono a Gray Dawes di mantenere la tecnologia esistente, accedendo al marketplace di viaggi di Sabre, sostenendo così un servizio di alto valore per i clienti.
Sabre Corporation y Gray Dawes Group han anunciado una importante alianza plurianual, convirtiendo a Sabre en el socio exclusivo de plataforma de distribución global para la compañía independiente de gestión de viajes. La colaboración busca acelerar el crecimiento de Gray Dawes mediante tecnología impulsada por IA y automatización.
Gray Dawes accederá al contenido de Sabre a través de su plataforma corporativa de viajes YourTrip, potenciada por Atriis. La asociación se centra en expandir operaciones en mercados clave como Reino Unido, Países Bajos, Norteamérica y Australia. La integración respalda el modelo de servicio "Always On" de Gray Dawes y permite un acceso fluido a opciones de viaje completas.
La alianza estratégica permite a Gray Dawes optimizar la gestión tecnológica y mejorar la eficiencia operativa consolidando toda su operación global en un único GDS. El enfoque abierto de Sabre y la conectividad API aseguran que Gray Dawes pueda mantener su tecnología actual mientras accede al mercado de viajes de Sabre, apoyando la prestación continua de servicios de alto valor a sus clientes.
Sabre Corporation와 Gray Dawes Group가 다년간의 중요한 파트너십을 발표하며, Sabre를 독립 여행 관리 회사의 독점 글로벌 배포 플랫폼 파트너로 선정했습니다. 이번 협력은 AI 기반 기술과 자동화를 통해 Gray Dawes의 성장을 가속화하는 것을 목표로 합니다.
Gray Dawes는 Atriis가 지원하는 YourTrip 기업 여행 플랫폼을 통해 Sabre의 콘텐츠에 접근할 수 있습니다. 이 파트너십은 영국, 네덜란드, 북미, 호주 등 주요 시장에서의 운영 확장에 중점을 둡니다. 통합은 Gray Dawes의 "Always On" 서비스 모델을 지원하며 포괄적인 여행 옵션에 원활하게 접근할 수 있도록 합니다.
이 전략적 제휴를 통해 Gray Dawes는 전 세계 운영을 단일 GDS에 통합하여 기술 관리와 운영 효율성을 향상시킬 수 있습니다. Sabre의 개방형 접근 방식과 API 연결성은 Gray Dawes가 기존 기술을 유지하면서 Sabre의 여행 시장에 접근할 수 있게 하여 고객에게 지속적으로 고부가가치 서비스를 제공할 수 있도록 지원합니다.
Sabre Corporation et Gray Dawes Group ont annoncé un partenariat important sur plusieurs années, faisant de Sabre le partenaire exclusif de la plateforme de distribution mondiale pour cette société indépendante de gestion de voyages. Cette collaboration vise à accélérer la croissance de Gray Dawes grâce à une technologie pilotée par l'IA et à l'automatisation.
Gray Dawes accédera au contenu de Sabre via leur plateforme de voyage d'affaires YourTrip, propulsée par Atriis. Le partenariat se concentre sur l'expansion des opérations sur des marchés clés, notamment au Royaume-Uni, aux Pays-Bas, en Amérique du Nord et en Australie. L'intégration soutient le modèle de service "Always On" de Gray Dawes et permet un accès fluide à une gamme complète d'options de voyage.
Cette alliance stratégique permet à Gray Dawes de rationaliser la gestion technologique et d'améliorer l'efficacité opérationnelle en consolidant l'ensemble de ses opérations mondiales sur un seul GDS. L'approche ouverte de Sabre et la connectivité API garantissent à Gray Dawes de conserver leur technologie existante tout en accédant au marché du voyage Sabre, soutenant ainsi la continuité d'un service à forte valeur ajoutée pour leurs clients.
Sabre Corporation und Gray Dawes Group haben eine bedeutende mehrjährige Partnerschaft bekannt gegeben, bei der Sabre zum exklusiven globalen Vertriebsplattformpartner für das unabhängige Reiseverwaltungsunternehmen wird. Die Zusammenarbeit zielt darauf ab, das Wachstum von Gray Dawes durch KI-gesteuerte Technologie und Automatisierung zu beschleunigen.
Gray Dawes erhält Zugang zu Sabres Inhalten über ihre Unternehmensreiseplattform YourTrip, die von Atriis unterstützt wird. Die Partnerschaft konzentriert sich auf die Expansion in wichtigen Märkten wie Großbritannien, den Niederlanden, Nordamerika und Australien. Die Integration unterstützt das "Always On"-Servicemodell von Gray Dawes und ermöglicht nahtlosen Zugriff auf umfassende Reiseoptionen.
Die strategische Allianz ermöglicht es Gray Dawes, das Technologiemanagement zu optimieren und die operative Effizienz zu steigern, indem die gesamte globale Operation auf ein einziges GDS konsolidiert wird. Sabres offener Ansatz und API-Konnektivität stellen sicher, dass Gray Dawes ihre bestehende Technologie beibehalten kann und gleichzeitig Zugang zu Sabres Reisemarkt erhält, was eine weiterhin hochwertige Serviceleistung für Kunden unterstützt.
- Multi-year exclusive partnership with Gray Dawes Group, a major independent TMC, expanding Sabre's market share
- Strategic expansion into key markets: UK, Netherlands, North America, and Australia
- Integration with Gray Dawes' YourTrip platform demonstrates product flexibility and API capabilities
- AI and automation capabilities provide competitive advantage in travel technology
- Heavy dependence on single client relationship increases business concentration risk
- Investment in AI and automation capabilities may increase short-term costs
Gray Dawes will partner with Sabre to accelerate its next phase of growth, prioritizing investments in innovation to better serve clients worldwide and enhance operational efficiency. Advanced capabilities in AI and automation will enable Gray Dawes' agents to focus on high-value interactions, while Sabre's multi-source content approach streamlines technology management, ensuring seamless access to comprehensive travel options.
"We have selected Sabre as our global distribution technology platform because of their ability to support our operational model and international growth," said Suzanne Horner, Chief Executive Officer at Gray Dawes. "Their global scale, stable technology infrastructure, and investment roadmap align with our objective to expand beyond our core markets and operate efficiently on a global scale. By focusing our entire global operation on a single GDS, we can achieve far greater efficiencies within our business, freeing up time and resources to further develop our Always On service model. Sabre offers excellent support to our High Tech, High Content value proposition, and we are excited to explore how their innovation can complement our own in-house technology developments in the service of our clients."
Gray Dawes' partnership with Sabre supports the TMC's strategic growth initiatives across key regions, focusing on its European markets — the
"This partnership highlights Sabre's capability to collaborate with and deliver integrated solutions for TMCs looking to scale both locally and globally," said Richard Addey, Regional Director for
Gray Dawes accesses Sabre content through YourTrip, their online corporate travel platform and booking tool, powered by Atriis. Gray Dawes has been instrumental in the development of Atriis, as well as pioneering their own online Portal, which provides clients with complete control over their corporate travel program within a secure environment — a model into which Sabre fits perfectly.
Sabre's open approach and API connectivity enable access to its travel marketplace without the need to change existing technology, supporting Gray Dawes' operational model and allowing agents to continue delivering high-value service to their clients without disruption.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale, and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel worldwide. Headquartered in
SABR-F
Media Contact
Branko Karlezi – Branko.karlezi@sabre.com
About Gray Dawes Group
Gray Dawes Group is one of the largest independent travel management companies in the world, with operations in the
Media Contact
John Cooper – john.cooper@gdg.travel
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SOURCE Sabre Corporation
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