OUTRIGGER Resorts & Hotels expands SynXis® Retailing across their global resort chain to elevate guest experiences and boost revenue
Rhea-AI Summary
Sabre (NASDAQ: SABR) announced an expanded partnership with OUTRIGGER Resorts & Hotels to implement SynXis® Retailing solution across their resort portfolio. Following successful adoption at two properties, OUTRIGGER is extending the platform to their remaining 12 resorts, becoming the first major customer to upgrade from standard dynamic packaging to advanced SynXis Retailing capabilities.
The implementation aims to enhance merchandising power and guest booking experiences. Hotels using SynXis Retailing have reported up to 3x increase in revenue, improved customer satisfaction, and faster booking processes. OUTRIGGER, operating 38 properties across Hawaii, Asia-Pacific, and Indian Ocean, has been a Sabre customer since 2017.
The platform enables OUTRIGGER to merchandise hotel spaces, services, and experiences while providing personalized options throughout the guest journey. This expansion reinforces Sabre's position in advanced hospitality retailing solutions and OUTRIGGER's commitment to enhancing guest experiences.
Positive
- Implementation of SynXis Retailing has shown up to 3x revenue increase for adopting hotels
- Expansion of partnership with major hotel chain (38 properties) demonstrates product market validation
- Successful transition from initial 2-property pilot to full chain implementation indicates strong product performance
Negative
- None.
News Market Reaction
On the day this news was published, SABR gained 4.75%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
As an early adopter of SynXis Retailing at two of its properties, OUTRIGGER Resorts & Hotels experienced the benefits of Sabre's innovative hotel retail management platform. Building on this success, the chain has committed to implementing the solution across their remaining 12 resort properties. OUTRIGGER Resorts & Hotels is the first major customer to upgrade from the standard dynamic packaging functionality on SynXis Booking Engine to the advanced capabilities of SynXis Retailing. This move enhances their merchandising power and solidifies their position as a forward-thinking leader in hospitality.
"We're thrilled to deepen our collaboration with OUTRIGGER Resorts & Hotels as they expand their adoption of SynXis Retailing," said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. "This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger's decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market."
OUTRIGGER's implementation of SynXis Retailing reflects the brand's vision to enhance the booking journey and provide customized offers for their guests. By utilizing Sabre's retailing tools, OUTRIGGER can merchandise hotel spaces, services, and experiences, ensuring that guests can access personalized options at every touchpoint. Hoteliers who have adopted SynXis Retailing have reported significant benefits, including up to a 3x increase in revenue, greater customer satisfaction, and faster booking processes.
"We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay. The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation," said Josh Haddadi, Senior Digital Solutions Manager, OUTRIGGER Hospitality Group.
OUTRIGGER Resorts & Hotels, which operates 38 properties in iconic beachfront destinations across
About Sabre Corporation
Sabre Corporation is a leading software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The company connects travel suppliers and buyers around the globe through innovative products and next-generation technology solutions. Sabre harnesses speed, scale, and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel worldwide. Headquartered in
ABOUT OUTRIGGER RESORTS & HOTELS
For more than 75 years, OUTRIGGER has charted a journey of discovery – expanding from Hawai'i to premier resort destinations including
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Elizabeth Hands
Liz.Hands@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
FAQ
What revenue increase have hotels reported after implementing Sabre's SynXis Retailing solution?
How many properties will implement SABR's SynXis Retailing solution in this expansion?
When did OUTRIGGER Resorts & Hotels first become a Sabre (SABR) customer?
How many total properties does OUTRIGGER operate using SABR's solutions?
