Riyadh Air selects Sabre as its first global distribution partner to advance retailing and distribution strategy
Sabre Corporation (NASDAQ: SABR) has secured a global distribution agreement with Riyadh Air, becoming the first global distribution partner for the new Saudi Arabian national carrier. The partnership enables Riyadh Air to distribute both NDC and traditional fares through Sabre's marketplace, leveraging advanced technology solutions for personalized travel offers.
The collaboration builds upon their existing IT partnership, which includes Riyadh Air's previous selection of SabreMosaic™ for Offer Management. Through this expanded partnership, Riyadh Air aims to become the world's first native digital airline, gaining access to Sabre's extensive global network of travel agents, corporate buyers, and customers while enhancing booking experiences through dynamic content distribution.
Sabre Corporation (NASDAQ: SABR) ha siglato un accordo di distribuzione globale con Riyadh Air, diventando il primo partner di distribuzione globale per la nuova compagnia aerea nazionale saudita. La collaborazione permette a Riyadh Air di distribuire tariffe sia NDC che tradizionali attraverso il marketplace di Sabre, sfruttando soluzioni tecnologiche avanzate per offerte di viaggio personalizzate.
Questa partnership si basa sulla precedente collaborazione IT, che includeva la scelta di SabreMosaic™ da parte di Riyadh Air per la gestione delle offerte. Grazie a questa espansione, Riyadh Air punta a diventare la prima compagnia aerea nativamente digitale al mondo, accedendo alla vasta rete globale di agenti di viaggio, acquirenti aziendali e clienti di Sabre, migliorando al contempo l’esperienza di prenotazione attraverso una distribuzione dinamica dei contenuti.
Sabre Corporation (NASDAQ: SABR) ha asegurado un acuerdo de distribución global con Riyadh Air, convirtiéndose en el primer socio de distribución global para la nueva aerolínea nacional saudí. La asociación permite a Riyadh Air distribuir tarifas tanto NDC como tradicionales a través del marketplace de Sabre, aprovechando soluciones tecnológicas avanzadas para ofertas de viaje personalizadas.
La colaboración se basa en su asociación tecnológica existente, que incluye la selección previa de SabreMosaic™ por parte de Riyadh Air para la gestión de ofertas. A través de esta asociación ampliada, Riyadh Air aspira a convertirse en la primera aerolínea nativamente digital del mundo, accediendo a la extensa red global de agentes de viajes, compradores corporativos y clientes de Sabre, mejorando la experiencia de reserva mediante la distribución dinámica de contenido.
Sabre Corporation (NASDAQ: SABR)는 Riyadh Air와 글로벌 유통 계약을 체결하여 새로운 사우디아라비아 국적 항공사의 첫 글로벌 유통 파트너가 되었습니다. 이번 파트너십을 통해 Riyadh Air는 Sabre의 마켓플레이스를 통해 NDC 및 전통 운임을 모두 유통할 수 있으며, 개인화된 여행 제안을 위한 첨단 기술 솔루션을 활용하게 됩니다.
이번 협력은 Riyadh Air가 이전에 오퍼 관리용으로 선택한 SabreMosaic™을 포함한 기존 IT 파트너십을 기반으로 합니다. 확장된 파트너십을 통해 Riyadh Air는 세계 최초의 네이티브 디지털 항공사가 되는 것을 목표로 하며, Sabre의 광범위한 글로벌 여행사, 기업 구매자 및 고객 네트워크에 접근하고 동적 콘텐츠 배포를 통해 예약 경험을 향상시킬 수 있습니다.
Sabre Corporation (NASDAQ: SABR) a conclu un accord de distribution mondial avec Riyadh Air, devenant ainsi le premier partenaire de distribution global de la nouvelle compagnie aérienne nationale saoudienne. Ce partenariat permet à Riyadh Air de distribuer des tarifs NDC et traditionnels via la plateforme Sabre, en tirant parti de solutions technologiques avancées pour des offres de voyage personnalisées.
Cette collaboration s’appuie sur leur partenariat IT existant, qui comprend la précédente sélection de SabreMosaic™ par Riyadh Air pour la gestion des offres. Grâce à ce partenariat élargi, Riyadh Air vise à devenir la première compagnie aérienne native digitale au monde, accédant au vaste réseau mondial d’agents de voyage, d’acheteurs d’entreprise et de clients de Sabre, tout en améliorant l’expérience de réservation grâce à une distribution dynamique du contenu.
Sabre Corporation (NASDAQ: SABR) hat eine globale Vertriebsvereinbarung mit Riyadh Air geschlossen und ist damit der erste globale Vertriebspartner der neuen saudischen Nationalfluggesellschaft. Die Partnerschaft ermöglicht es Riyadh Air, sowohl NDC- als auch traditionelle Tarife über den Marktplatz von Sabre zu vertreiben und dabei fortschrittliche Technologielösungen für personalisierte Reiseangebote zu nutzen.
Die Zusammenarbeit baut auf der bestehenden IT-Partnerschaft auf, zu der auch die frühere Auswahl von SabreMosaic™ für das Angebotsmanagement durch Riyadh Air gehört. Durch diese erweiterte Partnerschaft strebt Riyadh Air an, die weltweit erste native digitale Fluggesellschaft zu werden, erhält Zugang zu Sabres umfangreichem globalem Netzwerk von Reisebüros, Firmenkunden und Kunden und verbessert die Buchungserlebnisse durch dynamische Inhaltsverteilung.
- First global distribution partnership secured for Riyadh Air, expanding Sabre's market presence in Saudi Arabia
- Integration of both NDC and traditional content distribution capabilities enhances Sabre's service offering
- Partnership builds on existing IT relationship, strengthening long-term business potential
- Access to Sabre's extensive global marketplace expands potential revenue opportunities
- None.
Insights
Sabre secures strategic distribution partnership with Riyadh Air, enhancing revenue potential and strengthening its position in the Middle East market.
Sabre Corporation (NASDAQ: SABR) has secured a significant business win by becoming Riyadh Air's first global distribution partner. This agreement builds upon an existing IT partnership where Riyadh Air had previously selected Sabre's SabreMosaic™ for offer management capabilities.
The partnership has several strategic advantages for Sabre. First, it expands Sabre's footprint in the growing Middle Eastern aviation market, where Saudi Arabia is making substantial investments in its tourism and aviation sectors. Second, it showcases Sabre's technological capabilities in offering both traditional and New Distribution Capability (NDC) content integration – critical differentiation in today's competitive travel technology landscape.
For context, this deal represents a vote of confidence in Sabre's distribution technology at a time when airlines are increasingly looking for more direct consumer relationships. By selecting Sabre as its first distribution partner, Riyadh Air signals that third-party distribution remains valuable even for digitally-focused carriers.
The timing is particularly favorable, as Riyadh Air positions itself as a "native digital airline," suggesting Sabre's technology meets the standards of carriers building their operations from the ground up with modern technology stacks. This partnership helps validate Sabre's relevance in the evolving airline distribution ecosystem and opens potential for additional service adoption as Riyadh Air scales its operations.
While the press release doesn't quantify the financial impact, distribution partnerships typically generate transaction-based revenue for Sabre, potentially creating a meaningful revenue stream as Riyadh Air builds its operations and passenger volumes grow over time.
Global agreement enables Riyadh Air to distribute its content, including NDC and traditional fares, through Sabre's extensive marketplace
The collaboration will enable Riyadh Air to utilize Sabre's advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre's extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences.
"Sabre is well-positioned to support Riyadh Air's retailing and distribution strategies," said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. "Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air's ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today's travelers."
Since its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air's commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies.
"Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution," said Vincent Coste, Chief Commercial Officer, Riyadh Air. "Sabre's extensive global reach and innovative technology will enable us to connect with travelers worldwide while enhancing their booking experiences through dynamic, personalized content. This partnership not only supports our retailing strategy but also complements our earlier selection of SabreMosaic™, strengthening the foundation of our long-term collaboration and positioning us for rapid growth globally."
This agreement is a continuation of the strategic partnership between Sabre and Riyadh Air, which includes the airline's selection of SabreMosaic™ for its Offer Management capabilities. SabreMosaic™ empowers Riyadh Air to optimize their offers and create a highly personalized experience for travelers. This technology, combined with Sabre's comprehensive distribution platform, strengthens Riyadh Air's ability to drive revenue and enhance customer satisfaction across its global network.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Riyadh Air:
Riyadh Air's is a digitally native airline focused on achieving Kingdom's 2030 vision to lead the aviation industry and put
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
sabrenews@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/riyadh-air-selects-sabre-as-its-first-global-distribution-partner-to-advance-retailing-and-distribution-strategy-302453809.html
SOURCE Sabre Corporation
FAQ
What does the Sabre-Riyadh Air distribution partnership mean for SABR stock?
How will Sabre's technology benefit Riyadh Air's distribution strategy?
What is the significance of Riyadh Air choosing Sabre as its first distribution partner?
How does the Riyadh Air partnership align with Sabre's business strategy?
