Sabre and Arajet sign long-term distribution agreement to expand reach and boost sales
Rhea-AI Summary
Sabre (NASDAQ: SABR) has announced a multi-year distribution agreement with Dominican flag carrier Arajet. This partnership will allow Arajet to distribute its flight inventory, offers, and services through Sabre's global network of travel buyers. The agreement expands Arajet's existing partnership with Sabre beyond the Radixx Res passenger services system (PSS) to now include distribution through the Sabre Global Distribution System (GDS).
Arajet, a low-price carrier, currently offers flights to 23 destinations in 16 countries throughout the Caribbean and the Americas, with a fleet of 10 aircraft. The airline has transported over 1.3 million passengers in almost a year of operation. This new agreement aims to help Arajet expand its reach in the Americas and provide Sabre-connected agents with access to additional airline content for creating personalized offers for leisure travelers.
Positive
- Multi-year distribution agreement signed between Sabre and Arajet
- Expansion of Arajet's reach through Sabre's global network of travel buyers
- Increased visibility and sales potential for Arajet's flight inventory
- Enhanced options for Sabre-connected travel agents to create personalized offers
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, SABR declined 2.57%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
The multi-year agreement will allow the airline to strengthen the distribution of its flight inventory through Sabre's global network of travel buyers.
Under the agreement, Arajet will distribute its inventory of flights, offers and services through a vast network of travel agents across the world, giving Sabre-connected agents access to additional airline content to create personalized offers and experiences for their leisure travelers through the Sabre Global Distribution System (GDS).
"Sabre stands out as a compelling partner choice because of its distribution network and advanced technology, which aligns perfectly with the flexibility we need to achieve our objectives," said Nacim Yala, chief commercial and business strategy officer at Arajet. "We are excited to expand our partnership with Sabre beyond its Radixx Res passenger services system (PSS) to now distribute our content through the Sabre GDS. This allows us to expand our reach in the Americas, bringing the best offers to an extensive travel agency network and making it easier to sell our products to the millions of travelers they serve."
Today, the low-price carrier offers flights throughout the
"Arajet is a rapidly growing airline in the region. We are delighted that Arajet has decided to expand their partnership with Sabre," said Chris Wilding, senior vice president, air distribution, Sabre Travel Solutions. "We look forward to helping Arajet achieve its business objectives, and to providing travel agencies around the world with easy and efficient access to more options for their travelers to visit the many beautiful destinations in this region."
Sabre's multi-source platform strategy enables the efficient consumption and normalization of travel content, addressing the growing challenge of content fragmentation. This approach allows Sabre to integrate any multi-source content in the GDS, including EDIFACT, NDC and LCC, equipping carriers with a more dynamic retailing experience, while ensuring travel buyers to continue to have access to the broadest content.
About Arajet
Arajet is the first low-price airline in the
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized travelers experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than
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SOURCE Sabre Corporation
