Sabre and Iberia enhance travel retailing with NDC Iaunch

Rhea-AI Summary

Sabre Corporation and Iberia have launched New Distribution Capability (NDC) content integration in Sabre's global distribution system. This strategic partnership enables Sabre-connected travel agencies to access Iberia's dynamic NDC offers, comparing flight options with enhanced efficiency and transparency.

The collaboration strengthens Sabre's multi-source content platform, allowing agencies to seamlessly shop, book, and service NDC content alongside other offerings. Iberia can now deliver more flexible and tailored fare choices to travelers worldwide through Sabre's extensive network.

Key benefits include:

• Broader content access integrated into agency workflows
• Real-time offer creation capabilities
• Enhanced interoperability and flexibility
• Streamlined technology for improved travel experience

Positive

• Integration of Iberia's NDC content expands Sabre's multi-source content platform
• Strategic partnership enhances Sabre's distribution capabilities and market reach
• Strengthens competitive position in travel technology marketplace
• Potential for increased revenue through enhanced booking capabilities and content access

Negative

• None.

News Market Reaction

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-5.14% News Effect

On the day this news was published, SABR declined 5.14%, reflecting a notable negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Sabre's multi-source content platform now includes Iberia's NDC offers, providing agencies with enriched content and travelers with personalized options

SOUTHLAKE, Texas, and MADRID, April 29, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, today activated Iberia's New Distribution Capability (NDC) content in its global distribution system (GDS). Sabre and Iberia reinforce their shared commitment to boost travel retailing through NDC, providing Sabre-connected travel agencies seamless access to Iberia's dynamic NDC offers and enabling them to compare flight options with greater efficiency and transparency. It also supports Iberia's strategy to provide more flexible and tailored fare choices to travelers.

"Activating our NDC connection in Sabre's global travel marketplace marks an important step in Iberia's evolving distribution strategy," said Celia Muñoz Espín, Commercial Strategy and Distribution Director at Iberia. "By leveraging Sabre's extensive network and NDC capabilities, we can deliver even greater value and service through access to our NDC products and fares to travelers worldwide."

Sabre's NDC approach ensures broader content access while integrating seamlessly into agency workflows. As real-time offer creation is reshaping distribution, the collaboration between Iberia and Sabre delivers the interoperability, and flexibility needed to meet evolving customer demands. Together, Iberia and Sabre are enabling a scalable distribution model that balances cost efficiency with access to enriched content and streamlined technology.

"We're thrilled to welcome Iberia to the growing list of airlines activating NDC through Sabre," said Kathy Morgan, Senior Vice President of Product Management – Distribution Experience, Sabre Travel Solutions. "We are laser-focused on making NDC work at scale – seamlessly integrating it into agency workflows so airlines can distribute richer, more personalized offers while ensuring agencies can easily shop, book, and service that content. Partnering with Iberia strengthens our multi-source content platform, delivering greater choice and value across the travel ecosystem."

This integration reinforces Sabre's and Iberia commitment to advancing travel retailing and distribution. It ensures agencies and corporations can efficiently shop, book, and service NDC offers alongside other content in Sabre's travel marketplace. With Iberia's NDC content now available, Sabre-connected agencies gain even more choice and flexibility, improving the overall travel experience.

About Sabre Corporation

Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.

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Media Contacts:

Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com

Peter Melcher
peter.melcher@sabre.com

Investors 
Brian Evans
sabre.investorrelations@sabre.com

 

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SOURCE Sabre Corporation

FAQ

What is the NDC partnership between Sabre (SABR) and Iberia in 2025?

Sabre activated Iberia's New Distribution Capability (NDC) content in its global distribution system, allowing Sabre-connected travel agencies to access Iberia's dynamic NDC offers and compare flight options more efficiently.

How does the Sabre-Iberia NDC integration benefit travel agencies?

Travel agencies gain seamless access to Iberia's NDC content through Sabre's platform, enabling them to shop, book, and service NDC offers alongside other content, with greater choice and flexibility in flight options.

What are the key features of Sabre's (SABR) NDC distribution strategy?

Sabre's NDC approach focuses on broader content access, seamless agency workflow integration, and real-time offer creation, delivering interoperability and flexibility to meet customer demands while maintaining cost efficiency.

How does the Iberia NDC launch impact Sabre's (SABR) travel marketplace?

The integration strengthens Sabre's multi-source content platform by adding Iberia's NDC content, providing agencies with enriched content and enabling more personalized travel options for customers worldwide.

What is the significance of Sabre's NDC integration for travel distribution?

The integration represents an advancement in travel retailing and distribution, enabling more efficient comparison of flight options, greater transparency, and enhanced ability to deliver personalized fare choices to travelers.