Sabre expands NDC reach with Air France and KLM
Sabre Corporation (SABR) has activated Air France and KLM's New Distribution Capability (NDC) content in its travel marketplace. This integration enables Sabre-connected travel agencies to access exclusive fares, continuous pricing, and enhanced travel options through Sabre's platform.
The collaboration allows Air France and KLM to provide richer content and more competitive pricing in the indirect channel, while agencies can access this content through Sabre's Offer and Order APIs, Sabre Red 360, and Sabre Red Launchpad™. The integration supports multi-source content, combining NDC with traditional options, streamlining the booking process for travel sellers.
Sabre now offers access to NDC content from more airlines than any other major Global Distribution System (GDS), reinforcing its position in modern travel retail technology.
Sabre Corporation (SABR) ha attivato i contenuti New Distribution Capability (NDC) di Air France e KLM nel suo marketplace di viaggi. Questa integrazione permette alle agenzie di viaggio collegate a Sabre di accedere a tariffe esclusive, prezzi aggiornati in tempo reale e opzioni di viaggio migliorate attraverso la piattaforma Sabre.
La collaborazione consente ad Air France e KLM di offrire contenuti più ricchi e prezzi più competitivi nel canale indiretto, mentre le agenzie possono accedere a questi contenuti tramite le API Offer and Order di Sabre, Sabre Red 360 e Sabre Red Launchpad™. L'integrazione supporta il contenuto multi-sorgente, combinando NDC con le opzioni tradizionali, semplificando il processo di prenotazione per gli operatori di viaggio.
Sabre offre ora l'accesso ai contenuti NDC di più compagnie aeree rispetto a qualsiasi altro grande Global Distribution System (GDS), rafforzando la sua posizione nella tecnologia moderna per il retail dei viaggi.
Sabre Corporation (SABR) ha activado el contenido New Distribution Capability (NDC) de Air France y KLM en su mercado de viajes. Esta integración permite a las agencias de viajes conectadas a Sabre acceder a tarifas exclusivas, precios continuos y opciones de viaje mejoradas a través de la plataforma de Sabre.
La colaboración permite que Air France y KLM ofrezcan contenido más completo y precios más competitivos en el canal indirecto, mientras que las agencias pueden acceder a este contenido mediante las API Offer and Order de Sabre, Sabre Red 360 y Sabre Red Launchpad™. La integración soporta contenido de múltiples fuentes, combinando NDC con opciones tradicionales, facilitando el proceso de reserva para los vendedores de viajes.
Sabre ahora ofrece acceso a contenido NDC de más aerolíneas que cualquier otro Sistema Global de Distribución (GDS) importante, reforzando su posición en la tecnología moderna de venta minorista de viajes.
Sabre Corporation (SABR)가 여행 마켓플레이스에서 Air France와 KLM의 New Distribution Capability (NDC) 콘텐츠를 활성화했습니다. 이 통합을 통해 Sabre와 연결된 여행사는 Sabre 플랫폼을 통해 독점 요금, 지속적인 가격 책정 및 향상된 여행 옵션에 접근할 수 있습니다.
이번 협력을 통해 Air France와 KLM은 간접 채널에서 더 풍부한 콘텐츠와 경쟁력 있는 가격을 제공할 수 있으며, 여행사는 Sabre의 Offer and Order API, Sabre Red 360, Sabre Red Launchpad™를 통해 이 콘텐츠에 접근할 수 있습니다. 이 통합은 다중 소스 콘텐츠를 지원하여 NDC와 전통적인 옵션을 결합해 여행 판매자의 예약 과정을 간소화합니다.
Sabre는 현재 다른 주요 글로벌 배포 시스템(GDS)보다 더 많은 항공사의 NDC 콘텐츠에 접근할 수 있어 현대 여행 소매 기술 분야에서 입지를 강화하고 있습니다.
Sabre Corporation (SABR) a activé le contenu New Distribution Capability (NDC) d'Air France et KLM sur sa place de marché de voyages. Cette intégration permet aux agences de voyages connectées à Sabre d'accéder à des tarifs exclusifs, à une tarification continue et à des options de voyage améliorées via la plateforme Sabre.
Cette collaboration permet à Air France et KLM de proposer un contenu plus riche et des tarifs plus compétitifs sur le canal indirect, tandis que les agences peuvent accéder à ce contenu via les API Offer and Order de Sabre, Sabre Red 360 et Sabre Red Launchpad™. L'intégration prend en charge le contenu multi-sources, combinant NDC avec les options traditionnelles, simplifiant ainsi le processus de réservation pour les vendeurs de voyages.
Sabre offre désormais l'accès à plus de contenus NDC provenant de compagnies aériennes que tout autre système global de distribution (GDS), renforçant ainsi sa position dans la technologie moderne du commerce de détail du voyage.
Sabre Corporation (SABR) hat die New Distribution Capability (NDC) von Air France und KLM in seinem Reisemarktplatz aktiviert. Diese Integration ermöglicht Sabre-verbundenen Reisebüros den Zugriff auf exklusive Tarife, kontinuierliche Preisgestaltung und erweiterte Reiseoptionen über die Sabre-Plattform.
Die Zusammenarbeit erlaubt es Air France und KLM, im indirekten Vertriebskanal reichhaltigere Inhalte und wettbewerbsfähigere Preise anzubieten, während Agenturen über Sabres Offer- und Order-APIs, Sabre Red 360 und Sabre Red Launchpad™ auf diese Inhalte zugreifen können. Die Integration unterstützt Multi-Source-Inhalte, indem NDC mit traditionellen Optionen kombiniert wird, was den Buchungsprozess für Reiseanbieter vereinfacht.
Sabre bietet nun Zugang zu NDC-Inhalten von mehr Fluggesellschaften als jedes andere große Global Distribution System (GDS) und stärkt damit seine Position in der modernen Technologie für den Reisemarkt.
- Integration enables access to exclusive fares and promotions for Sabre-connected agencies
- Expands Sabre's NDC leadership position among GDS providers
- Enhances competitive advantage through continuous pricing and richer content options
- Streamlines workflow efficiency for travel agencies through multi-source content integration
- None.
Insights
Sabre's integration of Air France-KLM's NDC content strengthens its competitive position in travel distribution while meeting evolving airline retailing demands.
Sabre's activation of Air France and KLM's New Distribution Capability (NDC) content marks a significant advancement in their multi-source content strategy. This integration enables Sabre-connected travel agencies to access enhanced content including exclusive fares, continuous pricing options, and expanded ancillary offerings through a unified workflow.
The technical achievement here solves a fundamental industry challenge: normalizing diverse content types (traditional ATPCO/EDIFACT, low-cost carrier, and NDC) into a seamless experience. Rather than requiring agencies to manage multiple systems, Sabre provides access through various touchpoints—their APIs, Sabre Red 360, and Sabre Red Launchpad—maintaining a consistent workflow while delivering enhanced content.
Strategically, this integration helps defend Sabre's position as airlines increasingly pursue more direct distribution channels. By claiming to offer "NDC content from more airlines than any other major GDS," Sabre positions itself as a leader in this transition. However, this represents evolutionary progress rather than revolutionary change, as all major GDSs are pursuing similar NDC integration strategies.
For Sabre's business model, this partnership reinforces their value proposition as an aggregator and normalizer of content in an increasingly fragmented distribution landscape. By enabling travel agencies to efficiently compare offers across different airline retail models, Sabre maintains its relevance while the industry shifts toward more sophisticated merchandising capabilities.
This partnership exemplifies the evolving airline-GDS relationship, balancing airlines' merchandising needs with GDSs' distribution reach, benefiting the entire ecosystem.
This integration highlights the maturing relationship between airlines and distribution technology providers. For Air France-KLM, implementing NDC through Sabre represents a strategic balancing act—maintaining the extensive reach of GDS distribution while gaining the merchandising flexibility traditionally limited to direct channels.
The specific capabilities mentioned demonstrate NDC's core value proposition: continuous pricing frees the airlines from rigid 26-price-point fare buckets, enabling more competitive and granular pricing; exclusive promotions allow for targeted offerings; and ancillary merchandising (like the mentioned "Seat and Extra SAF Bundles") enhances revenue opportunities while promoting sustainability initiatives.
This partnership exemplifies how the once-adversarial relationship between airlines and GDSs is evolving toward collaboration. Rather than viewing distribution as a binary choice between direct channels (with full merchandising control but limited reach) and indirect channels (with extensive reach but limited merchandising), airlines now seek technology solutions that provide consistent capabilities across all distribution points.
From a broader industry perspective, this activation reflects the ongoing transformation of airline retail. Full-service carriers like Air France-KLM face intense competition from low-cost carriers with sophisticated direct sales channels. NDC helps level this playing field by enabling similar merchandising capabilities through the indirect channel, which remains crucial for reaching corporate travelers and global markets.
For travel agencies, this integration provides access to content that might otherwise require direct airline connections, helping them remain competitive while working within familiar Sabre workflows.
Sabre's multi-source content platform now features Air France and KLM's NDC offers, giving travel agencies access to exclusive fares, continuous pricing, and richer travel options
NDC is a critical enabler of modern retailing, allowing airlines to create and distribute personalized offers beyond traditional static fare structures. Through this collaboration with Sabre, Air France and KLM can provide richer content and more competitive price points in the indirect channel, while Sabre-connected travel agencies benefit from seamless access to this content via Sabre's Offer and Order APIs, Sabre Red 360, Sabre Red Launchpad,™ as well as a range of online booking tools.
"Integrating our NDC content with Sabre marks a key milestone in our distribution strategy," stated Angus Clarke, EVP and Chief Commercial Officer at Air France-KLM. "This allows us to provide improved fares with continuous pricing, exclusive promotions, additional extra options, and innovative offers like Seat and Extra SAF Bundles. Travelers booking via Sabre-connected agencies benefit from superior choices, while our agency partners enjoy real-time access to our best offers."
Sabre's multi-source content approach integrates NDC alongside traditional options, making it easier for travel sellers to compare and book across different airline retail models. By unifying content sources, agencies can more efficiently manage a broader range of offers without increasing complexity in their workflows.
"Air France and KLM's NDC activation reflects the shift toward a modern, more flexible distribution environment," said Roshan Mendis, EVP and Chief Commercial Officer of Sabre Travel Solutions. "At Sabre, we're focused on enabling intelligent retailing through multi-source content, ensuring agencies can easily shop, book, and service NDC alongside other content types. This collaboration reinforces our vision for a marketplace where airlines can distribute personalized offers at scale, while agencies remain at the forefront of delivering value to travelers."
This activation is part of Sabre's ongoing investment in expanding NDC capabilities to support the entire travel ecosystem. Sabre aggregates, integrates, and normalizes ATPCO/EDIFACT, low-cost carrier, and NDC content, giving Sabre-connected agencies a seamless way to shop, compare, and book offers in a single workflow. Sabre offers access to NDC content from more airlines than any other major GDS.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
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SOURCE Sabre Corporation
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