Sabre expands NDC reach with Air France and KLM
Rhea-AI Summary
Sabre Corporation (SABR) has activated Air France and KLM's New Distribution Capability (NDC) content in its travel marketplace. This integration enables Sabre-connected travel agencies to access exclusive fares, continuous pricing, and enhanced travel options through Sabre's platform.
The collaboration allows Air France and KLM to provide richer content and more competitive pricing in the indirect channel, while agencies can access this content through Sabre's Offer and Order APIs, Sabre Red 360, and Sabre Red Launchpad™. The integration supports multi-source content, combining NDC with traditional options, streamlining the booking process for travel sellers.
Sabre now offers access to NDC content from more airlines than any other major Global Distribution System (GDS), reinforcing its position in modern travel retail technology.
Positive
- Integration enables access to exclusive fares and promotions for Sabre-connected agencies
- Expands Sabre's NDC leadership position among GDS providers
- Enhances competitive advantage through continuous pricing and richer content options
- Streamlines workflow efficiency for travel agencies through multi-source content integration
Negative
- None.
News Market Reaction – SABR
On the day this news was published, SABR declined 3.16%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Sabre's multi-source content platform now features Air France and KLM's NDC offers, giving travel agencies access to exclusive fares, continuous pricing, and richer travel options
NDC is a critical enabler of modern retailing, allowing airlines to create and distribute personalized offers beyond traditional static fare structures. Through this collaboration with Sabre, Air France and KLM can provide richer content and more competitive price points in the indirect channel, while Sabre-connected travel agencies benefit from seamless access to this content via Sabre's Offer and Order APIs, Sabre Red 360, Sabre Red Launchpad,™ as well as a range of online booking tools.
"Integrating our NDC content with Sabre marks a key milestone in our distribution strategy," stated Angus Clarke, EVP and Chief Commercial Officer at Air France-KLM. "This allows us to provide improved fares with continuous pricing, exclusive promotions, additional extra options, and innovative offers like Seat and Extra SAF Bundles. Travelers booking via Sabre-connected agencies benefit from superior choices, while our agency partners enjoy real-time access to our best offers."
Sabre's multi-source content approach integrates NDC alongside traditional options, making it easier for travel sellers to compare and book across different airline retail models. By unifying content sources, agencies can more efficiently manage a broader range of offers without increasing complexity in their workflows.
"Air France and KLM's NDC activation reflects the shift toward a modern, more flexible distribution environment," said Roshan Mendis, EVP and Chief Commercial Officer of Sabre Travel Solutions. "At Sabre, we're focused on enabling intelligent retailing through multi-source content, ensuring agencies can easily shop, book, and service NDC alongside other content types. This collaboration reinforces our vision for a marketplace where airlines can distribute personalized offers at scale, while agencies remain at the forefront of delivering value to travelers."
This activation is part of Sabre's ongoing investment in expanding NDC capabilities to support the entire travel ecosystem. Sabre aggregates, integrates, and normalizes ATPCO/EDIFACT, low-cost carrier, and NDC content, giving Sabre-connected agencies a seamless way to shop, compare, and book offers in a single workflow. Sabre offers access to NDC content from more airlines than any other major GDS.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Peter Melcher
peter.melcher@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
FAQ
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