Sabre launches strategic collaboration with trusted engineering partner Coforge to accelerate pace of product innovation and delivery

Rhea-AI Summary

Sabre (NASDAQ: SABR) and Coforge have announced a new multi-year strategic partnership aimed at accelerating Sabre's product innovation and delivery capabilities. The collaboration, announced on March 4, 2025, focuses on fast-tracking advanced AI-enabled solutions and enhancing product development.

The partnership positions Coforge as a key partner in Sabre's technology advancement strategy, with both companies sharing a focus on engineering solutions and travel industry expertise. Kurt Ekert, CEO and President of Sabre, emphasized 2025 as a pivotal year for the company, highlighting their commitment to becoming the most valued global technology platform in travel through laser focus and strategic technology investments.

The agreement aims to modernize the travel industry by combining Sabre's future-forward technology and market approach with Coforge's scale and expertise, setting new standards for industry innovation and transformation.

Positive

• Strategic partnership to accelerate product innovation and delivery
• Enhanced AI-enabled solutions development capabilities
• Access to Coforge's engineering expertise and scale

Negative

• None.

Fortified partnership seeks to fast-track advanced AI solutions, driving superior customer outcomes

SOUTHLAKE, Texas, March 4, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, and Coforge Limited (NSE: COFORGE), a premier global digital services and solutions provider, today announced they have entered into a new agreement that will strengthen their long-standing partnership to supercharge Sabre's product roadmap.

This multi-year agreement positions Coforge as a key partner in furthering Sabre's ability to accelerate product delivery and launch additional innovative AI-enabled solutions, further underscoring the company's commitment to speed and scale. 

"2025 is a pivotal year for Sabre," said Kurt Ekert, CEO and President of Sabre. "Laser focus, ruthless prioritization and key technology investments have positioned us to intensify innovation and reinforce our pursuit of being the most valued global technology platform in travel. Sabre is in an advantaged position to pioneer, build, and deploy the next generation of solutions alongside our continuously expanding travel marketplace, and we look forward to Coforge's partnership in expediting the process."

"Both Sabre and Coforge share a similar DNA as technology firms with a strong focus on cutting edge engineering solutions, customers and the travel industry," said Sudhir Singh, CEO & Executive Director, Coforge. "Our new agreement is a major milestone in our partnership with Sabre. The scale and the complexity of the mandate reflects the deep trust and capability that both organizations bring to this partnership. It underlines, once again, our strong commitment to engineering excellence and driving emerging innovation and transformation for our clients."

Sabre's future-forward technology and disruptive approach to the market, coupled with Coforge's scale and expertise, seeks to become a driving force in modernizing the travel industry as a whole – leading a new standard for the pace of change.

About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.

About Coforge

Coforge is a global digital services and solutions provider, that leverages emerging technologies and deep domain expertise to deliver real-world business impact for its clients. A focus on select industries, a deep domain understanding of the underlying processes of those industries and partnerships with leading technology platforms enable us to be a trusted partner of our clients in their transformation initiatives. Coforge leads with its Product Engineering approach and leverages AI, Cloud, Data, Integration and Automation technologies to transform businesses into intelligent, high-growth enterprises. The firm has 30 global delivery centres and is present in 22 countries.

Media Contact:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
sabrenews@sabre.com

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SOURCE Sabre Corporation

FAQ

What is the purpose of Sabre's (SABR) new partnership with Coforge?

The partnership aims to accelerate Sabre's product roadmap, enhance AI-enabled solutions delivery, and speed up product innovation through Coforge's engineering expertise.

When will the Sabre (SABR) and Coforge strategic collaboration begin?

The multi-year agreement was announced on March 4, 2025.

How will the Sabre (SABR) partnership with Coforge impact the travel industry?

The collaboration aims to modernize the travel industry by combining Sabre's technology with Coforge's expertise, setting new standards for innovation and transformation.

What technology focus areas are included in the Sabre (SABR) and Coforge partnership?

The partnership focuses on accelerating AI-enabled solutions development and enhancing product delivery capabilities.