Sabre's Radixx Powers BermudAir with Next-Generation Passenger Service System

Rhea-AI Summary

Sabre (NASDAQ: SABR) announced that BermudAir has implemented Radixx®, Sabre's low-cost carrier passenger service system, through a multi-year agreement. The implementation includes Radixx Res®, Radixx Insight®, and Radixx EzyCommerce® solutions to optimize reservations and enhance operations.

The cloud-based solutions will support BermudAir's expansion by improving passenger processing, delivering data-driven insights, and enabling digital retailing. Additionally, BermudAir has integrated with Sabre's Global Distribution System (GDS), expanding its reach within the travel trade sector.

BermudAir, which launched in September 2023, operates as a premier regional carrier connecting Bermuda with major East Coast U.S. and Canadian cities, with plans for fleet and network expansion.

Positive

• Multi-year technology agreement securing long-term partnership
• Integration with Sabre's GDS expanding distribution channels
• Enhanced operational efficiency through cloud-based solutions
• Improved revenue potential through advanced retailing capabilities

Negative

• None.

Insights

Travel Technology Analyst

Sabre's announcement of BermudAir's successful implementation of its Radixx passenger service system represents a positive development in the company's airline technology business segment. The multi-year agreement includes deployment of three key Radixx products (Res, Insight, and EzyCommerce) plus integration with Sabre's Global Distribution System.

This partnership showcases Sabre's continued ability to win new business in the competitive airline technology space, particularly with emerging carriers. BermudAir, while relatively small as a regional carrier launched in 2023, represents the exact growth-oriented customer profile that can generate expanding revenue streams as the airline scales its operations.

The implementation's scope is comprehensive - covering reservations, operations, data analytics, and digital retailing - indicating a full-stack technology adoption rather than piecemeal solutions. This pattern typically generates higher per-customer revenue and creates stronger client stickiness.

While a single regional airline implementation won't materially move the needle for Sabre's overall financial performance given its $1.2B market cap, the deal demonstrates continued market validation of Sabre's airline solutions. More significantly, it shows Sabre's strategic focus on serving the growing low-cost carrier segment with cloud-based, scalable technology - a market segment experiencing faster growth than legacy carriers.

SOUTHLAKE, Texas, April 14, 2025 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading global travel technology company, announced that BermudAir, Bermuda's airline, has successfully implemented Radixx®, Sabre's low-cost carrier (LCC) passenger service system (PSS), to support its growing operations.

As part of a multi-year agreement, BermudAir deployed Radixx Res®, Radixx Insight®, and Radixx EzyCommerce®, enabling BermudAir to optimize reservations, streamline operations, and enhance the traveler experience. The flexible, cloud-based solutions will support BermudAir's rapid expansion by improving passenger processing, delivering data-driven insights, and enabling seamless digital retailing.

"Radixx's advanced retailing capabilities empower airlines to deliver personalized offers and smooth booking experiences, driving ancillary revenue and increasing customer satisfaction," said Darren Rickey, Senior Vice President, Global Airline Sales and Account Management at Sabre. "We are excited to partner with BermudAir as they continue to grow and redefine air travel to and from Bermuda."

With Radixx's next-generation technology, BermudAir can further refine its digital capabilities, providing a seamless, intuitive booking process, faster passenger handling, and greater operational efficiency. The partnership underscores Sabre's commitment to powering airlines with intelligent, adaptable solutions that enable agility in a competitive market.

"Delivering a consistent and efficient travel experience for our customers is our top priority, and having the right technology partner is essential to achieving that," said Adam Scott, Founder and CEO at BermudAir. "Radixx offers the flexibility and scalability required to streamline our operations, enhance the booking experience, and drive efficiency. With a successful implementation, we are well-positioned for future expansion."

In addition, BermudAir recently integrated with Sabre's Global Distribution System (GDS), broadening its reach within the travel trade sector and making its flights more accessible to travel agents and corporate bookers worldwide.

Since launching in September 2023, BermudAir has established itself as a premier regional carrier, providing year-round connectivity between Bermuda and major East Coast U.S. and Canadian cities. With plans to expand its fleet and network, the airline is committed to providing a seamless, premium travel experience.

About Sabre Corporation   
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com.

Media Contact:
Fatin Said
Sabrenews@sabre.com

About BermudAir
BermudAir is Bermuda's airline, committed to redefining the travel experience. With a fleet of Embraer E175 and E190 aircraft renowned for exceptional performance and passenger comfort, BermudAir exemplifies its commitment to excellence. Operating convenient flights to and from Westchester Country Airport, Boston Logan International Airport, Fort Lauderdale-Hollywood International Airport, Orlando International Airport, Charleston International Airport, Raleigh-Durham International Airport, Bradley International Airport and Baltimore/Washington International Thurgood Marshall Airport, Rhode Island T. F. Green International Airport, and Richmond International Airport. BermudAir enhances connectivity to the U.S. East Coast, contributing to the growth and prosperity of Bermuda, BermudAir also operates flights to Toronto Pearson International Airport, Halifax Stanfield International Airport, and Montréal-Pierre Elliott Trudeau International Airport in Canada. With a dedication to exceptional service and curated onboard offerings that showcase the island's renowned hospitality and varied food and beverages available locally, BermudAir provides an unparalleled travel experience. For more information, please visit www.flybermudair.com.

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SOURCE Sabre Corporation

FAQ

What technology solutions did BermudAir implement from Sabre's Radixx?

BermudAir implemented Radixx Res®, Radixx Insight®, and Radixx EzyCommerce® for reservations, operations optimization, and digital retailing capabilities.

How will the Radixx implementation benefit BermudAir's operations?

The implementation will improve passenger processing, provide data-driven insights, enable seamless digital retailing, and support the airline's rapid expansion plans.

When did BermudAir launch operations and what routes does it serve?

BermudAir launched in September 2023, providing year-round connectivity between Bermuda and major East Coast U.S. and Canadian cities.

How does BermudAir's integration with Sabre's GDS impact its distribution?

The GDS integration makes BermudAir's flights more accessible to travel agents and corporate bookers worldwide, broadening its reach in the travel trade sector.