Boost Mobile and Liquid Death Partner to Tackle Wireless Industry Nightmares With Psycho 'Cellphone Bill'
Rhea-AI Summary
Boost Mobile (NASDAQ:SATS) has launched a creative marketing campaign in partnership with Liquid Death, featuring a new character called 'Cellphone Bill' played by Tony Cavalero. The campaign aims to highlight the predatory practices of major wireless carriers while promoting Boost Mobile's transparent, contract-free services.
The centerpiece of this initiative is Boost's new "Escape Plan" offering unlimited service for $25/month FOREVER for customers who bring their own devices (BYOD). This launch comes as competitor Verizon implements new price increases, emphasizing Boost's commitment to maintaining transparent, fixed pricing without hidden fees or contracts.
Positive
- Competitive pricing with $25/month FOREVER unlimited plan
- No contracts, hidden fees, or price increases commitment
- Strategic marketing partnership with Liquid Death to enhance brand visibility
- Timing advantage with launch during Verizon's price increase implementation
Negative
- Heavy reliance on BYOD customers, which may limit market reach
- Marketing campaign focuses on competitors' weaknesses rather than own network strengths
News Market Reaction
On the day this news was published, SATS gained 5.58%, reflecting a notable positive market reaction. Argus tracked a trough of -4.4% from its starting point during tracking. Our momentum scanner triggered 17 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $996M to the company's valuation, bringing the market cap to $18.85B at that time.
Data tracked by StockTitan Argus on the day of publication.
Righteous Gemstones actor and comedian Tony Cavalero portrays 'Cellphone Bill,' a character created for Boost Mobile by Liquid Death.
'Cellphone Bill' campaign underscores Boost Mobile's work to take on the traditional wireless industry.
Ad highlights that there are 'no traps' when customers sign up for Boost Mobile's
Today, Boost Mobile is launching a new advertising campaign featuring Cellphone Bill, a new character created by Liquid Death and portrayed by The Righteous Gemstones actor and comedian Tony Cavalero, to wake people up and encourage them to evaluate their wireless plans.
Liquid Death stands out in its industry with unique packaging, a sustainability mission and unmistakable, entertainment-first marketing. Similarly, Boost Mobile is not afraid to call out the mess other nationwide carriers have created, starting with the traditional wireless service contract.
The Ad Campaign
The campaign launching today includes Boost Mobile's first advertisements featuring Cellphone Bill, the new character created by Liquid Death and played by Tony Cavalero. Cellphone Bill is a psycho luring unsuspecting victims and holding them captive with wireless contracts. He personifies the real horror: bloated, high-priced wireless service from the Big Three.
The Cellphone Bill campaign, which was also produced and shot by Liquid Death's internal production company Death Machine, highlights the need for people to break free from wireless plans that hold them captive for years. While most wireless carriers are raising prices, Boost Mobile is committed to providing high-value wireless service starting at just
"This latest Boost Mobile ad campaign hits on our goal to communicate with customers that we offer transparency for the connectivity services they need and want, unlike the traditional wireless carrier," said Sean Lee, SVP of Consumer Product and Marketing at Boost Mobile. "It's been inspiring to work with Liquid Death to create the Cellphone Bill character and campaign. We've been big fans of their creative approach to connecting with audiences and knew they'd channel that same energy to reach our target audience."
"Few of us have glowing things to say about our wireless contract, which is why we created 'Cellphone Bill' as the personification of those horrors," said Dan Murphy, Senior Vice President of Marketing at Liquid Death. "This campaign brings Liquid Death creative to the wireless world for the first time, and we're excited to partner with Boost Mobile, a fellow disruptor, to do so."
Head to CellphoneBill.com today to get a look into Boost Mobile and Liquid Death's new campaign.
Boost Mobile Offers Customers "Escape Plan"
As part of the campaign, Boost Mobile is now offering an "Escape Plan". Customers can get Boost Mobile's Unlimited plan for just
"Many
To learn more about how to plot your escape from the Big 3, head to BoostMobile.com today.
To view the full advertisements featuring Cellphone Bill, please visit the links below:
About Boost Mobile
Boost Mobile offers the best value in wireless with simple, flexible and transparent plans starting at
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death's proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission. For more information on Liquid Death please visit liquiddeath.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/boost-mobile-and-liquid-death-partner-to-tackle-wireless-industry-nightmares-with-psycho-cellphone-bill-302544021.html
SOURCE EchoStar Corporation
FAQ
What is Boost Mobile's new Escape Plan pricing and what does it include?
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