Boost Mobile and Liquid Death Partner to Tackle Wireless Industry Nightmares With Psycho 'Cellphone Bill'
Boost Mobile (NASDAQ:SATS) has launched a creative marketing campaign in partnership with Liquid Death, featuring a new character called 'Cellphone Bill' played by Tony Cavalero. The campaign aims to highlight the predatory practices of major wireless carriers while promoting Boost Mobile's transparent, contract-free services.
The centerpiece of this initiative is Boost's new "Escape Plan" offering unlimited service for $25/month FOREVER for customers who bring their own devices (BYOD). This launch comes as competitor Verizon implements new price increases, emphasizing Boost's commitment to maintaining transparent, fixed pricing without hidden fees or contracts.
Boost Mobile (NASDAQ:SATS) ha lanciato una campagna di marketing creativa in collaborazione con Liquid Death, presentando un nuovo personaggio chiamato 'Cellphone Bill' interpretato da Tony Cavalero. La campagna punta a mettere in luce le pratiche predatorie dei principali operatori wireless promuovendo al contempo i servizi trasparenti e senza contratto di Boost Mobile.
Pezzo centrale dell'iniziativa è la nuova offerta di Boost, "Escape Plan", che propone servizio illimitato a $25/mese PER SEMPRE per i clienti che portano il proprio dispositivo (BYOD). Il lancio avviene mentre il concorrente Verizon applica nuovi aumenti di prezzo, sottolineando l'impegno di Boost a mantenere tariffe trasparenti e fisse, senza costi nascosti né vincoli contrattuali.
Boost Mobile (NASDAQ:SATS) ha lanzado una campaña de marketing creativa en asociación con Liquid Death, presentando a un nuevo personaje llamado 'Cellphone Bill' interpretado por Tony Cavalero. La campaña busca destacar las prácticas depredadoras de los principales operadores inalámbricos mientras promociona los servicios transparentes y sin contrato de Boost Mobile.
El corazón de esta iniciativa es la nueva oferta de Boost, "Escape Plan", que ofrece servicio ilimitado por $25/mes PARA SIEMPRE para clientes que traigan su propio dispositivo (BYOD). Este lanzamiento llega en un momento en que el competidor Verizon aplica nuevos aumentos de precio, enfatizando el compromiso de Boost de mantener precios fijos y transparentes, sin tarifas ocultas ni contratos.
Boost Mobile (NASDAQ:SATS)는 Liquid Death와 협력해 창의적인 마케팅 캠페인을 시작했으며, Tony Cavalero가 연기하는 'Cellphone Bill'이라는 새로운 캐릭터를 내세웠습니다. 이 캠페인은 주요 이동통신사들의 약탈적 관행을 부각시키며 Boost Mobile의 투명하고 계약 없는 서비스를 홍보하는 것을 목표로 합니다.
이 이니셔티브의 핵심은 Boost의 새로운 "Escape Plan"으로, 본인 기기 반입(BYOD) 고객에게 월 $25 평생 무제한 서비스를 제공합니다. 이번 출시는 경쟁사 Verizon이 새 요금 인상을 시행하는 가운데 이루어졌으며, 숨겨진 수수료나 계약 없이 투명하고 고정된 요금 정책을 유지하겠다는 Boost의 의지를 강조합니다.
Boost Mobile (NASDAQ:SATS) a lancé une campagne marketing créative en partenariat avec Liquid Death, mettant en scène un nouveau personnage appelé 'Cellphone Bill' interprété par Tony Cavalero. La campagne vise à dénoncer les pratiques prédatrices des grands opérateurs sans fil tout en promouvant les services transparents et sans contrat de Boost Mobile.
Au cœur de cette initiative se trouve la nouvelle offre de Boost, "Escape Plan", qui propose un service illimité à 25 $/mois POUR TOUJOURS aux clients apportant leur propre appareil (BYOD). Ce lancement intervient alors que le concurrent Verizon applique de nouvelles augmentations de prix, soulignant l'engagement de Boost à maintenir des tarifs fixes et transparents, sans frais cachés ni contrat.
Boost Mobile (NASDAQ:SATS) hat in Zusammenarbeit mit Liquid Death eine kreative Marketingkampagne gestartet und stellt einen neuen Charakter namens 'Cellphone Bill' vor, gespielt von Tony Cavalero. Die Kampagne zielt darauf ab, die räuberischen Praktiken großer Mobilfunkanbieter hervorzuheben und gleichzeitig Boost Mobiles transparente, vertragsfreie Dienste zu bewerben.
Im Mittelpunkt dieser Initiative steht Boosts neues Angebot "Escape Plan", das Kunden, die ihr eigenes Gerät mitbringen (BYOD), unbegrenzten Service für $25/Monat FÜR IMMER bietet. Der Start erfolgt, während der Konkurrent Verizon neue Preiserhöhungen umsetzt, und betont Boosts Verpflichtung, transparente, feste Preise ohne versteckte Gebühren oder Verträge beizubehalten.
- Competitive pricing with $25/month FOREVER unlimited plan
- No contracts, hidden fees, or price increases commitment
- Strategic marketing partnership with Liquid Death to enhance brand visibility
- Timing advantage with launch during Verizon's price increase implementation
- Heavy reliance on BYOD customers, which may limit market reach
- Marketing campaign focuses on competitors' weaknesses rather than own network strengths
Righteous Gemstones actor and comedian Tony Cavalero portrays 'Cellphone Bill,' a character created for Boost Mobile by Liquid Death.
'Cellphone Bill' campaign underscores Boost Mobile's work to take on the traditional wireless industry.
Ad highlights that there are 'no traps' when customers sign up for Boost Mobile's
Today, Boost Mobile is launching a new advertising campaign featuring Cellphone Bill, a new character created by Liquid Death and portrayed by The Righteous Gemstones actor and comedian Tony Cavalero, to wake people up and encourage them to evaluate their wireless plans.
Liquid Death stands out in its industry with unique packaging, a sustainability mission and unmistakable, entertainment-first marketing. Similarly, Boost Mobile is not afraid to call out the mess other nationwide carriers have created, starting with the traditional wireless service contract.
The Ad Campaign
The campaign launching today includes Boost Mobile's first advertisements featuring Cellphone Bill, the new character created by Liquid Death and played by Tony Cavalero. Cellphone Bill is a psycho luring unsuspecting victims and holding them captive with wireless contracts. He personifies the real horror: bloated, high-priced wireless service from the Big Three.
The Cellphone Bill campaign, which was also produced and shot by Liquid Death's internal production company Death Machine, highlights the need for people to break free from wireless plans that hold them captive for years. While most wireless carriers are raising prices, Boost Mobile is committed to providing high-value wireless service starting at just
"This latest Boost Mobile ad campaign hits on our goal to communicate with customers that we offer transparency for the connectivity services they need and want, unlike the traditional wireless carrier," said Sean Lee, SVP of Consumer Product and Marketing at Boost Mobile. "It's been inspiring to work with Liquid Death to create the Cellphone Bill character and campaign. We've been big fans of their creative approach to connecting with audiences and knew they'd channel that same energy to reach our target audience."
"Few of us have glowing things to say about our wireless contract, which is why we created 'Cellphone Bill' as the personification of those horrors," said Dan Murphy, Senior Vice President of Marketing at Liquid Death. "This campaign brings Liquid Death creative to the wireless world for the first time, and we're excited to partner with Boost Mobile, a fellow disruptor, to do so."
Head to CellphoneBill.com today to get a look into Boost Mobile and Liquid Death's new campaign.
Boost Mobile Offers Customers "Escape Plan"
As part of the campaign, Boost Mobile is now offering an "Escape Plan". Customers can get Boost Mobile's Unlimited plan for just
"Many
To learn more about how to plot your escape from the Big 3, head to BoostMobile.com today.
To view the full advertisements featuring Cellphone Bill, please visit the links below:
About Boost Mobile
Boost Mobile offers the best value in wireless with simple, flexible and transparent plans starting at
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death's proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission. For more information on Liquid Death please visit liquiddeath.com.
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SOURCE EchoStar Corporation
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