Sling TV and Professional Basketball Star Trae Young Team up to Support March Underdogs with $1 Day Pass Offer if a 12-to-16 Seed Advances
Rhea-AI Summary
Sling TV (SATS) and NBA star Trae Young launched a March tournament promotion on March 11, 2026, offering 1-, 3- and 7-Day Pass subscriptions and a limited-time reward. Fans who buy or register a Pass March 19–22 can claim a future 1-Day Pass for $1 if any 12–16 seed reaches the round of 16 in either tournament.
The $1 redemption is emailed to qualifying entrants and valid through the championship on April 6. Pass pricing: $4.99 (1 Day), $9.99 (3 Day), $14.99 (7 Day). Extra channel add-ons available for $1 each.
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News Market Reaction – SATS
In the Mar 11 session, SATS gained 3.39%, reflecting a moderate positive market reaction. Our momentum scanner triggered 14 alerts that day, indicating notable trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| 2026-03-02 | Full-year earnings | Negative | +2.7% | Reported 2025 revenue decline and large net loss driven by impairments. |
| 2026-02-25 | Device promotion | Positive | +0.2% | Launch of Samsung Galaxy S26 preorder with up to $1,000 off offer. |
| 2026-02-23 | Earnings call notice | Neutral | -2.7% | Announcement of conference call to discuss Q4 and 2025 financial results. |
| 2026-02-18 | Device preorder | Positive | +1.3% | Google Pixel 10a preorder at $99.99 tied to Premium Unlimited Plan. |
| 2026-02-17 | Product launch | Positive | -0.1% | Launch of moto g and moto g play 5G phones at entry-level pricing. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent product and promo news has generally seen modest, mixed price reactions, while a weak earnings report coincided with a positive move.
Over the last month, SATS has issued a mix of earnings and promotional updates. On 2026-03-02, EchoStar reported $15.00 billion in 2025 revenue and a large net loss, yet the stock rose 2.73%. Multiple Boost Mobile device and preorder promotions in mid-to-late February produced small positive or slightly negative moves. A conference call announcement on 2026-02-23 saw a -2.66% reaction. Today’s Sling March tournament offer fits into this pattern of consumer-focused product and marketing news.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Sling's 1, 3 and 7 Day Pass subscriptions give fans the flexibility to watch the men's and women's tournaments when it matters to them.
Known as "Ice Trae" for his ability to deliver in high-pressure moments, Young has built a career on defying expectations and his underdog spirit. This March, he and Sling are inviting fans to lean into the madness with the newly launched 1, 3, and 7 Day Pass subscriptions, and a limited-time promotion that celebrates when tournament underdogs make a run.
"Our Passes are about redefining flexibility in live TV," said Seth Van Sickel, Senior Vice President, Sling TV. "Fans should have the flexibility to tune in for the biggest moments in sports when they want. With this underdog-driven offer, we're rewarding viewers for watching the tournament's most exciting surprises."
The 'When Underdogs Win, You Win' Promotion
Beginning March 19, fans who purchase any Sling Pass (1, 3, or 7 Day) subscription during the opening weekend will be eligible for a special reward if the underdogs make a run:
- To Qualify: Purchase a Pass between March 19 and March 22 or visit sling.com/underdog for a free entry, no purchase required.
- Root for the Underdogs: If any 12-to-16 seed advances to the final 16 in either the Men's or Women's tournament, eligible customers can claim their next 1 Day Pass for just
$1 - Redemption: Qualified fans will receive an email to redeem their
$1
Flexible Access to Upsets
Sling's new Pass subscriptions provide instant access to the most critical tournament channels, including TNT, TBS, ESPN, and ESPN2 via the Sling Orange service. Fans can also add the "Entertainment Extra" to access truTV or the "Sports Extra" for ESPNU and ESPNEWS for just
Sling Passes Subscription Pricing
- 1 Day Pass: 24 hours of instant access for
$4.99 - 3 Day Pass: 72 hours of instant access for
$9.99 - 7 Day Pass: 7 days of instant access for
$14.99
For more information on Sling TV and the tournament promotion, visit sling.com/underdog.
About Sling TV
Sling TV is an Emmy® Award-winning live streaming TV service that provides more than 700 channels from today's most popular networks across its general market, Latino and international services. It is available on all major streaming devices, smart televisions, tablets, game consoles, computers and smartphones. Sling TV offers two general market streaming services, Sling Orange and Sling Blue, that collectively feature content from Disney/ESPN, FOX, NBC, AMC, A&E, AXS, Discovery, Scripps, Turner, Viacom, NBA TV, NFL Network, NHL Network, GSN, Hallmark, SHOWTIME, STARZ and MGM+. Sling TV offers customers access to free content via Sling Freestream, à la carte channels and services, plus Pay-Per-View events and movies on-demand. Sling TV provides a suite of stand-alone and add-on Spanish-language services and packages tailored to English-dominant, bilingual and Spanish-dominant
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SOURCE EchoStar Corporation