Say 'Yellow' to Spirit Airlines' New Travel Options and Reimagined Look

Rhea-AI Summary

Spirit Airlines (NYSE: SAVE) has launched four new travel options called 'Just Go', offering enhanced value and comfort. The options include Go Big, Go Comfy, Go Savvy, and Go, each providing different levels of amenities and services. Alongside this, Spirit has unveiled a reimagined brand identity with an expanded color palette and a new logo featuring aircraft windows.

The Go Big option includes a Big Front Seat®, baggage allowances, priority services, and in-flight amenities. Go Comfy offers a guaranteed blocked middle seat and select services. Go Savvy provides standard seat selection and baggage choice, while Go is the most affordable option with à la carte add-ons. Spirit is also introducing a priority check-in experience at over 20 airports and a new five-group boarding process to enhance efficiency.

Positive

• Introduction of four new travel options offering enhanced value and comfort
• Reimagined brand identity with expanded color palette and new logo
• Go Big option includes premium amenities like Big Front Seat®, priority services, and in-flight perks
• Implementation of priority check-in experience at over 20 airports
• New five-group boarding process to improve operational performance

Negative

• None.

'Just Go' travel options offer exceptional value and are available for booking now at spirit.com

Images of refreshed brand available here

DANIA BEACH, Fla., Aug. 14, 2024 /PRNewswire/ -- Spirit Airlines' (NYSE: SAVE) four new travel options are officially taking off today, giving travelers access to book the airline's transformed Guest experience and new premium offerings for the first time. The new options, dubbed "Just Go," deliver even friendlier, more comfortable, and cost-effective travel, all at great value. Travelers can book Go Big, Go Comfy, Go Savvy, and Go now at spirit.com and on the Spirit mobile app.

"We are making major investments to provide our Guests with greater value and enhance their travel experience," said Ted Christie, President and Chief Executive Officer at Spirit Airlines. "This is an excellent opportunity for new Guests and those who haven't flown with us recently to experience our transformation and see for themselves the great value they can enjoy when choosing Spirit."

Spirit is celebrating the transformation of its Guest experience by unveiling a reimagined brand identity that pays homage to its past while capturing the vision for its future. The creative refresh expands on the carrier's iconic yellow and black and introduces additional colors, as well as a new logo treatment featuring a motif of aircraft windows. The reimagined brand comes to life through a new campaign inspired by the elevated options that empower travelers to feel "More Fly" on every journey. The updated look and brand voice are being unveiled on spirit.com, the Spirit mobile app, and across the airline's digital channels and advertising.

Book Now: New Travel Options, All with Unmatched Value
The Just Go options are available to book starting today and all include the flexibility of no change or cancel fees.

• Go Big to get enhanced comfort with a Big Front Seat^®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks, including alcoholic beverages, and streaming access to fast Wi-Fi. Go Big is available for Guests to start experiencing today, and the snacks and drinks and priority check-in included with Go Big will launch on Aug. 27.
• Go Comfy to choose an aisle or window seat with a guaranteed blocked middle seat, one checked and one carry-on bag, priority boarding, and a snack and non-alcoholic beverage during each service. Go Comfy is available to experience beginning Aug. 27.
• Go Savvy to get a standard seat selection and a choice of one checked or one carry-on bag. Go Savvy is available to experience starting today.
• Go to keep it simple with the greatest affordability. Standard seat selection, a checked bag and other options can be purchased separately. Go is available to experience beginning today.

Enhanced Airport Experience
Spirit will also debut a priority check-in experience on Aug. 27 at more than 20 airports for Guests who opt to Go Big or are Free Spirit^® Gold members or Free Spirit World Elite Mastercard holders. Additionally, Guests will benefit from a more seamless journey with Spirit's new boarding process featuring five groups that aim to reduce boarding time and enhance operational performance.

For more information about Spirit's transformed Guest experience, visit spirit.com/s/info.

About Spirit Airlines
Spirit Airlines (NYSE: SAVE) is a leading low-fare carrier committed to delivering the best value in the sky by offering an enhanced travel experience with flexible, affordable options. Spirit serves destinations throughout the United States, Latin America and the Caribbean with its Fit Fleet^®, one of the youngest and most fuel-efficient fleets in the U.S. Spirit is committed to inspiring positive change in the communities it serves through the Spirit Charitable Foundation. Discover elevated travel options with exceptional value at spirit.com.

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SOURCE Spirit Airlines

FAQ

What are Spirit Airlines' new travel options called?

Spirit Airlines' new travel options are called 'Just Go' and include Go Big, Go Comfy, Go Savvy, and Go.

What does the Go Big option include on Spirit Airlines (SAVE)?

The Go Big option includes a Big Front Seat®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks (including alcoholic beverages), and streaming access to fast Wi-Fi.

When will Spirit Airlines (SAVE) launch its new priority check-in experience?

Spirit Airlines will debut its priority check-in experience on August 27, 2024, at more than 20 airports for Go Big customers, Free Spirit® Gold members, and Free Spirit World Elite Mastercard holders.

What changes has Spirit Airlines (SAVE) made to its brand identity?

Spirit Airlines has unveiled a reimagined brand identity that expands on its iconic yellow and black colors, introduces additional colors, and features a new logo treatment with a motif of aircraft windows.