Sinclair Stock Price, News & Analysis

Sinclair Broadcast Group's Class A digital station, WIAV (Channel 30), has launched the NEXTGEN Broadcast transmission standard in Washington, D.C. This technology enhances viewer experiences with better picture quality and sound, supports emergency alerts, and integrates internet content. Upcoming implementations will feature major television network affiliates in the region. Mark Aitken, Senior VP of Advanced Technology, emphasized the importance of this upgrade for advanced content distribution. Sinclair operates numerous broadcast and media platforms and is a key player in local sports and news.

WXLV-TV, WGHP, WXII-TV, and WMYV have launched NEXTGEN TV in Greensboro, NC, utilizing ATSC 3.0 technology. This upgrade promises enhanced viewing experiences with vibrant visuals, improved sound quality, and advanced emergency alerts. The transition to NEXTGEN TV follows extensive development and aims to integrate more interactive content.

This service is already available in over 30 cities nationwide. Viewers without NEXTGEN compatible devices can simply rescan their TVs for uninterrupted service.

Sinclair Broadcast Group is hosting a virtual workshop named Producer Academy on January 12, 2022. This event, open to college students, aims to provide insights into digital and broadcast news producing. It marks the fifth year of the program, where participants will learn from Sinclair's award-winning teams. Registration is required by January 7, with a limit of 100 students. Sinclair also plans to hold a Reporter Academy in the Spring for aspiring news reporters.

Charleston, WV's leading television stations, including WCHS-TV, WOWK-TV, WSAZ-TV, WQCW, and WVAH-TV, launched NEXTGEN TV, a cutting-edge digital broadcast technology. Following extensive planning, this upgrade utilizes ATSC 3.0 to enhance viewer experience with improved video quality and advanced emergency alerts. As of now, NEXTGEN TV is operational in over 35 cities nationwide, promising a more interactive viewing experience by integrating Internet content. Viewers can learn more about the service and compatible devices at WatchNextGenTV.com.

Sinclair Broadcast Group's national news program, The National Desk, has launched TheNationalDesk.com, offering 24/7 breaking news coverage. Viewers can access live broadcasts, on-demand episodes, and exclusive content for free, without needing subscriptions. Anchored by award-winning journalists, TND aims to deliver impactful news from a local perspective across Sinclair's extensive network of 64 stations in 60 markets. The platform will enhance Sinclair’s existing offerings via digital and streaming services like STIRR.

Sinclair Broadcast Group (NASDAQ: SBGI) has renewed a multi-year agreement with the National Hockey League (NHL) through its subsidiary, Diamond Sports Group. The deal enhances digital and outer market distribution rights, enabling Bally Sports Regional Networks to stream live NHL games directly to consumers in the local territories of 12 NHL teams. Additional rights include post-game highlights and the use of NHL tracking data, maximizing viewer engagement and flexibility.

DISH Network Corporation and Sinclair Broadcast Group announced a multi-year carriage agreement, ensuring Sinclair's 144 local stations across 86 markets will remain available on DISH TV. The Tennis Channel will also continue to be accessible on both DISH TV and SLING TV. Brian Neylon of DISH emphasized the importance of customer focus during negotiations, while Sinclair's William Bell noted the value broadcasters place on local content delivery. This agreement aims to enhance viewing experiences for DISH subscribers.

Sinclair Broadcast Group announced a partnership with Oracle Moat to enhance media performance measurement across its 300+ digital properties. This collaboration aims to provide advertisers with improved transparency and validation of advertising campaigns. Sinclair will deploy Oracle Moat Analytics for metrics related to invalid traffic, viewability, diagnostics, and brand safety. This initiative is expected to optimize advertising performance across Sinclair's diverse digital inventory, which includes news, sports, and connected TV platforms.