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SpringBig Holdings, Inc. (OTCQX: SBIG) is a prominent software platform that offers customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Their cutting-edge platform aims to connect consumers with retailers primarily through SMS marketing, as well as via emails, a customer feedback system, and loyalty programs, all designed to enhance customer engagement and retention.
Springbig's latest features include an innovative Campaign Follow-Ups tool that allows merchants to schedule, create, and send follow-up messages based on user interaction with initial campaigns. This feature simplifies engagement and drives performance by targeting messages based on user behavior. Additionally, Springbig has launched Gift Cards by Springbig, a feature that offers both physical and digital gift cards, streamlining the payment process and catering to the growing consumer demand for convenience.
Beyond these new offerings, Springbig provides robust reporting and analytics tools that help clients understand customer behavior and trends, enabling smarter marketing decisions. Their recent integration with Lightspeed, a unified POS and payments platform, highlights their commitment to seamless, compliant marketing solutions within and beyond the cannabis industry.
Springbig's CEO, Jeffrey Harris, underscores the company's strategic initiatives and financial health, emphasizing their sound investments and innovative solutions such as subscription-based VIP loyalty programs. The company's recent positive Adjusted EBITDA and successful Convertible Note and Term Loan financing further bolster their growth trajectory.
In summary, Springbig continues to set the standard in customer loyalty and marketing automation, providing valuable tools and insights that drive retail foot traffic and customer retention, while expanding their reach into new industries and securing a stronger financial footing for future growth.
Springbig has announced a strategic partnership with Native Roots, Colorado's largest independently held vertically integrated cannabis company. This collaboration aims to enhance customer engagement and loyalty in the cannabis industry through advanced technological solutions.
Springbig's proprietary software will integrate with Native Roots' existing systems to improve communication and engagement. The platform will offer messaging capabilities, streamlined analytics, customizable loyalty programs, and efficient marketing automations.
Jeffery Harris, CEO of Springbig, highlights that the partnership will allow Native Roots to leverage Springbig's technology to enhance customer interactions, increase loyalty, and drive growth. Native Roots plans to update its entire loyalty program this autumn and expects improved customer retention and engagement rates.
Springbig, a leader in cannabis loyalty marketing, has announced a significant integration with Greenline, a trusted cannabis POS provider under BLAZE. This enhanced integration aims to streamline loyalty redemption, reduce fraud, and ensure secure transactions, thereby boosting customer adoption and revenue. The two-way integration simplifies the checkout process for cannabis customers, allowing them to earn and redeem rewards both at the POS and via mobile devices. CEOs Jeffrey Harris of Springbig and Chris Violas of BLAZE highlighted the advancements this integration brings to retailers. Additionally, an upcoming webinar on July 18th will provide more insights into this integration and its benefits for businesses.
Springbig (OTCQX: SBIG) announced its Q1 2024 financial results, showing a positive Adjusted EBITDA for the first time and a 34% reduction in operating expenses year-over-year.
Revenue for the quarter was $6.5 million, down from $7.2 million in the same period last year, with subscription revenue making up 83% of the total at $5.4 million. Gross profit was $4.7 million, representing a 72% gross profit margin. The net income stood at $0.4 million, which includes a $1.6 million gain from the repurchase of convertible debt.
Significant developments include the $8 million debt financing completed in January 2024 and the appointment of Mark Silver to the Board of Directors on May 10, 2024.
Springbig supports the DEA's decision to reclassify marijuana, highlighting new business opportunities and improved consumer access. This move signifies a positive shift in the cannabis industry, reducing regulatory barriers and promoting growth. CEO Jeff Harris emphasizes the transformative impact on businesses and consumers, with Springbig well-positioned to assist companies in navigating the changing landscape.
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