SpringBig Holdings, Inc. develops AI-powered marketing, loyalty, CRM, SMS and omnichannel communication software for regulated retailers and brands. Company news centers on product launches such as AI Audience Builder and Face ID for gated links, customer segmentation tools, compliant messaging workflows, and integrations that connect loyalty data with cannabis retail point-of-sale systems.
Recurring updates also cover financial results, subscription and platform-fee trends, expense controls, debt amendments, leadership changes, and the integration of VICE CRM capabilities into Springbig's performance marketing platform. The company's operating narrative is tied to regulated retail marketing, customer retention, campaign automation, and data-driven engagement across North America.
SpringBig Holdings (NASDAQ: SBIG, SBIGW) announced the completion of its business combination with Tuatara Capital Acquisition Corporation on June 14, 2022. Following this, SpringBig reported a strong balance sheet with $15 million in cash and a public float exceeding 6.6 million shares, representing approximately 26% of outstanding shares. CFO Paul Sykes stated the company is positioned for cash flow breakeven by early 2023 and is looking to pursue strategic M&A opportunities to complement its growth.
Trading begins on Nasdaq Global Market under symbols “SBIG” and “SBIGW” following the completion of the business combination between springbig and Tuatara Capital Acquisition Corporation (TCAC). The merger was approved on June 9, 2022, leading to TCAC's name change to SpringBig Holdings, Inc. springbig, a leader in SaaS marketing solutions for the cannabis industry, serves over 1,300 clients across 2,400 retail locations. The company also issued $11 million in convertible notes and plans to explore growth opportunities.