Scholastic Announces Strategic Integration of Trade Publishing, Book Fairs and Book Clubs as New Children's Book Group to Expand Reach and Value of Scholastic Publishing
Rhea-AI Summary
Scholastic (NASDAQ: SCHL) announced a strategic reorganization, merging its Trade Publishing, Book Fairs, and Book Clubs divisions into a unified Children's Book Group, effective June 1, 2025. Sasha Quinton, current School Reading Events President, will lead the new group as Executive Vice President and President. The company also appointed Jackie De Leo, former Barnes & Noble Chief Merchandising Officer, as Publisher and Chief Merchant, starting June 2, 2025.
The integration aims to enhance Scholastic's content strategy and IP value across all channels. Under Quinton's previous leadership, Book Clubs and Book Fairs achieved significant profitability gains, including record revenue per fair. De Leo brings over 25 years of industry experience, having played a key role in Barnes & Noble's resurgence. Further details about the reorganization and strategic outlook will be shared with fiscal 2025 results in July.
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News Market Reaction
On the day this news was published, SCHL gained 0.29%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Sasha Quinton, Current School Reading Events President, to Lead Scholastic Children's Book Group
Jackie De Leo, Leader During Barnes & Noble's Transformation, Joins Scholastic as Publisher & Chief Merchant
Scholastic President and Chief Executive Officer Peter Warwick said, "Scholastic's ability to work seamlessly across media, publishing and distribution has never been more important to maximizing the value of our IP and ensuring that the work of our authors and illustrators connects to readers. It's an exciting time for the Company and we're eager for this next advancement of our content strategy, solidifying that Scholastic-published and produced stories and characters are part of children's lives generation after generation."
As President, School Reading Events, Ms. Quinton led substantial gains in profitability across Book Clubs and Book Fairs, including record revenue per fair through a strong focus on kid-first marketing and merchandising. She now steps into a newly created role of Executive Vice President and President, Scholastic Children's Book Group, expanding her portfolio to include Trade Publishing. She will continue to report to Mr.
Ms. Quinton stated, "I am excited and honored to lead Scholastic's talented children's book publishing and distribution teams. Each of these groups is dedicated to reaching every child, as well as listening to what they want to read – an area in which Scholastic has unrivaled insight. Our new collaborative structure unlocks our potential to meet kids where they are – whether through book retailers, school-based fairs and clubs or on screens with our media peers. This will strengthen and maintain our leading position in children's publishing with an iconic backlist, while creating beloved new stories and characters the world has yet to meet."
As part of this growth-focused integration, Jackie De Leo joins Scholastic Children's Book Group as Publisher and Chief Merchant, based in
Ms. De Leo is a well-known leader in the trade publishing and bookselling community. Her career spans more than 25 years across key areas of the industry. In her most recent position as Chief Merchandising Officer for Barnes & Noble, she oversaw purchasing, assortment development and marketing during a pivotal era of resurgence for the retailer. She has also held senior roles at Disney Book Group and Readerlink, among others.
The Company expects to provide further details on the organization and strategic outlook for its Children's Book Group, including when it reports its fiscal 2025 results and fiscal 2026 outlook this coming July.
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children's books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.
Forward-Looking Statements
This news release contains certain forward-looking statements relating to future periods. Such forward-looking statements are subject to various risks and uncertainties, including the conditions of the children's book and educational materials markets generally and acceptance of the Company's products within those markets, and other risks and factors identified from time to time in the Company's filings with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.
SCHL: Financial
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SOURCE Scholastic Corporation