Nearly 110,000 Enjoy 2025 Sands Shopping Carnival

Rhea-AI Summary

Sands China Ltd. (OTC:SCHYY) successfully concluded its sixth annual Sands Shopping Carnival at The Venetian Macao's Cotai Expo from July 17-19, 2025. Despite closing one day early due to Typhoon Wipha, the event attracted nearly 110,000 visits over three days, maintaining attendance levels comparable to the previous year's four-day event.

The carnival featured over 580 booths across eight exhibition zones, including a new coffee zone reflecting Macao's café culture. Visitors enjoyed discounts up to 90% on international brands and over 5,000 products priced at MOP 1. The event has now accumulated more than 640,000 visits since its 2020 debut, successfully creating synergy between local SMEs, Sands retailers, NGOs, and the arts community.

Positive

• Strong attendance with 110,000 visits in 3 days despite typhoon-shortened schedule
• Successful expansion to over 580 booths across 8 exhibition zones
• Growth in community organization participation from 3 to 19 organizations over six years
• Effective integration of local SMEs and Sands retailers under one business model

Negative

• Event shortened by one day due to Typhoon Wipha
• Limited to primarily local and regional Greater Bay Area impact

Sixth edition of Macao's tourism and leisure extravaganza July 17-19
Drawing more than 640,000 visits to date  

MACAO, July 22, 2025 /PRNewswire/ -- Macao's largest sales event, the 2025 Sands Shopping Carnival, ran July 17-19 at The Venetian^® Macao's Cotai Expo, concluding one day ahead of schedule due to Typhoon Wipha. This year's carnival holds significant influence as it received an overwhelming response from local residents and tourists – the shortened three-day run attracted nearly 110,000 visits, close to the number for last year's four-day event. Total visitation is now more than 640,000 since the carnival debuted in 2020.

Now in its sixth edition, the event is organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce. As Sands China's annual signature event, it continues to create synergy between local small- and medium-sized enterprises (SMEs), Sands retailers, local NGOs, and the arts and culture community, in a bid to attract local residents and consumers from the Greater Bay Area and Hong Kong.

This year's carnival featured more than 580 booths, spanning eight exhibition zones: Sands retailers; household products; gourmet and wine; food court; coffee; Macao cultural and creative; play and fun; and a visitor-centric Macao specialties and souvenirs zone. The coffee zone was new this year, added in response to Macao's blooming café scene, featuring popular brands to meet the demand of the current spending trend. An open-mic busking space was set up outside the coffee zone for visitors to unleash their musical skills, bringing a joyful vibe to the carnival. 

Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: "Originally scheduled for four days, the 2025 Sands Shopping Carnival concluded one day earlier than expected due to the typhoon. We would like to extend our gratitude to all parties for their tremendous support to our event, no matter rain or shine. We are encouraged to see that the carnival was well-received by local residents and tourists, reaching nearly 110,000 visits during the three-day run. This remarkable result demonstrates the effectiveness of the unique model of housing local SMEs and Sands retailers under one roof.

"Our sincere gratitude goes to the Liaison Office of the Central People's Government in the Macao SAR, the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM); sponsors from BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch and BNU; the Macao Chamber of Commerce as the co-organiser; and partners, exhibitors, local residents, tourists, contestants, and all sectors of society for their generous support, making this tourism and leisure extravaganza a success again. Looking ahead, in line with the cross-sector integration of 'tourism +,' we will continue infusing new elements into the carnival, injecting robust momentum to the sustainable and high-quality development of Macao tourism industry."

Visitors to the carnival enjoyed browsing more than 5,000 products for MOP 1 each day and finding up to 90 percent off selected products from international brands. Getting to and from the carnival was made convenient by a free shuttle service and free parking.

Audiences applauded the performances and winners of one of the highlights in the carnival – the ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition. Attracting more than 100 contestants from the Greater Bay Area, the entertaining competition contributed to the exciting atmosphere of the carnival, showcasing the charm of diverse cultures.

Sands China invited several local community organisations to participate in the carnival to inject vitality to the event while promoting social inclusion in the community. The number of participating community organisations has grown over six years from an initial three to a record-high 19. The carnival aims to provide them with an opportunity to raise awareness about their support services among local residents and tourists, while offering vocational training for their members.

The Sands Cares Ambassadors volunteered to give on-site support to community groups during the festival, accompanying members of the Salvation Army Joy Family Integrated Service Centre to enjoy a fun karting experience and play at some of the carnival's game booths. The volunteers also joined the carnival's BOC Smart Kids Presents: Little Master Chef Workshop with members of the Macau Catholic Family Advisory Council. The popular workshop, led by Sands China's food and beverage team, gave parents and children an opportunity to work together to prepare sushi and experience the fun of culinary arts.

As has become tradition, the carnival provided an opportunity for members of Macau Special Olympics to role play as news reporters and editors. They conducted interviews and took photos and video, which they will use to write, edit and do post-production for their news reports.

The carnival operated with environmental awareness, in line with the goals of the Sands ECO360 global sustainability strategy. Local NGO Green Future, along with a group of Sands ECO360 Ambassadors, demonstrated effective methods for recycling cardboard, plastic and metal to exhibitors, teaching them practical knowledge and techniques for recycling. In addition, the Sands Plastic-Free July Workshop helped shoppers turn waste into treasure to encourage a plastic-free lifestyle.

Sands China invited some of the outstanding businesses from the company's Community Revitalisation Series – Entrepreneurship Recruitment Programme for Rua das Estalagens and local retailers from the former Iec Long Firecracker Factory to run booths at the carnival, with the aim of giving them a stronger footing and exposure in the local commercial market. The Sands EmpowHER team member resource group also joined the carnival with a booth that gave participating female employees a platform to showcase their entrepreneurial talents, promoting experiential learning and supporting professional development.

The 2025 Sands Shopping Carnival was organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce (MCC), with the full support of the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM). It was sponsored by BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and BNU.

About Sands China Ltd.

Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian^® Macao, The Plaza^® Macao, The Parisian^® Macao and The Londoner Macao^®. The Company also owns and operates Sands^® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, the Londoner Theatre and the Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).

For more information, please visit www.sandschina.com.

Media contacts:
Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: mabel.wu@sands.com.mo 

Jesse Chiang
Tel: +853 8118 2054
Email: jesse.chiang@sands.com.mo 

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SOURCE Sands China Ltd.

FAQ

How many visitors attended the 2025 Sands Shopping Carnival in Macao?

The 2025 Sands Shopping Carnival attracted nearly 110,000 visits during its three-day run from July 17-19, 2025.

How many booths were featured at the 2025 Sands Shopping Carnival?

The carnival featured more than 580 booths across eight exhibition zones, including Sands retailers, household products, gourmet and wine, food court, coffee, Macao cultural and creative, play and fun, and Macao specialties.

Why did the 2025 Sands Shopping Carnival end early?

The carnival concluded one day earlier than scheduled due to Typhoon Wipha, running for three days instead of the planned four days.

What was new at the 2025 Sands Shopping Carnival?

The carnival introduced a new coffee zone in response to Macao's growing café scene, along with an open-mic busking space for visitors to showcase their musical talents.

How many community organizations participated in the 2025 Sands Shopping Carnival?

A record-high 19 community organizations participated in the 2025 carnival, up from just three organizations when the event began six years ago.