Vivid Seats Launches Lowest Price Guarantee
Vivid Seats (NASDAQ: SEAT) on October 23, 2025 launched a Lowest Price Guarantee that promises to match qualifying competitor prices and issue 115% of the price difference as Vivid Seats site credit when a lower identical ticket is found. The program is positioned alongside Vivid Seats Rewards, Game Center, and All-in Pricing to emphasize transparency, value, and loyalty.
The company is rolling out a national marketing campaign tied to its role as official ticketing partner of ESPN, with creative debuting on Disney streaming platforms and targeted front-page placements across ESPN sports pages.
Vivid Seats (NASDAQ: SEAT) il 23 ottobre 2025 ha lanciato una Garanzia del prezzo più basso che promette di allinearsi ai prezzi qualificanti dei concorrenti e di emettere il 115% della differenza di prezzo come credito sul sito Vivid Seats quando viene trovato un biglietto identico a prezzo inferiore. Il programma è posizionato accanto a Vivid Seats Rewards, Game Center e All-in Pricing per enfatizzare trasparenza, valore e fedeltà.
L'azienda sta implementando una campagna di marketing nazionale legata al suo ruolo di partner ufficiale per i biglietti di ESPN, con contenuti creativi in anteprima sulle piattaforme di streaming Disney e posizionamenti mirati sulla prima pagina delle pagine sportive di ESPN.
Vivid Seats (NASDAQ: SEAT) el 23 de octubre de 2025 lanzó una Garantía de precio más bajo que promete igualar precios de competidores calificados y emitir 115% de la diferencia de precio como crédito en el sitio de Vivid Seats cuando se encuentra un boleto idéntico a precio más bajo. El programa se ubica junto a Vivid Seats Rewards, Game Center y All-in Pricing para enfatizar la transparencia, el valor y la lealtad.
La empresa está lanzando una campaña de marketing nacional vinculada a su papel de socio oficial de venta de entradas de ESPN, con creatividad que debuta en las plataformas de streaming de Disney y colocaciones en primera página dirigidas a las páginas deportivas de ESPN.
Vivid Seats (NASDAQ: SEAT)는 2025년 10월 23일 최저가 보장을 출시하여 자격을 갖춘 경쟁사 가격을 일치시키고 더 낮은 동일한 티켓이 발견되면 가격 차이의 115%를 Vivid Seats 사이트 크레딧으로 지급합니다. 이 프로그램은 투명성, 가치, 충성도를 강조하기 위해 Vivid Seats Rewards, Game Center 및 All-in Pricing과 함께 위치합니다.
회사는 ESPN의 공식 티켓팅 파트너 역할과 연계된 전국적 마케팅 캠페인을 론칭하고 있으며, 창의적 콘텐츠는 디즈니 스트리밍 플랫폼에서 데뷔하고 ESPN 스포츠 페이지의 프런트-페이지 위치에 타게팅될 예정입니다.
Vivid Seats (NYSE: SEAT) a lancé le 23 octobre 2025 une Garantie du prix le plus bas qui promet d'égaler les prix qualifiés des concurrents et d'émettre 115% de la différence de prix sous forme de crédit sur le site Vivid Seats lorsqu'un billet identique à prix inférieur est trouvé. Le programme est positionné aux côtés de Vivid Seats Rewards, Game Center et All-in Pricing pour mettre en avant la transparence, la valeur et la fidélité.
L'entreprise déploie une campagne marketing nationale liée à son rôle de partenaire officiel de billetterie d'ESPN, avec des créations en avant-première sur les plateformes de streaming Disney et des emplacements en première page ciblés sur les pages sportives d'ESPN.
Vivid Seats (NASDAQ: SEAT) startete am 23. Oktober 2025 eine Niedrigpreis-Garantie, die verspricht, qualifizierte Konkurrenzpreise anzugleichen und 115% des Preisunterschieds als Guthaben auf der Vivid Seats-Seite auszugeben, wenn ein niedrigeres identisches Ticket gefunden wird. Das Programm wird zusammen mit Vivid Seats Rewards, Game Center und All-in Pricing positioniert, um Transparenz, Wert und Loyalität zu betonen.
Das Unternehmen führt eine nationale Marketingkampagne ein, die seine Rolle als offizieller Ticketing-Partner von ESPN betont, mit kreativen Inhalten, die auf Disney-Streaming-Plattformen debütieren, und gezielten Front-Page-Platzierungen auf ESPN-Sportseiten.
Vivid Seats (NASDAQ: SEAT) في 23 أكتوبر 2025 أطلقت ضمانة أقل سعر التي تعد بمطابقة أسعار المنافسين المؤهلين وإصدار 115% من فرق السعر كرصيد موقع Vivid Seats عندما يُعثر على تذكرة مطابقة أقل سعرًا. البرنامج موضع بجانب Vivid Seats Rewards وGame Center وAll-in Pricing لتأكيد الشفافية والقيمة والولاء.
الشركة تدشن حملة تسويقية وطنية مرتبطة بدورها كشريك تذاكر رسمي لـ ESPN، مع عرض إبداعي يظهر لأول مرة على منصات Disney للبث، وتوظيف مواقع من الصفحة الأولى عبر صفحات الرياضة ESPN.
Vivid Seats (NASDAQ: SEAT) 于 2025 年 10 月 23 日推出了一个 最低价保证，承诺匹配合格竞争对手价格，并在发现同一低价票时以 价格差额的 115% 作为 Vivid Seats 站点信用发放。该计划与 Vivid Seats Rewards、Game Center 和 All-in Pricing 一同强调透明度、价值与忠诚度。
公司正在推出一项全国性营销活动，作为官方票务合作伙伴的角色，与 ESPN 相关，创意首次在迪士尼流媒体平台上线，并在 ESPN 体育页面的首页进行定向投放。
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Insights
Vivid Seats launches a Lowest Price Guarantee and a national campaign tied to ESPN to reinforce value and trust.
The program guarantees a match and awards
Key dependencies include the program's eligibility rules, competitor comparison mechanics, and the economics of issuing
New program cements Vivid Seats’ commitment to delivering unbeatable value, trust, and rewards for fans nationwide
CHICAGO, Oct. 23, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced its Lowest Price Guarantee, a new program underscoring the company’s position as the most rewarding and value-driven app for live event fans.
With the Lowest Price Guarantee, live event fans can now purchase tickets through the Vivid Seats app with total confidence that they are finding the best price. If a fan finds the same ticket listed at a lower price on a qualifying competitor's site, Vivid Seats will match it, ensuring the best deal. Eligible fans will receive
“The launch of our Lowest Price Guarantee doubles down on our commitment to strengthening our differentiated value proposition, giving fans unmatched value and transparency when buying tickets,” said Stan Chia, CEO of Vivid Seats. “We’re empowering fans to experience the thrill of live events knowing they’re getting the best price through our app and rewarding them along the way. It’s another step toward making Vivid Seats the most trusted and rewarding destination for live entertainment.”
As the official ticketing partner of ESPN, Vivid Seats is rolling out a national integrated marketing campaign for the launch of its Lowest Price Guarantee program with the world’s leading sports entertainment brand. The campaign features user-generated content (UGC) and creator content, showcasing real life fans sharing the electric, once-in-a-lifetime energy of live experiences; anchored by the confidence that comes from Vivid Seats’ Lowest Price Guarantee. The creative spot produced by cultural creative agency Young Hero debuts today on Disney streaming platforms which stream over 2,500 live events annually. Disney Streaming reaches more than 127 million global subscribers and over 700 live sports events per month. The campaign will include high-impact online placements across ESPN’s most popular sports front pages, including NFL, MLB, NBA and NCAA Football, through full front-page takeovers.
“Every fan story deserves its moment. Vivid Seats shapes those moments not just with access to lower priced seats but with care, craft, and flexibility in their brand work,” said Nick Panayotopoulos, ECD & Co-founder. “Young Hero is proud to support in translating that live emotion into lasting impact.”
The Lowest Price Guarantee adds to Vivid Seats’ growing suite of fan-first features designed to deliver unmatched value, flexibility, and fun. Through Vivid Seats Rewards, the industry’s only loyalty program that lets fans earn on every purchase, users unlock exclusive perks like surprise gifts, ticket upgrades, and special access. Fans can also enjoy Game Center, the company’s in-app free-to-play hub offering daily games where users can win credits and even free tickets every week. Vivid Seats uses All-in Pricing so that fans are able to see the total cost of a ticket once they start shopping. This clear upfront pricing creates an easier experience for fans to buy tickets and earn rewards on every purchase.
For full details and terms of the Lowest Price Guarantee program, visit https://priceguarantee.vividseats.com/
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com.
About Young Hero
Founded in 2018, Young Hero is a forward-thinking cultural creative agency. A LatinX and women-owned company, Young Hero is determined to add value to the lives of future generations while shaping brands that matter to them. Offering big creative agency services, adaptable production solutions, and creator-led campaigns, Young Hero has gained a reputation for bringing superior craftsmanship and conceptual storytelling to brands.
Contacts:
Investors
Kate Africk
Kate.Africk@vividseats.com
Media
Julia Young
Julia.Young@vividseats.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f4da32e6-8f55-41ee-9729-263c3059ede9
https://www.globenewswire.com/NewsRoom/AttachmentNg/98aefc83-b40c-47a9-b37f-9f18c45de4e6
A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e080fcb7-a7b9-44a8-ba45-6b624b9c5a4c
FAQ
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