Døds Diving League and Sports.com Studios Announce Global Partnership

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) has announced a strategic global distribution partnership between its subsidiary Sports.com Studios and the Døds Diving League (DDL), an extreme sports platform. The partnership aims to distribute DDL events globally through Sports.com's media player.

The collaboration will focus on global streaming distribution, original content creation, expanded fan engagement, and commercial growth opportunities. DDL brings a strong youth demographic, with over 33% of its TV audience under 30. The partnership leverages SEGG's digital reach, including communities like Veloce and Quadrant (500M+ monthly views) and GXR Galaxy (1M+ active subscribers).

Insights

Media & Digital Entertainment Strategist

SEGG Media's partnership with Døds Diving League expands content portfolio with youth-focused extreme sport, potentially growing audience and revenue streams.

SEGG Media's new partnership with the Døds Diving League represents a strategic move to capture younger demographics in the streaming sports market. The deal positions Sports.com Studios as a global distribution partner for this emerging extreme sport, which reportedly attracts an audience that's 33% under 30 years old - a demographic that traditional sports media struggles to engage.

The partnership's value lies in its alignment with current media consumption trends. By securing rights to short-form, high-energy content with particular appeal to Gen Z and Millennials, SEGG is diversifying beyond conventional sports offerings. This differentiation is crucial in the crowded digital sports landscape.

The multi-faceted agreement includes global streaming distribution, original content creation, expanded fan engagement, and new commercial opportunities including sponsorships and pay-per-view products. What makes this particularly strategic is SEGG's ability to leverage its existing digital infrastructure - including communities like Veloce and Quadrant (with 500M+ monthly views) and GXR Galaxy (with 1M+ active subscribers) - to amplify this content.

While Døds is described as the "world's fastest-growing extreme sport," it remains niche compared to mainstream sports. However, this creates opportunity for early positioning in a potentially expanding market segment. The partnership demonstrates SEGG's commitment to building a diverse content ecosystem across its Sports.com, Concerts.com, and Lottery.com properties, rather than competing directly with established sports media giants on traditional content.

A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, Sept. 10, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced a strategic global distribution partnership with the Døds Diving League (DDL), the official global platform for the world’s fastest-growing extreme sport. The partnership will be managed by Sports.com Studios Ltd, the newly launched sports content subsidiary of SEGG Media. The partnership will bring the thrill of Døds to millions of fans worldwide.

Under the agreement, Sports.com Studios becomes a global distribution partner for DDL events, ensuring competitions and original content will be delivered through the Sports.com media player. This fresh, short-form, high-energy content is designed to capture the imagination of younger audiences and differentiate Sports.com from traditional media platforms.

The partnership will deliver:

• Global Streaming & Broadcast Distribution – Døds competitions streamed through Sports.com Studios’ media ecosystem, supported by SEGG’s rapidly expanding digital reach.
• Original Content Creation – Exclusive documentaries, athlete profiles, training features, and behind-the-scenes storytelling that highlight the culture and personalities driving the sport.
• Expanded Fan Engagement – Interactive features, social media activations, and fan-driven content to engage new global audiences, particularly Gen Z and Millennial fans.
• Commercial Growth – New sponsorship models, subscription products, and pay-per-view opportunities designed to scale Døds into a sustainable global sport.
  
  

"This partnership marks a major milestone in the evolution of Døds," said Paul Rigualt, CEO of Døds Diving League. "By joining forces with Sports.com Studios, we’re unlocking opportunities to showcase our athletes, competitions, and the unique spirit of Døds to audiences worldwide. With over 33% of our TV audience under 30—and even stronger traction on digital—we are one of the few sports drawing Gen Z and Millennials back to live sports viewing. That makes us a natural fit for Sports.com.”

"Sports.com Studios is proud to partner with the Døds Diving League, showcasing our commitment to delivering fresh, exciting, and differentiated sports to global audiences," said Tim Scoffham, CEO of Sports.com Media. "This is exactly the kind of new, short-form, high-energy sport that defines our mission to engage young fans and create global communities around innovative sports content.”

Tamer Hassan, President of Sports.com Studios, added: “Døds represents the type of originality, cultural crossover, and fearless athleticism that aligns perfectly with our vision. Through the Sports.com platform and SEGG Media’s global ecosystem—including organically grown communities such as Veloce and Quadrant (500M+ monthly views) and GXR Galaxy (1M+ active subscribers)—we are uniquely positioned to amplify Døds into a worldwide phenomenon.”

This partnership underscores SEGG Media’s broader mission: building a global ecosystem where emerging sports and entertainment properties can thrive by accessing new audiences, unlocking sponsorship visibility, and achieving rapid growth through the Sports.com platform.

About Døds Diving League
Døds diving, or “Death Diving,” is a thrilling extreme sport that originated in Norway. Known for its daring athleticism, raw bravery, and creative expression, Døds diving involves leaping from significant heights into the water in the most dramatic and visually striking way possible.

For more information, visit dodsdivingleague.com

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What is the new partnership between SEGG Media and Døds Diving League?

SEGG Media's Sports.com Studios has become the global distribution partner for Døds Diving League events, providing streaming through Sports.com's media player and creating exclusive content.

How many monthly views does SEGG Media's digital ecosystem generate?

SEGG Media's communities like Veloce and Quadrant generate over 500 million monthly views, while GXR Galaxy has over 1 million active subscribers.

What is the demographic reach of Døds Diving League?

Over 33% of DDL's TV audience is under 30 years old, with even stronger traction in digital platforms, making it particularly appealing to Gen Z and Millennial viewers.

What content will Sports.com Studios create for Døds Diving League?

Sports.com Studios will create exclusive documentaries, athlete profiles, training features, behind-the-scenes content, and provide global streaming of DDL competitions.

How will SEGG monetize the Døds Diving League partnership?

The partnership includes multiple revenue streams through new sponsorship models, subscription products, and pay-per-view opportunities designed to scale Døds globally.