SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation
SEGG Media Corporation (NASDAQ: SEGG), formerly Lottery.com Inc., has unveiled a major corporate transformation and rebranding initiative. The company has established three core pillars: Sports.com for sports content and streaming, an Entertainment division focusing on live experiences, and Lottery.com for ethical gaming operations.
The company has completed a significant turnaround over the past 24 months, securing a $300M equity line of credit and implementing key operational improvements. SEGG Media's strategy includes revenue-focused execution, responsible credit management, and strategic acquisitions of cash-generative assets. The company plans to expand into motorsports, eSports, and launch Sports.com branded facilities globally.
SEGG Media Corporation (NASDAQ: SEGG), precedentemente nota come Lottery.com Inc., ha annunciato una grande trasformazione aziendale e un'iniziativa di rebranding. L'azienda ha definito tre pilastri fondamentali: Sports.com per contenuti sportivi e streaming, una divisione Entertainment dedicata alle esperienze dal vivo, e Lottery.com per operazioni di gioco etico.
Negli ultimi 24 mesi, la società ha completato un importante turnaround, assicurandosi una linea di credito azionaria da 300 milioni di dollari e implementando miglioramenti operativi chiave. La strategia di SEGG Media prevede un'esecuzione focalizzata sui ricavi, una gestione responsabile del credito e acquisizioni strategiche di asset generanti liquidità. L'azienda intende espandersi nel motorsport, negli eSport e lanciare strutture con il marchio Sports.com a livello globale.
SEGG Media Corporation (NASDAQ: SEGG), anteriormente Lottery.com Inc., ha revelado una importante transformación corporativa y una iniciativa de rebranding. La compañía ha establecido tres pilares fundamentales: Sports.com para contenido deportivo y streaming, una división de Entretenimiento enfocada en experiencias en vivo, y Lottery.com para operaciones de juego ético.
En los últimos 24 meses, la empresa ha completado una significativa recuperación, asegurando una línea de crédito de capital por 300 millones de dólares y aplicando mejoras operativas clave. La estrategia de SEGG Media incluye una ejecución orientada a ingresos, gestión responsable del crédito y adquisiciones estratégicas de activos generadores de efectivo. La compañía planea expandirse en deportes de motor, eSports y lanzar instalaciones con la marca Sports.com a nivel mundial.
SEGG 미디어 코퍼레이션 (NASDAQ: SEGG), 이전에는 Lottery.com Inc.로 알려졌던 회사가 대대적인 기업 변신과 브랜드 재정비를 발표했습니다. 회사는 세 가지 핵심 축을 세웠습니다: 스포츠 콘텐츠 및 스트리밍을 위한 Sports.com, 라이브 경험에 중점을 둔 엔터테인먼트 부문, 그리고 윤리적 게임 운영을 위한 Lottery.com.
지난 24개월 동안 회사는 중요한 전환을 완수했으며, 3억 달러 규모의 주식 신용 한도를 확보하고 주요 운영 개선을 시행했습니다. SEGG 미디어의 전략은 수익 중심 실행, 책임 있는 신용 관리, 현금 창출 자산의 전략적 인수를 포함합니다. 회사는 모터스포츠, e스포츠로 확장하고 전 세계적으로 Sports.com 브랜드 시설을 출시할 계획입니다.
SEGG Media Corporation (NASDAQ : SEGG), anciennement Lottery.com Inc., a dévoilé une importante transformation d'entreprise et une initiative de rebranding. La société a établi trois piliers principaux : Sports.com pour le contenu sportif et le streaming, une division Entertainment axée sur les expériences en direct, et Lottery.com pour des opérations de jeu éthiques.
Au cours des 24 derniers mois, l'entreprise a réalisé un redressement significatif, obtenant une ligne de crédit en actions de 300 millions de dollars et mettant en œuvre des améliorations opérationnelles clés. La stratégie de SEGG Media inclut une exécution axée sur les revenus, une gestion responsable du crédit et des acquisitions stratégiques d'actifs générateurs de trésorerie. La société prévoit de s'étendre aux sports mécaniques, aux eSports et de lancer des installations sous la marque Sports.com à l'échelle mondiale.
SEGG Media Corporation (NASDAQ: SEGG), ehemals Lottery.com Inc., hat eine umfassende Unternehmensumgestaltung und ein Rebranding gestartet. Das Unternehmen hat drei Kernbereiche definiert: Sports.com für Sportinhalte und Streaming, eine Entertainment-Abteilung mit Fokus auf Live-Erlebnisse und Lottery.com für ethische Spielbetriebe.
In den letzten 24 Monaten hat das Unternehmen eine bedeutende Wende vollzogen, eine 300-Millionen-Dollar-Aktienkreditlinie gesichert und wesentliche operative Verbesserungen umgesetzt. Die Strategie von SEGG Media umfasst umsatzorientierte Umsetzung, verantwortungsvolle Kreditverwaltung und strategische Übernahmen von cashgenerierenden Vermögenswerten. Das Unternehmen plant eine Expansion in den Motorsport, eSports und die Einführung von Sports.com-Markenanlagen weltweit.
- Secured substantial $300M equity line of credit
- Successfully completed operational turnaround and balance sheet stabilization
- Diversified revenue streams through three distinct verticals: Sports, Entertainment, and Gaming
- Strategic acquisitions planned with focus on cash-generative assets
- Expansion into high-growth markets including eSports and sim racing
- Significant execution risk in managing multiple new business verticals
- Complex integration challenges from planned acquisitions
- Potential dilution risk from equity line of credit
- Historical legacy issues from previous Lottery.com operations
Insights
Lottery.com completes rebrand to SEGG Media, marking end of turnaround with three-pillar business model targeting sports, entertainment, and gaming markets.
This corporate transformation represents a significant strategic pivot for the former Lottery.com, now SEGG Media Corporation (Nasdaq: SEGG). The company has strategically repositioned itself with three distinct business verticals: Sports.com (sports content and operations), Entertainment (event streaming and ticketing), and Lottery.com (ethical gaming).
The rebrand signals the completion of a two-year turnaround effort that included stabilizing operations, appointing new leadership, expanding into new verticals, and securing a
From a structural perspective, SEGG's "fan-first" business model aims to monetize across multiple revenue streams by integrating media content, physical assets (like sports clubs), and technology platforms. The company specifically mentions plans to acquire and revitalize "trophy assets" like football clubs and race teams, suggesting an asset-heavy growth strategy.
What's particularly notable is the timing of this transformation. With traditional media companies struggling to adapt to changing consumer habits, SEGG is positioning itself at the intersection of sports, gaming, and entertainment—three sectors with significant digital growth potential. However, successful execution across such diverse verticals will require disciplined management and substantial capital deployment, making their
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, July 08, 2025 (GLOBE NEWSWIRE) -- In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (the “Company” or “SEGG Media”) — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.
This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.
Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:
- Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
- Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and
- Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.
Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.
A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.
With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.
The Turnaround Journey
Over the last 24 months, SEGG Media has:
- Stabilized operations and balance sheet integrity
- Appointed world-class leadership and advisors
- Expanded into new verticals with asset-backed acquisitions
- Secured a
$300M equity line of credit
The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.
Shareholder Focus & Financial Strategy
SEGG Media’s next phase is built around:
- Revenue-focused execution and brand scalability;
- Responsible use of credit and non-dilutive facilities; and
- Creating long-term shareholder value through increased market capitalization as a result of strategic acquisitions of cash-generative assets.
What’s Coming Next
Expect major updates in:
- Launch of Sports.com branded facilities in international and domestic markets;
- Global expansion in motorsports, eSports and sim racing;
- Introduction of fashion and lifestyle verticals; and
- Premium storytelling from Sports.com Studios
"This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business," said Matthew McGahan, Chairman of SEGG Media Corporation. "We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now."
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
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