SEGG Media Reintroduces Lottery.com as U.S. States See iLottery Growth Ahead of Historic $1.7 Billion Jackpot

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) has announced the US reintroduction of Lottery.com through affiliate partnerships, coinciding with a historic $1.7 billion Powerball jackpot. The company is pursuing official affiliate relationships with state lotteries in Pennsylvania, Michigan, and Virginia, supported by a nationwide rewards platform launching later this year.

The timing aligns with significant iLottery growth across these states: Pennsylvania achieved $1 billion in annual online sales within two years, Virginia surpassed $807 million in its first year, and Michigan's platform contributed over $1 billion to its School Aid Fund with 2.2 million registered users. The initiative aims to engage digital-first lottery players while boosting state lottery revenues.

Positive

• Strategic entry into rapidly growing iLottery market with proven demand
• Partnership with high-performing state lotteries showing billion-dollar revenue potential
• Leveraging globally recognized Lottery.com brand during historic $1.7B jackpot
• Access to large existing user base with Michigan alone having 2.2M registered users

Negative

• Phased rollout approach may delay full revenue realization
• Success dependent on securing state lottery partnerships
• Competitive market with established state-run platforms
• Regulatory compliance requirements across multiple jurisdictions

Insights

Gaming Industry Analyst

SEGG Media strategically relaunches Lottery.com with state partnerships amid booming iLottery growth and historic $1.7B jackpot excitement.

SEGG Media's reintroduction of Lottery.com through state lottery affiliate partnerships represents a calculated market entry timed perfectly with the $1.7 billion Powerball jackpot. The company is targeting three states with proven digital lottery success: Pennsylvania achieved $1 billion in online sales within two years, Virginia generated $807 million in its first year, and Michigan's mature platform has contributed over $1 billion to education with 2.2 million registered users (28% of Michigan adults).

This strategic move leverages SEGG's portfolio strength across Sports.com, Concerts.com, and now Lottery.com to capture value in the rapidly expanding iLottery segment. Their phased rewards platform approach is designed to drive engagement while maintaining regulatory compliance - a critical balance in the gaming sector.

The timing is particularly shrewd - by launching during peak lottery interest around a historic jackpot, SEGG maximizes initial user acquisition opportunities while positioning themselves as partners rather than competitors to state lottery systems. This collaborative approach could significantly reduce regulatory friction that might otherwise impede growth. The focus on digital-first players aligns with broader gaming industry trends showing substantial growth in online lottery participation across demographics.

FORT WORTH, Texas, Sept. 04, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, announces the US reintroduction of its flagship brand, Lottery.com. The reintroduction through affiliate partnerships will be supported by a nationwide rewards platform aimed at engaging digital-first lottery players while using its brand power to boost state lottery revenues. The Company has begun the process of securing official affiliate relationships with the state lotteries of Pennsylvania, Michigan, and Virgina.

iLottery is expanding rapidly across markets, and the numbers speak for themselves:

• In Pennsylvania, the iLottery platform achieved over $1 billion in annual online/mobile sales within two years of its launch—a record-breaking debut for the North American digital lottery market, (Spectrum Gaming Capital, June 3, 2023)
• In Virginia, iLottery became available online starting July 1, 2020. During its first 12 months, online sales surpassed $807 million. (Spectrum Gaming Capital, June 3, 2023)
• In Michigan, the iLottery program has become a mature digital driver. In its first full year (FY 2016), online sales were $146 million and by FY 2019 had surged 320% to $613 million in gross sales; that represents a striking compound growth in just three years. Additionally, as of FY 2023, this mature platform contributed more than $1 billion to Michigan’s School Aid Fund, with over 2.2 million registered users—roughly 28% of Michigan adults—and accounting for more than 1.1 million unique purchasers. (Michigan.gov, August 2024)
  

These statistics underscore the booming digital lottery ecosystems in the affiliate states—making SEGG Media’s renewed Lottery.com initiative both timely and strategically sound.

By potentially aligning with established iLottery programs in these high-performing states, SEGG Media positions itself as a collaborative partner—delivering value to state lotteries and digital-savvy players alike. The rewards platform, launching in phases later this year, is designed to drive player engagement and reinforce community investments funded by lottery proceeds.

“The excitement surrounding Saturday’s Powerball estimated $1.7 Billion jackpot is exactly why we accelerated our timeframe to reintroduce the Lottery.com in the US market,” said Gregory Potts, COO of SEGG Media. “Lottery.com is a globally recognized brand. Reintroducing it now allows us to capitalize on historic demand, support the individual state lotteries, and deliver long-term value for our shareholders.”

The rewards program will roll out in phases beginning later this year, with participating states and retailers announced in the coming weeks. SEGG Media is committed to compliance with all applicable state and federal regulations while promoting responsible gaming.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What states is SEGG Media (NASDAQ: SEGG) targeting for Lottery.com partnerships?

SEGG Media is pursuing official affiliate relationships with state lotteries in Pennsylvania, Michigan, and Virginia, all of which have demonstrated successful iLottery programs.

How successful has iLottery been in the target states for SEGG's Lottery.com?

iLottery has shown remarkable success: Pennsylvania reached $1B in annual sales within 2 years, Virginia exceeded $807M in first year, and Michigan contributed over $1B to School Aid Fund with 2.2M registered users.

When will SEGG Media launch the Lottery.com rewards platform?

The rewards platform will roll out in phases beginning later in 2025, with participating states and retailers to be announced in the coming weeks.

What is the market opportunity driving SEGG's Lottery.com relaunch timing?

The relaunch coincides with a historic $1.7 billion Powerball jackpot, allowing SEGG to capitalize on unprecedented market demand while supporting state lotteries.

What is the current user penetration of iLottery in Michigan?

In Michigan, the iLottery platform has 2.2 million registered users, representing approximately 28% of Michigan adults, with over 1.1 million unique purchasers.