Sports.com Streams First Live Event with Super League Kerala

Rhea-AI Summary

SEGG Media Corporation (NASDAQ: SEGG) has successfully launched its first live streaming event on Sports.com with Super League Kerala (SLK). The partnership is expected to reach millions of viewers worldwide, with SLK having achieved a viewership of 131 million across 33 matches last season.

Led by Sports.com President Majed Al-Sorour, the platform aims to become the leading sports destination across the Middle East and beyond. The exclusive streaming partnership with SLK, alongside Sony India's TEN 2 as the linear broadcast partner, is projected to generate over $2 million in revenue for SEGG Media starting Q4 2025. Additionally, Sports.com will stream a high-profile match between Argentina, featuring Lionel Messi, and India in Kerala this November.

Positive

• Projected revenue of over $2 million from existing sponsorship agreements starting Q4 2025
• Partnership with established broadcaster Sony India's TEN 2
• Access to large viewer base with previous season reaching 131 million viewers
• Strategic expansion into high-growth markets of India and MENA region
• Secured rights to stream high-profile Argentina vs India match featuring Lionel Messi

Negative

• First-ever live streaming event indicates lack of operational track record
• Heavy dependence on regional sponsorship revenue from local brands

Insights

Sports Media Analyst

SEGG's Sports.com debuts with SuperLeague Kerala streaming, projecting $2M+ revenue in Q4 2025 while targeting high-growth Asian/MENA markets.

SEGG Media's Sports.com platform has successfully launched its first live streaming event with SuperLeague Kerala (SLK), marking a significant milestone in the company's digital sports media strategy. The partnership positions SEGG to tap into India's massive football audience, with SLK reaching 131 million viewers last season across its 33-match tournament.

The deal includes projected revenue exceeding $2 million beginning in Q4 2025 from existing sponsorship agreements with brands like Amul, Eastern, and Nivea. This revenue stream represents tangible financial impact from SEGG's expansion into streaming sports content.

Sports.com's leadership under Majed Al-Sorour (former LIV Golf and Newcastle United executive) signals serious ambitions to become the dominant sports streaming platform in the Middle East and North Africa (MENA) region, explicitly comparing their strategy to DAZN's success in Europe. This positions SEGG to capitalize on Saudi Arabia's aggressive investments in global sports.

The timing appears strategic, with Sports.com leveraging the delayed IPL cricket season to capture audience attention in the Indian market. The upcoming November streaming of Argentina vs. India featuring Lionel Messi represents another high-profile opportunity to drive platform adoption.

The dual-market strategy focusing on both India and MENA reveals a calculated approach to capture two rapidly growing sports markets simultaneously. Sports.com's partnership with Sony India's TEN 2 as linear broadcast partner demonstrates a hybrid distribution approach that maximizes audience reach across traditional and digital channels.

Anticipated to Reach Millions of Viewers Worldwide including in the US Market

A Media Snippet accompanying this announcement is available by clicking on this link.

KOZHIKODE, India, Oct. 01, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate today announced the successful launch of its first-ever live streaming event on Sports.com with the highly anticipated SuperLeague Kerala (“SLK”). The partnership allows SLK to reach millions of football fans across India and worldwide, underscoring Sports.com’s rapid global expansion.

Majed Al-Sorour, President of Sports.com (former Managing Director of LIV Golf, Director of Newcastle United Football Club, and CEO of Golf Saudi), said: “This first live football stream is a defining moment for Sports.com. India represents one of the most dynamic growth markets in world football, but equally, I am excited about what lies ahead for us in Saudi Arabia and across the MENA region. The Kingdom has already proven itself as a global hub for sport, from football to boxing to golf, and Sports.com intends to play a major role in that journey. Just as DAZN has become a leader in Europe, our ambition is to build Sports.com into the go-to destination for fans across the Middle East and beyond.”

As SLK’s exclusive streaming broadcast partner, SEGG Media joins forces with Sony India’s TEN 2, the official linear broadcast partner, to bring fans closer to the action throughout the tournament.

Last season, SLK had a reach of more than 131 million viewers across the 33-match season. Sponsorship revenue comes from several local brands including Amul, Eastern, Data News, Peekay Steels, Nivea, and Miralda.

The season’s opening match will be attended by SEGG Media Director and Director of Sports.com Acquisitions, Marc Bircham, who will join Kerala Super League’s key sponsors at the launch. Existing sponsorship agreements are projected to generate more than $2 million in revenue for SEGG Media starting in Q4 2025, highlighting the tournament’s strong commercial momentum.

The first game of the tournament is on Thursday 2^nd October with an electric opening two-hour ceremony starting at 17:45 Indian Standard Time, before kickoff at 19:45. Half time entertainment is performed by renowned and prominent Rapper Vedan who is a leading wrapper from Kerala and South India.

Mathew Joseph, Director & CEO of Super League Kerala, said: “This partnership with Sports.com elevates Super League Kerala to the global stage. With millions of fans set to engage with our matches worldwide, we are proud to showcase Kerala’s talent alongside international players with a passion for football through world-class distribution. Fans can look forward to 33 thrilling matches starting October 2.”

Marc Bircham, Director of SEGG Media, added: “Streaming the Kerala Super League as our first live event is a massive milestone for the Sports.com platform. India is one of the most exciting growth markets for football, and with the IPL delayed this year, this is the perfect opportunity for us to capture the attention of both local communities and global audiences. Importantly, this is only the beginning — fans can expect much more to come as we continue to roll out live football and other major sporting events.”

Adding to the excitement, later in November one of the greatest footballers of all time, Lionel Messi, together with Argentina’s national team, will play in Kerala against India. Sports.com will stream the match live, making it accessible to fans across the globe.

This partnership also accelerates Sports.com’s audience growth across India and the wider MENA region — two cornerstone markets for the brand’s international strategy as it expands its digital footprint across Asia, the Middle East, and beyond.

With the IPL delayed this season, the SLK provides Sports.com with a unique opening to capture the attention of Indian communities and football fans regionally and globally.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What is SEGG Media's first live streaming event on Sports.com?

SEGG Media's first live streaming event is the Super League Kerala (SLK), a football tournament in India that reached 131 million viewers last season.

How much revenue is SEGG Media (NASDAQ: SEGG) expected to generate from the SLK partnership?

SEGG Media is projected to generate over $2 million in revenue from existing sponsorship agreements starting in Q4 2025.

When does the Super League Kerala 2025 season begin on Sports.com?

The tournament begins on October 2, 2025, with a two-hour opening ceremony at 17:45 IST, followed by kickoff at 19:45 IST.

Who are the key sponsors for Super League Kerala on Sports.com?

The key sponsors include Amul, Eastern, Data News, Peekay Steels, Nivea, and Miralda.

What major upcoming events will Sports.com stream in Kerala?

Sports.com will stream a match between Argentina's national team, featuring Lionel Messi, against India in Kerala this November.