Epson's Lauren Lung, Director of Commercial Sales, Recognized as a 2025 Channel Chief by CRN

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Epson America announced that Lauren Lung, director of commercial sales, has been named to CRN's 2025 Channel Chiefs list. Lung, who joined Epson in 2016, leads end-user sales teams across North America and has been instrumental in expanding the company's reach into Canadian markets.

Under Lung's leadership, her team has implemented a new program focused on positioning Epson's solutions as an integrated ecosystem, successfully expanding into new vertical markets. The program, now in its second year, has enhanced customer engagement and sales. The team has also supported partners through demo programs and regional events, while developing cost-effective solutions for the education sector.

Lung's approach emphasizes integrity and partnerships, viewing partners as extensions of the Epson team. Her focus spans retail, hospitality, banking, corporate enterprises, and education sectors, with a commitment to fostering long-term partnerships built on openness and trust.

LOS ALAMITOS, Calif., Feb. 13, 2025 /PRNewswire/ -- Epson America, Inc. announced today that CRN^®, a brand of The Channel Company, has selected Lauren Lung, director of commercial sales, to join the 2025 Channel Chiefs list. This annual list spotlights top IT channel vendor and distributor executives dedicated to advancing channel strategies and outcomes for their companies and the global IT channel.

Lauren Lung, director of commercial sales at Epson, joins CRN's 2025 Channel Chiefs list.

As director of commercial sales, Lung leads the end-user sales teams across North America for Epson. Lauren joined Epson in 2016 as a sales manager responsible for enterprise client sales in North America. Shortly thereafter, she assumed responsibility for business inkjet sales and extended Epson's reach into Canadian markets. In 2019, Lung was promoted to director, commercial sales. With a focus on retail, hospitality, banking, corporate enterprises, and education sectors, Lung and her team remain committed to fostering long-term partnerships built on openness, trust and mutual success.

"Integrity and partnerships are at the core of Epson's success and I'm honored, along with my team, to be recognized for our efforts in empowering partners to deliver outstanding service to their customers," said Lung. "We view each partner as an extension to the Epson team and are deeply committed to working closely with them to ensure their success. When they thrive, so do we."

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

Over the past year, Lung and her team collaborated closely with partners to introduce a new program designed to drive mutual success. By positioning Epson's diverse solutions as an integrated ecosystem, they successfully expanded into new vertical markets, boosting customer engagement and sales. This program is now in its second year and off to a solid start. Epson also supported partners with increased product reach through demo programs and regional events, effectively educating end users about the latest offerings. Additionally, in response to limited budgets in the education sector, Lung's team worked with partners to sell solutions to customers that are cost-effective, highly reliable, easy to use with advanced functionality, which in turn help partners sell more products while simplifying technology integration and the end-user experience.

"This year's honorees exemplify dedication, innovation, and leadership that supports solution provider success and fosters growth across the channel," said Jennifer Follett, VP, U.S. Content, and Executive Editor, CRN, at The Channel Company. "Each of these exceptional leaders has made a lasting channel impact by championing partnerships and designing creative strategies that get results. They've set a high bar in the channel, and we're thrilled to recognize their standout achievements."

About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (twitter.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

Follow The Channel Company: X and LinkedIn

EPSON is a registered trademark of Seiko Epson Corporation. © 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2025 Epson America, Inc

 

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SOURCE Epson America, Inc.

FAQ

What achievements led to Lauren Lung's selection for CRN's 2025 Channel Chiefs list?

Lauren Lung led successful initiatives including implementing a new partner program, expanding Epson's reach into Canadian markets, and developing cost-effective solutions for various sectors including education, retail, and hospitality.

How has Epson's partner program evolved under Lauren Lung's leadership in 2025?

Under Lung's leadership, Epson introduced a new program positioning their solutions as an integrated ecosystem, expanded into new vertical markets, and enhanced partner support through demo programs and regional events.

What strategies has Epson SEKEY implemented for the education sector in 2025?

Epson developed cost-effective, highly reliable solutions with advanced functionality, helping partners sell more products while simplifying technology integration and improving the end-user experience in the education sector.

What markets does Epson's commercial sales team focus on under Lauren Lung's direction?

Under Lauren Lung's direction, Epson's commercial sales team focuses on retail, hospitality, banking, corporate enterprises, and education sectors.