Sezzle Launches Flexible Financing at Rural King

Rhea-AI Summary

Sezzle (NASDAQ:SEZL) has announced a partnership with Rural King, America's Farm and Home Store, to provide flexible payment solutions across all 130 store locations and online platforms. The partnership enables Rural King customers to utilize Sezzle's Pay-in-4 interest-free financing option for their purchases. This launch is strategically timed for the holiday season, following significant growth in Buy Now, Pay Later services, which saw a 47% increase on Black Friday and 42.5% rise on Cyber Monday in 2023, with $940 million in purchases made through these services on Cyber Monday alone.

Positive

• Partnership expansion to 130 Rural King locations nationwide
• Strategic timing before holiday season shopping surge
• Integration with both online and physical retail channels

Negative

• None.

Available online and in stores nationwide, Sezzle brings innovative payment solutions to America's Farm and Home Store ahead of the holiday season.

Minneapolis, MN, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // - Sezzle, a leader in the flexible payments industry, is excited to announce its partnership with Rural King, also known as RK Holdings, LLP, America's Farm and Home Store. Beginning today, Sezzle will be available online and across all 130 Rural King locations nationwide, providing customers with a flexible, interest-free financing option just in time for the holiday season.

Rural King is a General Merchandise Store that serves communities with a wide range of essential goods, including food, feed, seed, farm, and home products. By partnering with Sezzle, Rural King customers can make their everyday purchases while taking advantage of a modern payment solution that empowers them to buy now and pay over time with no interest.

“We’re thrilled to partner with Rural King and expand our reach to customers who rely on the brand for both daily essentials and specialized farm and home products,” said Paul Paradis, co-founder and President of Sezzle. “With Sezzle’s flexible payment option, Rural King shoppers will have the ability to better manage their budgets and spread payments over time, interest-free.”

The launch of this partnership comes at a pivotal time for shoppers. With the holiday season on the horizon, Sezzle’s BNPL platform offers a valuable solution for customers looking to make their dollars go further while securing the essential items they need. As Buy Now, Pay Later services continue to surge in popularity during the holidays, consumers are increasingly drawn to the convenience and transparency these modern payment options provide.

In 2023, Buy Now, Pay Later services experienced a remarkable 47% increase on Black Friday and a 42.5% rise on Cyber Monday. A record $940 million in purchases were made through these services on Cyber Monday alone, highlighting the industry’s growing importance.  By offering Sezzle’s Pay-in-4 option, issued by WebBank, at checkout, retailers like Rural King are able to meet this growing demand, enhancing the shopping experience for their customers.

Sezzle and Rural King aim to empower shoppers who prioritize simplicity and control over their finances through this partnership. As inflation continues to drive up everyday costs, the ability to responsibly finance essential purchases is more important than ever. Together, our teams are committed to supporting financial freedom by providing interest-free payment solutions that are both convenient and accessible.

Interested in knowing more about Sezzle? Learn more here. 

About Sezzle Inc.

Sezzle is a fintech company on a mission to financially empower the next generation. Sezzle’s purpose-driven payment platform increases consumers' purchasing power by offering interest-free installment plans online and in-store. Sezzle’s transparent, inclusive, and seamless payment option allows consumers to take control over their spending, be more responsible, and gain access to financial freedom.

For additional assets and news on Sezzle please visit https://my.sezzle.com/news/  

Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter 

Sezzle US Media Contact:

Erin Foran

Tel: (651) 403-2184

Email: erin.foran@sezzle.com

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• Sezzle Launches Flexible Financing at Rural King

FAQ

When did Sezzle (SEZL) launch its partnership with Rural King?

Sezzle launched its partnership with Rural King on November 13, 2024, offering flexible financing across all 130 store locations and online platforms.

How many Rural King locations will offer Sezzle (SEZL) financing?

Sezzle's financing will be available at all 130 Rural King locations nationwide, as well as through their online platform.

What was the Buy Now, Pay Later transaction volume on Cyber Monday 2023 mentioned in Sezzle's (SEZL) announcement?

According to the announcement, Buy Now, Pay Later services processed $940 million in purchases on Cyber Monday 2023.