Sezzle’s MoneyIQ Reaches One Million Lessons in Its First Year

Rhea-AI Summary

Sezzle (NASDAQ:SEZL) announced that MoneyIQ, its in-app gamified financial literacy program, exceeded 1,000,000 lessons completed by more than 200,000 users in under one year (Dec 18, 2025).

MoneyIQ is integrated into the Sezzle app, built with Zogo and mapped to National Standards for Personal Finance Education, offering bite-sized lessons on bank accounts, saving, debt repayment, budgeting, and credit. Sezzle reports a user survey increase from 37% to 51% saying they feel “very confident” about finances after rollout. Users earn experience points redeemable for Sezzle Spend.

Positive

• 1,000,000+ lessons completed in <1 year
• 200,000+ users completed MoneyIQ lessons
• User confidence rose from 37% to 51% after rollout (14-point increase)

Negative

• None.

Key Figures

MoneyIQ lessons more than 1,000,000 lessons Completed within less than one year of launch

MoneyIQ users over 200,000 users Users completing MoneyIQ financial literacy lessons

Gen Z lacking literacy 28% Gen Z adults reporting lack of financial literacy in FICO survey

Confidence pre-launch 37% Respondents feeling confident and in control pre‑MoneyIQ (Nov 2024 survey)

Confidence post-launch 51% Users now feeling “very confident” about finances after MoneyIQ rollout

Top lesson topics 5 core areas Opening bank account, saving, repaying debt, budget, improving credit

Standards basis National Standards Curriculum built under National Standards for Personal Finance Education

Survey month November 2024 Baseline confidence survey conducted ahead of MoneyIQ’s launch

Market Reality Check

$72.14 Last Close

Volume Volume 970,394 is close to the 20-day average of 1,019,240, suggesting no unusual trading ahead of this news. normal

Technical Shares at $70.14 are trading below the 200-day MA of $86.45 and 62.44% under the 52-week high of $186.74.

Peers on Argus

SEZL was down 3.96% while peers were mixed: ENVA (+2.38%), BFH (+0.17%), WU (+0.31%), LU (−1.15%), QFIN (−1.97%). This points to stock-specific pressure rather than a broad Credit Services move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 15	Buyback authorization	Positive	-5.9%	New <b>$100 million</b> repurchase authorization after completing prior <b>$50 million</b> plan.
Dec 09	Index inclusion	Positive	+2.4%	Announcement of inclusion in the <b>S&P SmallCap 600</b> index.
Nov 05	Q3 2025 earnings	Positive	+7.8%	Strong Q3 growth in GMV, revenue, EPS and raised FY25–FY26 guidance.
Oct 21	Earnings preview	Neutral	-1.7%	Scheduling of Q3 2025 results release and investor conference participation.
Oct 15	Product/merchant update	Positive	-2.5%	Holiday tools for merchants and shopper survey insights on price sensitivity.

Pattern Detected

Recent news skew positive (strong Q3, index inclusion, buybacks), yet two of the last five releases with constructive tone were followed by negative next-day moves, indicating occasional divergence between upbeat headlines and price reaction.

Recent Company History

Over the past few months, Sezzle has combined strong fundamentals with capital allocation and visibility milestones. Q3 2025 results on Nov 5 showed revenue of $116.8 million, GMV of about $1.0 billion, and higher guidance, with a 7.76% next-day gain. The company then secured inclusion in the S&P SmallCap 600 on Dec 12, which saw a 2.38% lift. A new $100 million buyback authorization on Dec 15 coincided with a 5.94% decline, while product- and merchant-focused news in October also produced modest pullbacks, showing mixed trading responses to otherwise constructive updates.

Market Pulse Summary

This announcement highlights Sezzle’s push to deepen engagement beyond checkout by embedding MoneyIQ, which has surpassed 1,000,000 lessons across more than 200,000 users in under a year. Reported confidence gains from 37% to 51% underscore user response to education initiatives. In context of earlier strong Q3 2025 results and a new $100 million repurchase authorization, investors may monitor how such ecosystem features influence active consumer growth, credit performance, and revenue trends in upcoming disclosures.

Key Terms

buy now, pay later financial

"Sezzle, the leading purpose-driven Buy Now, Pay Later platform, today announced..."

A payment option that lets a buyer take a purchase immediately and split the cost into a few smaller, scheduled payments instead of paying the full amount up front. For investors, it matters because it can boost sales and customer loyalty for merchants, create fee and interest income for the lender, and introduce credit, default and regulatory risks that can affect revenue and valuation much like a change in a company’s loan book or consumer demand would.

bnpl financial

"The Company is evolving BNPL into a platform designed to support users..."

Buy Now, Pay Later (BNPL) is a service that allows consumers to purchase items immediately and pay for them over a set period, often through installment payments. For investors, BNPL companies represent a way to facilitate spending and generate revenue from transaction fees and interest, making them an important part of the evolving digital payments landscape.

financial literacy financial

"its in-app financial literacy program: more than one million lessons completed..."

Financial literacy is the ability to understand and use basic money concepts—like budgeting, saving, borrowing, investing, and reading simple financial statements—so you can make informed decisions. For investors, it matters because it helps separate good opportunities from risky ones, manage portfolios sensibly, and interpret company announcements and market reports; think of it as the map and toolkit you use to navigate financial choices and avoid costly mistakes.

AI-generated analysis. Not financial advice.

The in-app gamified financial literacy program gains traction as users look to Sezzle as an all-in-one platform for shopping, rewards, and financial education.

Minneapolis, MN, Dec. 18, 2025 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ:SEZL) (Sezzle or Company) // - Sezzle, the leading purpose-driven Buy Now, Pay Later platform, today announced a major milestone for MoneyIQ, its in-app financial literacy program: more than one million lessons completed by over 200,000 users in less than a year.

The milestone underscores Sezzle’s commitment to prioritizing users’ long-term financial well-being alongside flexible payments at checkout. By embedding financial education directly into the Sezzle app, and incentivizing users for their learning with Sezzle Spend, the Company is evolving BNPL into a platform designed to support users across their full financial journey.

“At Sezzle, we believe access alone isn’t enough. We want to supply our users with the knowledge and confidence to make informed financial decisions as their needs evolve,” said Charlie Youakim, Co-Founder and CEO of Sezzle. 

Meeting a Growing Need for Financial Confidence

As access to financial products expands, financial literacy has struggled to keep pace. According to a recent FICO survey, 28% of Gen Z adults report lacking financial literacy, the highest percentage of any generation. That gap shows up in confidence levels, too. In a November 2024 survey conducted ahead of MoneyIQ’s launch, Sezzle found that only 37% of respondents felt confident and in control of their finances, which inspired the creation of the feature.

MoneyIQ is fully integrated into the Sezzle app, allowing users to learn where they already manage payments, track spending, and earn rewards. The program features bite-sized lessons that make financial education approachable and actionable.

Powered by Zogo, the leader in financial wellness programming,  MoneyIQ was customized specifically for Sezzle users. The curriculum, developed under the National Standards for Personal Finance Education, focuses on practical, day-to-day financial skills.

To date, the most commonly completed lessons include:

• Opening a bank account
• Saving money
• Repaying debt
• Building a budget
• Improving credit

“These are foundational skills that play a critical role in financial stability, yet they’re often under-taught,” said Youakim. “Integrating financial literacy into the Sezzle app helps us support users in real time on their financial journeys.”

Early Results Show Increased Confidence

The program’s impact is already showing signs of progress. Following MoneyIQ’s rollout, a more recent Sezzle user survey found that 51% of users now say they feel “very confident” about their finances (up from 37% before the launch), pointing to the role education can play in improving financial self-assurance.

Users earn experience points for completing lessons, which can be redeemed for Sezzle Spend, reinforcing positive habits and responsible financial behavior.

Redefining the Role of BNPL

As Buy Now, Pay Later becomes increasingly mainstream, Sezzle is focused on raising the bar for what the experience can deliver. Not even one year in, and more than one million lessons completed, MoneyIQ reflects Sezzle’s commitment to ensure BNPL supports both purchasing power and users’ long-term financial confidence.

About Sezzle Inc.

Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers' purchasing power by offering access to point-of-sale financing options and digital payment services—connecting millions of customers with its global network of merchants. Centered on transparency, inclusivity, and ease of use, Sezzle empowers consumers to manage spending responsibly, take charge of their finances, and achieve lasting financial independence.

For additional assets and news on Sezzle please visit https://my.sezzle.com/news/  

Follow Sezzle on social media: LinkedIn | Instagram | Facebook| Twitter 

Sezzle Media Contact:

Erin Foran

Tel: (651) 403-2184

Email: erin.foran@sezzle.com

Erin Foran
Sezzle
6514032184
erin.foran@sezzle.com

FAQ

What milestone did Sezzle (SEZL) announce for MoneyIQ on December 18, 2025?

Sezzle announced MoneyIQ exceeded 1,000,000 lessons completed by over 200,000 users in under one year.

How did MoneyIQ affect user financial confidence for Sezzle (SEZL)?

Sezzle reports users saying they feel “very confident” rose from 37% to 51% after MoneyIQ launched.

What topics does Sezzle's MoneyIQ cover inside the app (SEZL)?

MoneyIQ offers bite-sized lessons on opening bank accounts, saving, repaying debt, budgeting, and improving credit.

Who powers Sezzle's MoneyIQ program and what standards does it follow?

MoneyIQ is powered by Zogo and its curriculum was developed under the National Standards for Personal Finance Education.

How are Sezzle users rewarded for completing MoneyIQ lessons (SEZL)?

Users earn experience points for lessons that can be redeemed for Sezzle Spend rewards.