Farmland® Brings Its Best with New Campaign and New Product Offerings

Rhea-AI Summary

Farmland (SFD) has launched a new marketing campaign, "Our Best for Your Best," alongside introducing new product offerings. The campaign, which celebrates everyday moments and quality food, will be featured across digital platforms, in-store displays, and social media, supported by their refreshed website.

The company has introduced two new product lines: Premium Ground Pork in Original and Taco Style varieties (16-ounce), and Julienne Turkey (12-ounce). The ground pork products are made from premium cuts for enhanced flavor and texture, while the pre-cooked Julienne Turkey is designed to complement salads, wraps, and casseroles. Both products are now available at select retailers.

News Market Reaction – SFD

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+0.74% News Effect

On the day this news was published, SFD gained 0.74%, reflecting a mild positive market reaction.

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Discover the Perfect Addition to Any Meal with Farmland's New Premium Ground Pork Varieties and Julienne Turkey

SMITHFIELD, Va., May 20, 2025 /PRNewswire/ -- Farmland^® is showcasing how delivering on quality is still the brand focus with its new campaign, "Our Best for Your Best," celebrating the everyday moments that matter — and the food that makes them better.

We've made it our mission to put the very best on your table, and these new products are no exception.

The campaign is rolling out across digital platforms, in-store displays, and social media, and will be supported through the brand's refreshed website. Consumers can expect recipe inspiration and a renewed focus on bringing premium food to everyday moments.

Since 1959, Farmland has remained committed to delivering premium food products with unmatched flavor, integrity and craftsmanship. This new campaign reflects that enduring promise while also introducing its new Premium Ground Pork line and Julienne Turkey.

Premium Ground Pork brings a bold new standard to the kitchen with two flavor varieties  ̶  Original and Taco Style. Whether you're crafting the perfect burger or elevating a weeknight pasta, these options are convenient, versatile and made from premium cuts of pork for rich flavor and ideal texture.

Julienne Turkey introduces a fresh, chef-inspired take on a classic favorite. Julienne sliced and fully-cooked, it's ready to elevate salads, wraps and casseroles with clean flavor and premium quality to add to the brand's successful Diced and Cubed Ham lineup.

"'Our Best for Your Best' is our way of reaffirming a simple truth  ̶  when you care about who you're feeding, quality matters," said Kevin Hojnicki, brand manager of Farmland at Smithfield Foods. "Since 1959, we've made it our mission to put the very best on your table, and these new products are no exception."

Farmland's Premium Ground Pork 16-ounce line and Julienne Turkey 12-ounce are now available at select retailers. For more information and recipe inspiration, please visit www.FarmlandFoods.com or follow us on Facebook (@FarmlandFoods) and Instagram (@farmlandfoods).

About Farmland
Founded in 1959, Farmland is the maker of high-quality, flavorful meats. Rooted in rich traditions of America's heartland, Farmland is committed to a strong work ethic, community, substance over flash, and wholesome, quality food that people feel good about serving. Farmland's robust portfolio of products includes varieties of bacon, sausage, ham and lunch meat. For more information about our products and recipe inspiration, please visit www.FarmlandFoods.com or follow us on Facebook (@FarmlandFoods) and Instagram (@farmlandfoods). Farmland is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/farmland-brings-its-best-with-new-campaign-and-new-product-offerings-302460800.html

SOURCE Smithfield Foods, Inc.

FAQ

What new products did Farmland (SFD) launch in May 2025?

Farmland launched Premium Ground Pork in two varieties (Original and Taco Style) and Julienne Turkey, available in 16-ounce and 12-ounce packages respectively.

What is Farmland's new marketing campaign called in 2025?

Farmland's new marketing campaign is called 'Our Best for Your Best,' focusing on celebrating everyday moments and quality food.

Where will Farmland's 'Our Best for Your Best' campaign be featured?

The campaign will be featured across digital platforms, in-store displays, social media, and the brand's refreshed website.

When was Farmland (SFD) founded?

Farmland was founded in 1959 and has since been committed to delivering premium food products.