NATHAN'S FAMOUS PUTS NEW YORK TAP WATER IN A CAN FOR THE ULTIMATE HOT DOG EXPERIENCE

Nathan's Famous has launched a unique marketing campaign offering canned New York tap water to selected states, allowing customers to boil their hot dogs in authentic New York water.

Rhea-AI Summary

Nathan's Famous has launched a unique marketing campaign offering canned New York tap water to selected states, allowing customers to boil their hot dogs in authentic New York water. From February 20-21, 2025, residents in 17 states can enter to win a free four-pack of New York's Famous Tap Water by Nathan's, along with a coupon for free hot dogs.

The -time promotion aims to bring the authentic New York hot dog experience to homes during winter months when outdoor grilling is less convenient. Winners will be selected from eligible residents in states including North Carolina, Virginia, Maryland, Ohio, Tennessee, and others. The campaign highlights Nathan's Famous' New York heritage dating back to 1916 and their commitment to authentic New York-style hot dogs.

Positive

• Marketing initiative to strengthen brand identity and heritage
• Expansion of product experience to 17 new states
• Free product promotion to drive customer engagement

Negative

• None.

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For a limited time, fans can enter for a chance to claim New York's Famous Tap Water by Nathan's for free, ensuring their hot dogs are boiled the 100% authentic New York way

SMITHFIELD, Va., Feb. 20, 2025  /PRNewswire/ -- Nathan's Famous, the iconic American hot dog brand, is bringing the magic of New York tap water to selected states across the country – because if you're going to boil a hot dog, why not try it the 100% New York way. Sourced directly from the state's most famous resource, fans can enter for a chance to get their hands on this limited edition four-pack from Feb. 20 at 2:20 p.m. EST through Feb. 21 at 2:19 p.m. EST available at www.nathanfamous.com/nytapwater. Winners will receive a four-pack completely free, including shipping, along with a coupon for a free pack of Nathan's Famous hot dogs to make your own at home!

For the very first time, Nathan's Famous is taking this one-of-a-kind experience nationwide, giving fans a chance to savor an authentic taste of New York. Honoring its 100% beef hot dogs' heritage in New York since 1916, the brand is excited to introduce New York's Famous Tap Water by Nathan's – specially canned to help craft the perfect New York-style hot dog at home.

With the colder temperatures of winter making outdoor grilling less convenient, Nathan's Famous is bringing the iconic taste of New York-style hot dogs to homes across the country. Simply boil Nathan's Famous in your New York's Famous Tap Water by Nathan's for three to six minutes, then beef up your dish with Nathan's recipes from the Baked Potato Dog to Sunny Side Up Dog and more.

"New York's tap water has been a cornerstone of the state's food culture for generations, and we know that if you want to try boiling your Nathan's Famous the true 100% New York way, New York tap water is the best way to make it so that's why we've canned it. With the chillier months making it harder to fire up the grill, Nathan's Famous wanted to give people across the country an authentic way to experience the magic of New York's iconic flavor at home," said Annabelle Gladfelter, brand manager for Smithfield Foods. "With New York's Famous Tap Water by Nathan's, fans can build their perfect hot dog and experience a true taste of NY, no matter the weather." 

Fans can keep up-to-date with the brand and share how they make Nathan's Famous 100% New York hot dogs at home by following @originalnathansfranks and using #NathansNYTapWater on Instagram. For additional information about Nathan's or to try a recipe, please visit our website at www.nathansfranks.com.

Nathan's fans in North Carolina, Virginia, Maryland, Ohio, Tennessee, Washington, D.C., Arizona, Washington, Delaware, Indiana, Alabama, Nevada, Florida, Colorado, Texas, Oregon and Michigan will have the chance to enter to win a limited edition four-pack of New York's Famous Tap Water by Nathan's. Limited to one entry per person.

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of NC, VA, MD, OH, TN, DC, AZ, WA, DE, IN, AL, NV, FL, CO, TX, OR and MI, 18 years of age and older and the age of majority. Sweepstakes begins 2/20/25 at 2:20:01 PM ET and ends 2/21/25 at 2:19:59 PM ET. Odds of winning depends on number of eligible entries received. Subject to Official Rules. Void where prohibited.

About Nathan's Famous
Nathan's Famous is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 16 foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Last year, over 700 million Nathan's Famous hot dogs were sold. For additional information about Nathan's, please visit our website at www.nathansfamous.com.

About Smithfield Foods
Smithfield Foods, Inc. (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.

 

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SOURCE Smithfield Foods, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When can customers enter to win Nathan's Famous NY tap water promotion (SFD)?

Customers can enter from February 20, 2025, at 2:20 p.m. EST through February 21, 2025, at 2:19 p.m. EST.

Which states are eligible for Nathan's Famous NY tap water promotion (SFD)?

The promotion is available in 17 states: NC, VA, MD, OH, TN, DC, AZ, WA, DE, IN, AL, NV, FL, CO, TX, OR, and MI.

What do winners receive in Nathan's Famous promotion (SFD)?

Winners receive a free four-pack of New York's Famous Tap Water and a coupon for a free pack of Nathan's Famous hot dogs.

How long should Nathan's Famous hot dogs be boiled in NY tap water (SFD)?

Nathan's Famous hot dogs should be boiled in the New York tap water for three to six minutes.