Stitch Fix Appoints Sree Sreedhararaj as Chief Product and Technology Officer

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ai technical

Artificial intelligence (AI) is technology that enables machines to mimic human thinking and learning, allowing them to analyze information, recognize patterns, and make decisions. For investors, AI matters because it can improve how businesses operate, create new products, or identify opportunities faster and more accurately than humans alone, potentially impacting company success and market trends.

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Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

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personalization engine technical

A personalization engine is software that uses data about individual customers—such as past purchases, browsing behavior, and stated preferences—to tailor what each person sees, receives, or is offered. Like a personal shopper or a radio DJ choosing songs you’re likely to enjoy, it can boost engagement, sales and customer loyalty by showing more relevant products or messages, which can improve revenue and marketing efficiency for investors to track.

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Retail technology leader brings deep expertise in personalization, AI and digital innovation to the personal styling service

SAN FRANCISCO--(BUSINESS WIRE)-- Stitch Fix (NASDAQ: SFIX), the leading online personal styling service, today announced the appointment of Sree Sreedhararaj as Chief Product and Technology Officer (CPTO). In this role, Sreedhararaj will lead the company’s technology, product, data science, security and IT teams.

"Sree brings deep technical expertise and a relentless focus on the customer," said Matt Baer, CEO, Stitch Fix. "Stitch Fix was built on the belief that shopping should feel personal, inspiring and effortless, and we use our rich client data, innovative and AI-driven technology platform and the trusted relationships our Stylists build with clients every day to deliver on this promise. As AI unlocks new possibilities, we believe the future of retail lies in using this technology to create more human connections. Sree has built technology platforms that make personalization at scale possible. That perspective will be critical as we shape the next era of retail."

Sreedhararaj joins Stitch Fix from IPSY, the beauty membership platform, where he served as Chief Technology Officer. At IPSY, he led technology transformation, overseeing the development of its proprietary AI-powered personalization engine and the integration of agentic AI capabilities across the business. He previously served as Chief Technology Officer at Sephora. There, he modernized Sephora's digital infrastructure and led its AI integration and personalization strategy. Earlier in his career, Sreedhararaj held engineering leadership roles at Walmart and served as a consultant at Infosys, where he worked with retailers including Best Buy, Target, Nordstrom and Gap.

"Stitch Fix has accomplished something truly unique in apparel retail," said Sreedhararaj. "The company cracked the code on combining human connection with technology to deliver a superior shopping experience. I'm excited to partner with Matt and the entire product and technology organization. Together, we will build on that foundation, continue innovating for our clients and help more people discover styles they will love."

About Stitch Fix, Inc.

Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client's individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260615480935/en/

media@stitchfix.com

Source: Stitch Fix, Inc.